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Audience Measurement in Retail

The term is used to measure the size of the audience. It is usually used in association with television and radio viewership. It is also extended to include newspaper and magazine readership. Audience measurement is also used to signify the time spent by the audience on the medium. There are in total three kinds of audience measurement: Demographics, Behavior, and Customer Journey. This helps marketers to correctly profile their customers and tailor their advertisements to relevant groups.<br>https://www.fastedge.ai/audience-measurement-in-retail/

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Audience Measurement in Retail

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  1. Audience Measurement in Retail By Fastedge

  2. What is Audience Measurement? • The term is used to measure the size of the audience. It is usually used in association with television and radio viewership. It is also extended to include newspaper and magazine readership. Audience measurement is also used to signify the time spent by the audience on the medium. There are in total three kinds of audience measurement: Demographics, Behavior, and Customer Journey. This helps marketers to correctly profile their customers and tailor their advertisements to relevant groups.

  3. Why is It so Important in the Retail Sector? • When you meet someone for the first time, you choose your words and your tone, right? Even the topics you discuss are based on their age, their patience, and what interests them. In other words, you communicate with your audience based on their traits. It is the same with audience measurement in retail. Audience measurement is a technological way of recreating this very basic human tendency. Retail sensors, facial recognition technology, etc. will help you pick up on what customers are feeling about your brand. This increases the chances of an engaged audience and increased conversion rates for your business.

  4. What are Footfall Counters? • It refers to systems that help retailers keep a tab of the number of people passing through. Also known as people counters, these are sensors that can capture movements. Next, this is combined with software in order to create a host of metrics. Accurate data about footfall count in retail will provide you with vital metrics such as • The conversion ratio of the store • The pattern of footfall in a store • How the store performs in comparison to others in a global network

  5. Benefits of Audience Measurement in Retail • 1. Optimizing Retail Traffic • 2. Keeping a track of digital footprints • 3. Better Information enables Better Performance

  6. Conclsion • At present, we have a shopping environment that is a mix of online and offline worlds. A very crucial aspect of the buying process is showrooming. Showrooming means that you go to a physical store and get a feel of the products before you buy them. Many retailers ignore this. With the help of audience measurement, all these metrics can be counted for. 

  7. About Us • FastEdge.ai is a technology firm developing AI-enabled solutions for real-time audience measurement that bring deep, cognitive capabilities to any DOOH sign with inexpensive sensors and cloud-based technologies. We employ deep machine learning technology with cloud computing power; we design sensors that can gather data from many sources - including DOOH Signages or retail footfall. • Real time, AI-driven insights • Simple to deploy, quick to revenue • State-of-the-art, yet low-cost platform

  8. Contact Us • Call Us at +1 (240) 439-1275 • Email us at - info@fastedege.ai • Visit Our Website - https://www.fastedge.ai/

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