An SEO Expert Reveals How Social Media Marketing Affects Search Engine Rankings

1. June 2, 2017 An SEO Expert Reveals How Social Media Marketing Affects Search Engine Rankings There’s no denying that search engine optimization (SEO) is one of the go-to marketing strategies in the digital age. So it’s not surprising that it continues to evolve and become a more effective tool for improving search engine rankings and gain more visitors. Page | 1

2. However, the current market makes it apparent that it’s not enough for businesses to rely on SEO alone to gain quality web traffic. According to an SEO expert, the benefits of search engine optimization can be achieved faster when coupled with social media marketing. Together, these strategies can be a much more powerful tool in gaining higher volume of web traffic and, consequently, sales leads. Social Media Marketing and SEO: The Deep Connection There are a few similarities between SEO and social media marketing (SMM). Both are inbound and organic strategies that focus on building potential customers by attracting quality web visitors. Both also depend on high-quality content to promote strong brand visibility. Though SEO and SMM have remarkable similarities, their individual purposes makes them a logical team. While SEO mainly aims to improve search rankings using user-defined keywords and long tail searches, social media marketing aims to simply increase brand awareness by creating a meaningful relationship with potential customers. This is why it only makes sense to blend these digital marketing strategies to create a much more powerful and effective marketing technique. Organic Followers Can Boost Rankings It only makes sense that the high number of followers in social media can be indicative of where you stand in your search engine rankings. A company with only 100 followers cannot expect to have a ranking as high as a competing company with 100,000 followers. While conclusive studies are still on the way, it’s widely believed by digital marketers that having a significant number of organic followers can help boost your search engine rankings. Note that the emphasis is on ‘organic’ followers and not counting those proxy-based followers that can be bought in bulk. Page | 2

3. Search engines have unique algorithms that help weed out the organic followers from those that are not, which will then be labeled as either junk, spam or scam. Social Media and Link Building Moreover, social media marketing encourages link building. Link building is actually an important SEO strategy that lets external pages get linked to your website. Google places high premium on websites that have good link building capabilities. However, link building is a time-consuming process that mainly depends on the quality and usefulness of your content. With social media marketing, it’s much easier to maximize the website’s potential in building external link sources by simply announcing your website. Still, your content should be high-quality, original, and useful for the combined marketing strategy to work. For businesses, the use of SEO and social media marketing can give the competitive edge that they are looking for. Using both strategies can certainly increase sales leads and increasing sales. About Fast Solutions Now Inc: At Fast Solutions Now Inc, we make it our business to increase your business. With our team of expert digital marketers, we’ll make sure that your brand improves its online visibility by using all the available resources at hand. Whether it SEO, SMM, or a combination of both, we can do it for you. Sources: 6 Social Media Practices That Boost SEO, Forbes.com The Different Purposes of Social Media and SEO, SocialMediaToday.com Page | 3