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Seven Rules of Leadership to Follow

Discover the seven rules of leadership to follow. Enhance your leadership skills with The Fortunes World's expert insights.

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Seven Rules of Leadership to Follow

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  1. SevenRulesofLeadershiptoFollow Thisstudyquicklydescribesseventraitsthatagencyleadersshould alreadyhaveandfollowbutwhichmayneedtobeturnedupanotchor twointhefaceofpoliticalandeconomicchangesanduncertainties: Bealeader Ourgovernmentleaderscan'tgiveusaclearpictureofthefutureora waytofollow.Itmakeseveryonefeelbad.Whenthishappens,business leadershaveanextradutytofillthegap,givedirectionand encouragement,andhelpandencouragepeopletokeepdoingtheirbest workinacalmandcreativeatmosphere. Considerwhatotherpeoplethink,buthavefaithinyourself. Asaboss,youneedtofocusonyourskillsandbelieveinwhatyou've learned.Besureofthewayyou'regoingandwhy,andtelleveryonein thebusinessaboutit asoftenaspossible. Keepinmindthatbeingabossisaveryuniquething.Itwouldhelpif youdidn'ttrytobelikeotherstars.Instead,youshouldknowwhoyou areandbeyourself. Takecareofthebasics Almosteverybusinesshaspeaksandvalleysthatrepeatovertime. Duringtimesofplentyandlack,losingtrackofthebasicsiseasy.These thingsholdtheagencytogetherandallowworkerstothinkandact outsidetheirstrictjobtitles. Leadersmustcontinuetoputinthetimeneededtodothebasicswell: Definingtheirpurposeandvalues. Settingacleargoalforthefuture.

  2. Planninghowtogetthere. Ifyouknowthebusiness'sstrategicgoals,youcanensurethatyour goalsfitperfectlywiththatmission. Don'tletthingslikepoliticiansandmoneygetinyourway. Don'tletgovernmentandeconomicchangesstopyoufromworkingwith thebestpeopleintheworld.Beopenaboutyourwork,whereyourteam isbased,andhowyougetpaid.Forinstance: Ifthecostsofyouremployees,contractors,andsupplierschange,you mightwanttochangeyourbusinessplan. Checktoseeifyoucansavemoneybybeingmoreefficient,maybewith thehelpofnewtech systemsandprocesses. Could yourclientspayahigherpricetocoveryourhighercosts? Considerstartingforeignbankaccountstomakeiteasyforyourclients tokeepworkingwithyousimilarly. Consultalawyeraboutforeigncontracts. Thewayagenciesworkhaschangedbecauseoftheeconomy,especially in thelasttwoyears.Therehasbeenasteadyriseinthenumberofin- houseagencyteams,andsmaller,independentagenciesareusing more flexiblevirtualmodelsandhiringexpertsandresourcesonlywhen needed.Clientsandgroupsinchargeofbuyingthingsarenowmuch moreopentotheseflexibleframeworksthantheyusedtobe.Leaders needtolookattheprocessesthatmakeupvirtualteams'daily managementtoensuretheycankeepgettingwork done. Sticktothefacts(andtakethetimetogettoknowyourclients) Accountmanagersandplannersatagenciesshouldbeurgedandgiven thepowertolearnmoreabouttheirclientsandspendtimesothattheir

  3. clientsdon'thavetolearnmoreabouttheirclients'problems,users, trends,andopportunitiesthantheydo.Thisneedsthebackingand guidanceofagencyleaders,especiallyifitcoststheagencymoneyand theeconomyisstilldeterminingwhattoexpect. Inanswertoreports,companiesneedtopushthemselvesandtheirclientsasfarastheycantodealwithfacts,notopinions.Agencyleaders shouldensurethattheirbusinesseshaveauniformresearchattitude,evenifthatmeansgivingsomeofthemoneythatwouldhavegoneto agencyfees toexternalresearchpartners. Throughresearch,comparing,andtrackingsuccess,thefirmandits clientscanshowthevalueofmarketingassets,whichisespecially importantwhenfundsaretight. Agencyleadersmustpushtheirteamstoshowwhymarketingis importantandrethinkhowmarketingprojectsandeffortsarepresented. 5.Beopentoworkingwithotherpeople Inthepastfewyears,politicshaschangedtowardsnationalism,which goesagainstthechangingwantsanddemandsofforeignclientswhobuy marketingservicesfromfirms. Clientsincreasinglydependonagenciestodevelopnetworksofexperts andcompaniesthatcanhelpthemsolvetheirmarketingproblemsin the bestwaypossible,fromstudyandplanningtoproductionand implementation.Theydon'tneedteamstobeputtogetherfromasingle agencyorforold-fashionedfeecontractstopayforresourcesthataren't beingused. Eventhoughitmaybehard,agenciesneedtomoveintheoppositeway ofpopularleaders.Theyneedtoshareinformationfreely,breakdown thewallsbetweenbusinesses,thinkbeyondtheiragencyandtheskills theyalreadyhave,behonestwiththeirclients,andnottrytokeep everythingforthemselves.

  4. Thesmartercompaniesknowthattheywillgrowwiththeirclientsinthe mediumandlongruniftheydowhatisbestfortheirclients,evenifthat meansgivingmarketingbudgetsto third-partypartners. Marketingcompanieswill bemoresuccessfulinthefutureiftheywork together,makerelationships,andbringthebestpeopletogetherforeach job.Andwitheverysuccessfulpartnership,thefirm,itspartners,andthe peoplewhotookpartwillgainnewknowledge,skills,andviewsthatwillimproveclientrelationships. 6.Dothebestjobyoucan. Ifyoucanensurethatyourbusinessisoneofthebestatwhatitdoes, youwillprotectitfrommanyoftherisksofafallingeconomy.Many agencyownersandleaderswillhaveto narrowtheirbusiness'sscope andfocus,doingmoreofwhattheydobestandlessoftherest. Asmarketingfundsgetsmaller,itcanbetemptingtoturnyourbusiness oppositely,pickingupanddeliveringwhateveryoucanfromanyclient. Butifyougowiththisplan,itwillchangehowyourbusinesslooksand makeitlessappealingtocustomersandnewpossibilities. Whentheeconomyisbad,agencyleaderswhocankeeptheircooland keeptheirconfidencewilldo betterandgrowfasterwhentheeconomy getsbetter.Asidefromkeepingaclearfocusontheiroutwardimage, agencyleadersmustalsoensurethattheireffortstobringinnewbusinessarealwaysaimedatthebestclientsfortheagency.Youhaveto describetheperfectclientandprospectandtry to ensurethatthese standardsjudgeanynewchancesbefore youspendtimeandmoney replyingtobriefsandaskingforfurtherwork. Theagency'sleadersshouldalsobeclearwithnewclientsimmediately. Setupthecriteriaandprocessthatworkbestforyouandwillgivethe clientthebestideasandsolutions.Askpotentialclientstosignupfor thatbeforetheyknowiftheywanttoworkwithyou.

  5. Alwaysconsideraskingfora pitchfee,andexplainwhyandwhatyou willprovide,suchasresearch,insights,astrategyplan,oruniqueideas. Iftheclientagrees,theywillhaveastakeinhowyourpitchturnsout.If theydon'tagreeandyoustilldecideto pitch,atleastyou'llhaveshown themhowinvolvedtheprocessisandhowvaluabletheanswersyou're makingforthemare. 7.Keepitsimple Intheeconomy,asitisnow,allclientsneedmoretime.So,youneedto spendtimeandagencyresourcestodeterminetheirjobsandsituations' complexity.Butyourteamalsoneedstobesureofitselfenoughto explainthesimpleanswerwithouttryingtoimpresstheclientswithall thedetails. Summary: Manypeopleworkinginthecreativeindustryfeeltheyneedavoiceon theworldstage.Nationalism,stayinginone'sarea,andprotectingone's interestsallworkagainstthecreativetidethatpromotesandbenefits fromthefreesharingofideasacrosscountries.Businessleadersmaybe angryabouttheseproblemsbehindcloseddoors,buttheyhavetokeepa positiveandconfidentoutlookonhowtogetpastthem.

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