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Facebook Case Study

Facebook Case Study. By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou. Decision. Problem: Growth/Expansion Strategy Proposed Solutions: To Grow Internationally To Enter Different Market Segments

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Facebook Case Study

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  1. Facebook Case Study By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou

  2. Decision • Problem: • Growth/Expansion Strategy • Proposed Solutions: • To Grow Internationally • To Enter Different Market Segments • To Concentrate On Increasing Per-User Revenue • Assumptions: • User base higher priority than revenue • Significant number of countries with small Facebook user base • Facebook has the capability and resources to localize • Growth is viral

  3. SWOT Analysis

  4. Analysis –Economic Analysis Improve Revenue Source in Existing Markets Target New Segment in Existing Markets Existing New Approach New Existing International Expansion Existing New Products 4 • Decision: To Grow Internationally. Customers

  5. How To Grow Internationally • Challenge: • It may find it hard to displace the dominant local competitors. • Local resistance to foreign culture. • How to Grow in other markets • Localization through Language • Spread Facebook through Evangelist • Overseas Student • Early Adopters • Use Bowling Alley Effect • Characteristic of a Suitable Initial Overseas Market • Competing Product is technically weak or clone • User base comfortable with Social Networks • Users verse in both English and their Mother tongue • I.e (Mexico, India, Sweden, Germany, France, China)

  6. Reality Test

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