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Presentazione Castellammare
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VALORIZATION Memories from Castellammare di Stabia Italy IDENTIFICATION
The town Castellammare di Stabia is a comune in the Metropolitan City of Naples, Campania region, in southern Italy. It is situated on the Bay of Naples about 30 km southeast of Naples, on the route to Sorrento .Castellammare di Stabia lies next to the ancient Roman city of Stabiae, which was destroyed by the eruption of Mount Vesuvius in AD 79. The castle, of the city it takes its name from, was erected around the 9th century on a hill commanding the southern side of the Gulf of Naples.
The community After analysing the city's assets, it was realised that the Stabiese community is rich of tradicion, memories and connection with its local heritage. It is not a community united in the protection and enhancement of its territory. In particular, there is not a strong cohesion between the different institutions and local associations, nor a sense of community with the community. Thinking about these aspects, we asked ourselves: how can Castellammare create a sense of identity and participation by enhancing the strength and variety of its memories?
EVA AND THE MEMORY OF THE PATHS IDENTIFICATION As a girl Eva often walked on the paths of Faito, experiencing the different landscapes and paths. After living abroad she decided to return to her original landscapes.
VALORIZATION Hiking tours Relive the trails of the Faito, tell the beauty and transmit the memory of all the experiences in the nature of this magnificent park: memories of all the walks and moments of sociality lived on the Faito. Create paths through the park based on the narration of the locals, inviting tourists, travelers and walkers to experience the memory of Faito.
THE MEMORY OF WATER IDENTIFICATION Castellammare is rich in spring waters: they have marked the history of the area and the gesture of collecting water from the sources is still rooted in people.
VALORIZATION water tasting events Relive the trails of the Faito, tell the beauty and transmit the memory of all the experiences in the nature of this magnificent park: memories of all the walks and moments of sociality lived on the Faito. Create paths through the park based on the narration of the locals, inviting tourists, travelers and walkers to experience the memory of Faito.
THE MUSIC THAT COMBINES MEMORIES IDENTIFICATION The Cassa Armonica is a symbolic place of the city: artistic heritage, meeting place and in the history place of exhibition of many artists.
VALORIZATION podcast Recover the memory of the many artists who have made this place alive and give space to both historical artists and new musicians to perform and connect with the local memory. Create a thematic Podcast on music, involving the artists to tell their experiences and performances in Castellammare as well as to listen to their songs.
THE DISPUTED MEMORY OF ROVIGLIANO IDENTIFICATION In front of this rock lives the memory of the contention of the Madonna Bruna, experienced by the various inhabitants of the small neighboring towns.
VALORIZATION sport contest event The contest is relived every year through a very popular historical performance, as the event is deeply rooted in local memory. Through sport, promoting the playful value of contention: organizing popular sports competitions in the historic day that recall the value of contention.
CIRO THE FISHERMAN AND THE BROWN MADONNA IDENTIFICATION “The Brown Virgin” is a bond made up of memories and devotion of a people who for centuries have found in her the strength to go on despite the difficulties, especially the fishermen.
VALORIZATION documentary Local memory from 1822 tells that the Madonna saved the local population from Vesuvius, and for this reason it is celebrated every 22 October: a lively festival of the memories of the inhabitants. A documentary that from the tales of fishermen and the local population rediscovers and tells the deep link between tradition, legend, memories, sea, belief and hope.
FUOCARAZZO THE BURNING MEMORY IDENTIFICATION On 7 December, to celebrate the Madonna, bonfires were lit around the town, and in the days before, singers on the street invited people.
VALORIZATION bonfire festival Connecting the tradition of bonfires with the revitalization of the waterfront, recounting the memories of the singers and their tales of the nights in the city. Create a bonfire festival on the waterfront, promoted in the streets of the city with the voices of the population that recalls the tradition of the singers.
THE PUPPETS MEMORIES IDENTIFICATION The creation of puppets and shows is a centuries-old tradition that involves artisans, actors and the memories of old children who remember their smiles together.
VALORIZATION puppets festival Play and creativity are a value of sharing and collective memory, for all the generations who have lived them, which is transmitted in the tradition of puppets. The Puppets festival becomes an event to involve artists and population, promote a tradition but also to share intergenerational memories.
ROWING AS LOCAL MEMORY IDENTIFICATION Rowing is part of the history of Castellammare: many world champions have grown up here and remember the value of sport in their experience.
VALORIZATION storytelling The memories of the champions have lived and still live here is a heritage of experiences for the narration of the territory through maritime sports clubs. Creating meetings and training shared between school teenagers, sports clubs and great champions becomes a way to transmit memories, passion and give local children a chance.
PACCHIANELLE AND MEMORY IN SCHOOLS IDENTIFICATION The Stabia Epiphany procession was made up of girls and young women dressed in traditional peasant costumes and therefore called Pacchianelle.
VALORIZATION Student performace Before the Christmas break, the teachers and school children with the help of their parents re-proposed a revisited version of the procession that paraded through the streets of the district. Create a network between schools that brings their memory back to life through teachers and parents, transmitted to children through the parade.
THE HISTORICAL PROCESSING OF CASTELLAMMARE BISCUITS IDENTIFICATION For four generations the Cascone family has been producing and passing on the tradition of biscuits: it is a point of reference for the memory of the territory.
VALORIZATION Cooking workshop Remember and pass on the knowledge of the production of biscuits and the social value and local stories connected to this product. Involve the population and visitors through cooking workshops and events related to the excellence of the area and its stories.
