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Silvio Napoli at Schindler India

Silvio Napoli at Schindler India

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Silvio Napoli at Schindler India

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  1. Silvio Napoli at Schindler India

  2. Silvio Napoli • 33 year old Italian • Former rugby player • MBA from Harvard Business School • Chosen to start branch in New Delhi • Schindler produces elevators • After 8 months had not installed an elevator

  3. The Indian Entry Project • No ideal partner • 100% Whooly owned company in India • Napoli developed detail analysis • Moved to India to lay the ground floor

  4. Omen of things to come • Broken elevator • Stitches- first morning • Infectious food poisoning- two weeks later • Broken front tooth- two weeks

  5. Forming Schindler India • Recruiting the team • Developing the relationships • Strong- headed and single-minded manager

  6. The India Elevator Market • Economic Liberalization • Revived the construction industry • Ban on collapsible gate elevators • Increased tourism • High-rise office facilities • Competiton

  7. The Indian Business Plan • The Standard Product Strategy • Simple, standardized elevator • Outsourcing Strategy

  8. Implementing the Plan • Business Challenges • Glass Wall • More than cost estimated • Increased import duties • Not one single elevator in eight months

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