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They created a large, naked beauty pageant for nudist women to compete for the title of Miss Nude World. The beauty pageant was open to the public and just as they expected would be the situation, the mainstream media was all over it. They got lots of press coverage and thousands of visitors went to see the live event. Their naturist beauty pageant was held annually, for 5 years, from 1970 - https://twitter.com/sukitalacop . It was so successful, they inspired other nudist clubs to launch similar naked beauty pageants of their own. Cypress Cove was one. And they even sent their own pageant winner to compete for the title of Miss Nude World. Miss Nude World 1975 Though Miss Nude World was the first naturist beauty pageant to garner national media attention, it wasn't the first naked beauty pageant held by and for naturists. In a publication called Contesting Bodies and Country in Canadian History, writers Patrizia Gentile and Jane Nicholas have a brief chapter on naturist beauty pageants and how they fit into the Canadian naturist movement. According to the novel, some clubs had started hosting "royalty pageants" in the 1960's. Both men and girls participated and the winners were elected / crowned as "king" and "queen." The contestants were judged on their all-over tan (demonstrated their devotion to naturism), personality, contribution to naturism and their physical embodiment of wellbeing or attractiveness. Though these occasions are not open to the general public, they still got media interest. The Miss Nude World pageant resembled traditional beauty pageants in many manners. All contestants were girls between the ages of 18 and 30. They were required to be a member of a naturist club, though not for any specific period of time (One could join a club two days prior and still qualify). Instead of being judged by other naturists, the judges were "local community members and minor celebs, including business owners and members of the media." It appears that most of the judges were white men. As mentioned in the Unclothed Hiking podcast, below is a movie clip from The Naked Peacock, which covers a bit of the 1975 contest. While the spectators were a mixture of nude and clothed, women and men, one can't help but see all the dressed, white man photographers and judges. Contestants not only modeled unclothed, but in http://forrest972id0.tumblr.com/post/151329368424/co-dinner-clothes-optional-dinners-in-new-york and swimsuits as well (how was this "naturism" at all?). Physical appearance was a fundamental element and could earn a contestant the most points. They stressed "natural" beauty which meant no wigs, no breast augmentation, no shaved pubes and no artificial suntan. Nonetheless "natural make up" was okay. The other standards were based on poise and style. For the latter, each woman had a private interview with the judges. In the USA, royals / suntan / beauty pageants were being held at nudist clubs and resorts during the 1950's, if not before. It must take a history book somewhere, but I am not sure what year they began or finished in this nation. Some of the pageants were organized by the membership / leaders of clubs. Others were organized by the American Sunbathing Association's (which will be now called AANR) regional groups. Nude Beauty Pageant "Chairman Diane runs competition for most attractive girl, crowns Marianne of Air A Tans, Los Angeles, as Miss Spring Festival." (Held by Western Sunbathing Association.) Image: Modern Sunbathing and Hygiene Annual magazine 1958. Nude Beauty Pageant - The blurring over the genital region is the magazine's work. They had to cloud all the crotches due to censorship laws. Modern Sunbathing and Hygiene Annual magazine 1958. Mr. & Mrs. Suntan with all the "royal family" winners, at Sycamore Hollow during Midwest Sunbathing Association convention. Like the royalty pageants in Canada, these contests were more of an internal event with club members as participants and spectators. They looked far more innocent than what went on at The Four Seasons. Miss Nude World took naturist pageants to entire new level and definitely spurred on the tendency throughout Canada and the U.S. There's no question that the beauty pageant goes against naturist values. A contest like Miss Nude World is sexist, exploitative and sexually objectifies women. It places a woman's worth in her appearance and judges her based on how she satisfies society's attractiveness "ideal" standards. In Miss Nude World, those standards were rigorously enforced with the "natural beauty" requirements. All of this completely negates the idea of body approval in naturism and the theory of judging people by their nature - not their look! Actually, in the podcast interview, Hans and Lisa Stein recognize their pageant gimmick was anti-naturism. They were naturists for ten years before starting the pageant and they knew that naturism wasn't supposed to be about worshiping some kind of beauty ideal. But in their eyes, the ends justified the means. They made vast amounts in profits and gained new members after starting the nudist beauty pageants.