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Trends in Digital Marketing

The world is changing, and technology is taking the lead. Today, everything is going digital -- entertainment, health, real estate, banking, and even currencies. This is, however, understandable

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Trends in Digital Marketing

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  1. Trends in Digital Marketing

  2. The world is changing, and technology is taking the lead. Today, everything is going digital -- entertainment, health, real estate, banking and even currencies. This is, however, understandable. • With everything turning to digital, it means companies are also jumping online to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. Successfully reaching one’s target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers

  3. As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. • There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year

  4. Some Digital Marketing Trends are Given below: • Artificial Intelligence • Programmatic Advertising • Chatbots • Personalization • Video Marketing • Influencer Marketing

  5. 1.Artificial Intelligence Artificial intelligence will take over the world! Or at least the world’s simpler jobs. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots (which we’ll talk more about later)can help you automate and optimize your customer service.

  6. Artificial intelligence also offers information and tips to users by getting into conversations. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017. • Businesses adopting AI in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors.

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