DIGITAL MARKETING-TOP DIGITAL MARKETING INSTITUTE IN INDIA

1. DIGITAL MARKETING

2. Digital marketing Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices is considered digital marketing. It can be done online and offline; in fact, both kinds are important for a well-rounded digital marketing strategy. Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence.

3. Importance of digital marketing Digital marketing helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide.

4. Importance of digital marketing Organizations have a number of different online methods they can use to reach out to customers, including through emails, social media, text, banner advertisements or affiliates. This marketing method also enables organizations to target prospective customers who are most likely to buy their product or service. For example, a company can advertise holiday sales by emailing past customers or by sharing news of the deals on social media.

5. Types of digital marketing Content marketing Social media marketing Pay-per-click (PPC) advertising Email marketing Sponsored content Affiliate marketing

6. Inbound marketing vs. digital marketing Inbound marketing is a strategy that focuses on attracting customers using company-created internet content. The goal of inbound marketing is for customers to come to the organization rather than having marketers compete for customers' attention. The difference between inbound and digital marketing is that digital marketing doesn't differentiate between inbound and outbound methods. Digital marketing is used as an umbrella term for all marketing that encompasses a digital outreach.

7. Inbound marketing targets customers through online platforms, such as social media or search engines, and is intended to create content that shows up in these places to drive organic traffic to an organization's website. While outbound marketing can potentially reach a wider audience, it also runs the risk of barraging uninterested consumers. Inbound marketing is designed to reach interested prospects through audience segmentation, but by its nature, it might reach a much narrower group of potential customers.

8. B2B vs. B2C digital marketing Digital marketing from business to business (B2B) is focused on online lead generation with the goal of an organization finding another business that will purchase its product or service. Digital marketing from business to consumer (B2C) is focused on attracting individuals and having them become customers. B2C digital marketing also pays more attention to creating an accelerated buyer's journey for customers.

9. B2B clients typically have a longer decision-making process, as it requires more than one person's input. B2C customers, on the other hand, only need their own input -- and could also make purchasing decisions based on emotion or mood.

10. Digital marketing benefits • Global and local reach: Individuals can see the same ad in different time zones or across the globe. Digital marketing also improves local ad visibility, so organizations can customize their locally targeted ads. • Targeting specific audiences: Customers and prospective customers can stay connected to brands through email or social media platforms, where organizations can then communicate with them or test offers to gain insights.

11. Cost-effectiveness:Digital marketing is less expensive than traditional forms of marketing, such as TV spots. It costs almost nothing to promote through email campaigns and social media. • Customized channels: Digital marketing channels can be marketed differently, depending on the organization and the platform it's on. Marketing teams within an organization can find their best and strongest forms of marketing and modify those methods as needed.

12. NATIONAL INSTITUTE OF DIGITAL MARKETING Contact us +91 9611361147 nidmindia@gmail.com info @nidmindia.com