Multicultural Marketing Agency | Hereandnow365.co.uk

1. HereandNow365 - defining Multicultural Marketing, was founded by Manish Tiwari in 2006 and subsequently grew to be the largest multicultural advertising consultancy in the United Kingdom. The multicultural specialist agency has worked with more than 100+ British brands across a range of clients in Fintech, World Foods, Banking, Retail, Media, Health, Charities and Tourism. The raison d’etre for a multicultural comms strategy is to look at market expansion for a brand and broaden its appeal to several new segments of diaspora communities each having its unique cultural moorings and diverse experience of the brand. The multicultural insights help the brand to create a deep and authentic communication where its broader communication might fall short as it caters to a certain sensibility which might not resonate within ethnic target group. Hence, multicultural marketing helps to unlock the value proposition of the brand to a wider audience and create new market segment. Multicultural or ethnic marketing can create phenomenal growth and there are a lot of brands who purely thrive by marketing to multicultural ethnic audiences. HereandNow365 defines multicultural marketing via its own process of creating insights, creating communication based on these insights and most importantly closing the loop via feedback from the target

2. group. The integral part of any campaign deemed multicultural is ‘authentic’ and ‘deep’ bonding with the community and not a tick in the box exercise often done to showcase commitment to diversity or multicultural aspirations. Why Multicultural Marketing – Because it helps to unlock bigger value for the brand and grow its market share based on ‘deeper’ and ‘authentic’ bond with diverse ethnic communities. However, there is another reason why every brand should embrace multicultural marketing as Europe and UK are increasingly representative societies mirroring the global population mix. The globalised developed world doesn’t have a choice but to embrace diversity and multicultural marketing helps to contextualise the brand within this new reality. For example the sales in multiples such as ASDA, Sainsbury and Morrisons register double digit growth during Ramadan and there are several high street retailers who experience a peak during Indian festival of Deepavali or Chinese New Year; these occasions can be leveraged to create growth for any business. However, multicultural marketing truly works when a brand embraces ethnic communities by ensuring that a strand of its communication constantly engages with them through bespoke contextual media which is not merely window dressing rather a deeper connect. The agency has won coveted awards for its multicultural campaigns including the British Asian Media (BAM) Awards, the Billboard Campaign award for the pandemic year, the English Business Awards, the Diversity Awards and the founder was featured among the top 20 Diversity professionals by the Guardian and has been felicitated for his contribution to Multicultural Media and its growth at the House of Lords.

3. Contact Us :- Here and Now 365 Ltd Here and Now 365 Ltd, 20 Rampart St. London United Kingdom E1 2LS 02079932541 For more info:- Multicultural Marketing Agency Multicultural Marketing consultancy in UK Ethnic Marketing agency in UK Ethnic advertising agency in UK Ethnic media services in London Ethnic media solution in UK Multicultural marketing consultant service UK Multicultural marketing solution in London Ethnic media marketing agency UK Multicultural marketing solutions for clients Multicultural Marketing