1 / 14

On-page SEO Digital Marketing

Learn about Digital Marketing on-page SEO

Het2
Download Presentation

On-page SEO Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETING ON-PAGE SEO Prepared By : Het Patel

  2. ON-PAGE SEO CHECKLIST (1) Key Word research (8) Robots Tag (2) Title and Meta Description (9) Anchor Tag (3) H1 to H6 Tags (10) sitemap.xml (4) Image Alter Tags (5) URL Optimization (6) Contant Optimization (7) Loading Speed Optimisation

  3. (1) Keyword Research • Keyword is the process of finding the most searches word by the visitors on the search engine, which helps to know the best word to target for the website. • There for some tools to get the most searched word for that product or services that website is providing. • (1) Google Keyword Planner. (5) Ahrefs Keywords Explorer. • (2) SEMrush. (4) GrowthBar. • (3) KWFinder.

  4. (2)Title and Meta Description • Title description shows the content on the each page of the website and it is the first impression for the visitor. • Meta description is the summary of the website page, which shows the main information about that page. • The length of the title description should be maximum 65 to 70 characters. Whereas,In meta description the characters should be 165 to 170 maximum. • Both the description should not be too long or too short of the website.

  5. (3) H1 to H6 Tags • Heading tags help to the readers to give clear direction of the content on the website page. • H1 tags mainy used for the main topic title head for the web page. • H2 and H3 are used for the subhead on web page. • And, H4,H5,and H6 is used for the further subsection on that website page.

  6. (4) Image Alter Tags • Alter tags shows what image is displaying, and it also help the clawer to index that image correctly from that website page. • Image alter tags not only used for the search engine crawler, but it also help in ranking the website.

  7. (5) URL Optimization • In any website url is the most important part of the website. • First its help the visitor to know about the website , and it also increase the click of the website whenever the link is been shared. • And keeping the url short that makes user friendly url and it became easy to share.

  8. (6) Content Optimization • Content optimization is the process of making the content in a way that can reach to the larger number targeted people. • And the search engine robots will rank optimized content higher on the search engine then the unoptimized content. • There are some tools where we can find that our content is unique and high-quality for not. • Tools like copyscap , grammarly , and many other which helps to get the best quality content.

  9. (7) Loading Speed Optimization • Loading speed optimization help to know the excert time of opning the website page and loading speed of the content on that page. • If loading speed of the page is slow, then it may affects the user expriance and reduce the visitor of that website page. • There are some tools, which can help to find out the accurate loading time speed, like GTMetrix, Google PageSpeed Insights,UpTrends,and many other tools are there.

  10. (8) Robot.txt • Robot .txt is the file that tells the search engine crawlers , that which URLs or page can access and whichpage are disallowed on the website. • A robots.txt file located at the root of your site. So, for the site like www.example.com , the robots.txt file locate at www.example.com/robots.txt

  11. (9) Anchor Tag • Anchor tag is the clickadle taxt in a hyperlink . • Anchor text can improve your website's rankings on Google. And it can enhance user experience. That's because both search engines and readers use anchor text to determine what a linked page is about. • And relevant anchor text helps the Google algorithm understand your site structure.

  12. (10) Sitemap.XLM • Sitemap XLM means it is a list of website important pages,where google crawler will come and crawl the every important pages on that sitemap. • There are a generator name yoast SEO which help to make this sitemap easily.

  13. About Digital Pundit • When it comes to learn complete digital marketing course, Digital Pundit is one stop solution, Learn SEO Course, with live Project Training, & 100% Job Assistance.

  14. Thank you

More Related