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BUS 235 ASH Course Material - bus235dotcom

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BUS 235 ASH Course Material - bus235dotcom

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  1. BUS 235 ASH Course Material - bus235dotcom

  2. BUS 235 ASH Course Material BUS 235 Entire Course (Ash) BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash) • BUS 235 Week 1 DQ 1 • BUS 235 Week 1 DQ 2 • BUS 235 Week 2 DQ 1 • BUS 235 Week 2 DQ 2 • BUS 235 Week 3 DQ 1 • BUS 235 Week 3 DQ 2 • BUS 235 Week 3 Assignment • BUS 235 Week 4 DQ 1 • BUS 235 Week 4 DQ 2 • BUS 235 Week 5 DQ 1 • BUS 235 Week 5 DQ 2 • BUS 235 Week 5 Final • Focus of The Marketing Mix • In a 6-8 page paper, excluding title and reference pages, consider the following: • Product: • What features do customers care most about? • How are the key features and benefits better or worse than those of competing products?

  3. BUS 235 ASH Course Material BUS 235 Week 1 DQ 1 Marketing Trends (Ash) BUS 235 Week 1 DQ 2 Customer Needs and Wants (Ash) • Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings. • Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants? Respond to at least two of your classmates’ postings.

  4. BUS 235 ASH Course Material BUS 235 Week 2 DQ 1 Market Research (Ash) BUS 235 Week 2 DQ 2 Customer Loyalty (Ash) • Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at least two of your classmates’ postings. • Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. What marketing actions does the company take to promote your loyalty and satisfaction? Respond to at least two of your classmates’ postings.

  5. BUS 235 ASH Course Material BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash) BUS 235 Week 3 DQ 1 Branding Debate (Ash) • 9. Are promotions consistent with image? Are special sales obvious? • 10. Sales approach – aggressive, laid back, or in-between? • 11. Is information available to help you? Do they hide prices? • 12. Can you get answers easily from clerks? • 13. Do sales people seem well trained? • Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.” b) “There is no reason why a successful brand can’t live forever.” Provide examples to support your position. Respond to at least two of your classmates’ postings.

  6. BUS 235 ASH Course Material BUS 235 Week 3 DQ 2 New Product Development (Ash) BUS 235 Week 4 DQ 1 Price and Ethics (Ash) • Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine if it has commercialization potential. Respond to at least two of your classmates’ postings. • Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples. Respond to at least two of your classmates’ postings.

  7. BUS 235 ASH Course Material BUS 235 Week 4 DQ 2 Service Marketing (Ash) BUS 235 Week 5 DQ 1 Super Bowl Advertising (Ash) • Identify the differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in week three? Respond to at least two of your classmates’ postings. • View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why. Respond to two of your classmates and discuss whether you believe their choices would be successful for domestic and international markets. Why or why not?

  8. BUS 235 ASH Course Material BUS 235 Week 5 DQ 2 AMA (Ash) • Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples. Respond to at least two of your classmates’ postings.

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