Political Digital Fact of the Day, Target Voters to Increase Engagement and Persuasion

Apr 11, 2022

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The difference between spam and viral content comes down to a simple difference: do you care about it? One powerful way to help make sure your audience cares is to make sure you are using the advanced tools online that help you target voters based on their interests. Almost all digital media can now be targeted just like direct mail. You can work with a list vendor or get data directly from your local elections officialu2014and you can then u201cmatchu201d that data through a number of vendors so that you serve your online ads only to the voters you select.

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Political Digital Fact of the Day, Target Voters to Increase Engagement and Persuasion

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