Mobile Advertising Market PDF, Size, Share, Trends, Industry Scope 2021-2026

1. Global Mobile Advertising Market Research Report and Forecast 2021-2026 Author: Elena Anderson, Marketing Manager | Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Mobile Advertising Market Outlook 2026: According to the latest report by IMARC Group, titled “Mobile Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global mobile advertising market the global mobile advertising market exhibited strong growth during 2015-2020. Mobile advertising is a type of advertising which promotes products or services through the use of mobile devices and wireless connections. It is a subset of mobile marketing and is embedded in mobile websites, downloaded apps, as well as games. They are generally compact in size as they are optimized for smaller displays. This marketing strategy collects personal data such as browser history, along with location services, which are further utilized to personalize advertisements based on the preference, habits and location of the user. Apart from this, these mobile advertisements can also display tailored ads when the user is close to certain stores. This form of digital advertising usually consists of short message service (SMS) texts, text taglines, web banners, and audio/video ads, interactive mobile videos, linear ad breaks and sponsored mobile applications.

4. Report Description and Highlights Report Description Global Mobile Advertising Market Trends: Significant advancements in mobile technology, coupled with increased usage of mobile and cellular phones in the daily lives of consumers, is one of the key factors driving the market growth. This has consequently led to a decrease in the average selling price (ASP) of smartphones, which is creating growth opportunities for mobile advertising. Apart from this, the increasing penetration rate of high-quality internet connection on a global level is also providing a thrust to the market growth. The rising popularity of social media and online shopping portals amongst the millennials has led vendors to penetrate the market and expand their consumer base effectively. Furthermore, governments of several countries are taking initiatives to promote digitalization in their respective countries, which is expected to create a positive impact on the market growth. Other factors driving the market include inflating disposable incomes, rising number of mobile applications for various purposes such as shopping and gaming, and affordable data plans. Request for a free sample report: https://www.imarcgroup.com/mobile-advertising- market/requestsample

5. Report Description Report Description and Highlights Market Summary: Breakup by Platform Type: • Search • Display • Video • Social media • Websites • Others Breakup by Device Type: • smartphones Breakup by Industry: • Retail • Automotive • Financial services • Telecom • Travel

6. Report Description Report Description and Highlights Breakup by Region: • North America • Europe • Asia Pacific • Latin America • Middle East and Africa On account of the aforementioned factors, the market is anticipated to witness strong growth during 2021-2026.

7. Report Description and Highlights Report Description Competitive Landscape With Keyplayer: • Google LLC • Millennial Media LLC (One by AOL) • Facebook Inc. • Microsoft Corporation • Twitter Inc. • Yahoo! Inc. View Report TOC, Figures and Tables: https://www.imarcgroup.com/mobile-advertising-market

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10. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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