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By Cherrywork New Product Introduction is one of the oldest multinational consumer goods companies selling in 100 countries.
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www.incture.com One of the oldest multinational consumer goods companies selling products in 100+ countries. Cherrywork®New Product Introduction Challenge High turnaround time and lack of visibility and transparency in new product introduction processes including master data management Process standardization of launching of a new product across 160+ countries • • Solution Automation through intelligent business rules Unified and harmonized material data accessible with Global Material Code for better governance, compliance & transparency Sales enablement with consistent shareable product data across stores, online, product catalogues, etc. Single source, create once and share everywhere • • • • Outcome Automation through intelligent business rules Unified and harmonized material data accessible with Global Material Code for better governance, compliance & transparency Sales enablement with consistent shareable product data across stores, online, product catalogues etc. Single source, create once and share everywhere • • • • Business Impact Key users Reduction in time to market Countries rollout 3000+ ~60% 160+
