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Milind Soman In Dark by Vim Campaign to Make a Point  

In India, doing the dishes has long been considered as a womanu2019s duty that is unfairly allocated among family members. Because of the lockdown, men started washing a dish, and social media trend. <br>This campaignu2019s goal is to create a mindset, more in a fun and non-preachy way so that household tasks may genuinely become democratic.

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Milind Soman In Dark by Vim Campaign to Make a Point  

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  1. Search here ...  Milind Soman In Dark by Vim Campaign to Make a Point   Home - Campaigns - Milind Soman In Dark by Vim Campaign to Make a Point  Campaigns  December 14, 2022        The #VimBlackForMen campaign by Vim aims to challenge gender norms.

  2. The movie, conceived by Lowe Lintas and starring actor Milind Soman, seeks to dispel cultural preconceptions that limit women to domestic and caring duties.   A guy and lady are shown in the gym at the start of the movie. The guy approaches the lady while she is working out and begins to 몭irt with her by telling her how he helps his mother and washes the dishes, like everyone should.   Just then, Soman appears on the scene with a 몭ctitious product called Vim Black for Males, which is actually just the same as the current Vim liquid but purports to be developed for men.   The company have always believed in empowering women and dismantling the gender stereotypes that are associated with domestic tasks, said Deepak Subramanian, executive director and VP Of home care, South Asia.   Prateek Bhardwaj, CCO, Lowe Lintas, says that, men can view their commitment to domestic duties as a favour rather than as their obligation.   In order to shift the narrative and inspire men to assume responsibility for their duties, the company adopted a subversive method to remind males that they too belong equally at the sink rather than confronting this head-on.  To Summarise-  In India, doing the dishes has long been considered as a woman’s duty that is unfairly allocated among family members. Because of the lockdown, men started washing a dish, and social media trend.   This campaign’s goal is to create a mindset, more in a fun and non-preachy way so that household tasks may genuinely become democratic.  You can share this post!       

  3.  Previous article Zoivane Pets Gets Rs 5 Cr In A Seed Round That Is Headed By GVFL  Related Articles Leave a Reply Your email address will not be published. Required 몭elds are marked * Comment * Name * Email * POST COMMENT Search here ...  Latest Update RECENT POPULAR COMMON

  4.  December 14, 2022 Milind Soman In Dark by Vim Campaign to Make a Point   December 14, 2022 Zoivane Pets Gets Rs 5 Cr In A Seed Round That Is Headed By GVFL   December 14, 2022 Paytm Shares Decline By 3% As A Rs 850 Billion Repurchase Falls Short Of Investors’ Expectations   December 14, 2022 Why Wipro shares have dropped more since 2021 than TCS and Infosys  Most Viewed  December 14, 2022 In A Seed Funding Round, Contlo Raises $3.5 Million    December 14, 2022 Paytm Shares Decline By 3% As A Rs 850 Billion Repurchase Falls Short Of Investors’ Expectations 

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  6.  December 14, 2022 Zoivane Pets Gets Rs 5 Cr In A Seed Round That Is Headed By GVFL   December 14, 2022 Paytm Shares Decline By 3% As A Rs 850 Billion Repurchase Falls Short Of Investors’ Expectations  Newsletter Subscribe to our mailing list to get the new updates! 

  7. Subscribe our newsletter to stay updated Your email address  About Indiabiz Recent Post  December 14, 2022 In A Seed Funding Round, Contlo Raises $3.5 Million    December 14, 2022 Paytm Shares Decline By 3% As A Rs 850 Billion Repurchase Falls Short Of Investors’ Expectations   November 21, 2022 BJP’s Manoj Tiwari Demands Investigation for Those Meeting Satyendar Jain in Jail  Popular Categories Trending Post Campaigns Digital Media BJP’s Manoj Tiwari Demands Investigation for Those Meeting Satyendar Jain in Jail  Fund Raising Marketing Markets Politics Startups Milind Soman In Dark by Vim Campaign to Make a Point 

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