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But this time, with the ideal fusion of data and technology, they have lifted the campaign from u201cexperiencesu201d to u201cshared experiences.u201d Their audience strategy and consumer journey have been designed in such a manner that they can reach out to and engage the core audience of Cadbury Dairy Milk enthusiasts, giving them the chance to enjoy making their own Cadbury and share that delight with others!
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Search here ... With Diverse Tastebuds, Cadbury Co- Creates Madbury Home - Campaigns - With Diverse Tastebuds, Cadbury Co-Creates Madbury Campaigns December 21, 2022 To promote the release of the fourth iteration of its “Madbury Duet,” Cadbury
has launched a new campaign. The video, which was conceptualized by Ogilvy and Wavemaker, shows how users of an app may collaborate with another user from another part of the nation to design their own Cadbury. It tries to demonstrate how this gastronomic encounter may bring together various individuals from all around India. Vice President of Marketing, Mondelez India, Nitin Saini, said that over the past seven decades, the company had set the standards for the nation’s chocolate consumption. As a brand, they have consistently prioritised developing engaging and cutting-edge methods to interact with their customers. Through Madbury 4.0, they are emphasising the value of teamwork and how the fusion of two distinctive personalities and cultures creates two local 몭avours. Their prior achievements with the Madbury campaign are proof that customers enjoy experimenting with their Cadbury products. With their most recent campaign, they hope to combine the 몭avours of not just one, but two Cadbury fans to produce even more mouth-watering 몭avours. People participating from different cities will be able to select their favourite state and zone, on the basis of an algorithm, to produce an exciting combination of 몭avour and experience, so enhancing the immersion of the encounter. Ending off The latest version of Madbury, “Madbury Duet,” offers the opportunity for the entire country to once again design their own Cadbury, according to Shekhar Banerjee, chief client o몭cer and o몭ce head, West, Wavemaker India. But this time, with the ideal fusion of data and technology, they have lifted the campaign from “experiences” to “shared experiences.” Their audience strategy and consumer journey have been designed in such a manner that they can reach out to and engage the core audience of Cadbury Dairy Milk enthusiasts, giving them the chance to enjoy making their own Cadbury and share that delight with others!
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