SEO-Techniques

1. SEO - TECHNIQUES www.Innothoughts.com

2. Types of SEO SEO techniques can be classified into two broad categories : • White Hat SEO • Black Hat SEO www.Innothoughts.com

3. White Hat SEO • White Hat is a right way for SEO. • White hat SEO is the practice of optimizing website results in search through the ethical and strict application of search engine best practices and guidelines. www.innothoughts.com

4. White Hat Strategies • Relevant Content • Well-Labeled Image • Relevant Links and References • Complete sentence with good spelling and grammar. • Standards compliant HTML • Unique and relevant page title. www.innothoughts.com

5. Black Hat SEO • Black Hat is a wrong way for SEO. •  Black hat SEO professionals try to fool search engines into thinking that their website is more relevant, popular, and/or useful than it actually is. www.innothoughts.com

6. Black Hat Strategies • Duplicate Content • Invisible text and Stuffed keywords • Cloaking or re-directing the user to another site or page • Links from site with non-relevant content www.innothoughts.com

7. Difference Between White Hat and Black Hat SEO White Hat SEO Black Hat SEO Keyword Stuffing : Loading your website with keywords will only lead you to being penalized by search engines. It results in a negative user experience and can harm your ranking. Invisible Texts : A sneaky form of Keyword Stuffing, Invisible Text is putting keywords in white text on a white background, making it visible only to search engine spiders. Doorway Pages : Doorway Pages is a black hat technique that uses "fake" pages specifically for search engine spiders as an attempt to trick them into indexing sites higher. Cloaking : Cloaking is a technique where content as viewed by the users is different from that of search engines. This is another attempt to trick search engines for higher ranking. Link Farms : Link Farming is the act of setting fake websites to promote interlinking. It is done to fool search engines into thinking your site has relevant inbound links. • Keyword Research : Have keywords and phrases ready so you can do a research on other effective short and long tail keyword you can use on your website. • Keyword Placement : Now that you have your keywords and phrases, the next thing to do is use them effectively, which means placing it naturally on your content. • Quality Content : Add relevant and fresh content regularly. Updated Content gives users a reason to return to your website for time to time. • Relevant Links : Link Building is still an effective SEO practice, but only when done right. Make sure that any inbound links to your website is relevant to your content or services. • Sitemap Inclusion : A sitemap's purpose is to navigate both search engine spiders and your visitors through your website's content themes, so no information gets lost in translation. www.innothoughts.com

8. Contact Us Mangalmurti Complex, 101, 1st Floor, Hirabaug,Tilak Road, Pune India. Contact : 8888988882.

9. Thank You To Know More About SEO Visit Us At : http://www.innothoughts.com/ www.innothoughts.com