The Young and Dynamic Entrepreneurs to Watch in 2020

1. The Young Entrepreneurs Issue THE YOUNG DYNAMIC ENTREPRENEURS TO WATCH & VOL-12 ISSUE-05 2020 www.insightssuccess.in VICTORIA VICTORIA VICTORIA LARSEN LARSEN LARSENEntrepreneur Entrepreneur Entrepreneur

4. TALES OF YOUNG ENTREPRENEURIAL SPIRITS B not take you seriously when you venture out shows how much of an improvement the global business paradigm needs in the space of acceptance and recognizing young talent. Young minds have a creative approach to every problem and unique solutions come out of maintaining such an outlook. The business environment is very comprehensive and ever-changing. It is not easy to keep up with the changes. The resolve that it requires and the focus one needs to put on the efforts is quite tiring. Sometimes, even large, and renowned organizations crumble due to the lack of forecasting and accepting changes wherever necessary. This is where a fresh and energetic input comes under limelight. The one who brings this light not just only enables latest and innovative ideas but tackles problems effectively and efficiently with new tactics ecoming an entrepreneur at a young age is not easy. The journey is filled with a lot of ‘No’s’ instead of Yes. The fact that people do

5. From the From the EDITOR and disruptive processes. Traditional methods of doing business sometimes can become a limitation and that is why a young mind can reinvent something that is already good into something that transcends greatness. What makes all this possible, you ask? Well, the curiosity and the drive to make a difference in the business world is highly contagious. More so in the case of young entrepreneurs who are ready to explore the world and are quite fit enough to do it on their own. Leadership qualities differ from generation to generation. What might have worked 20 years ago in the business may not be yielding results now. When the dynamics of business environment keeps changing, so does the behaviour of consumers. To meet the current customer expectations, sometimes an out-of-the-box approach can do wonders for the business. Now this new approach and fresh conceptualization especially on a trial-and-error basis can yield different results. May it be positive or negative, a young entrepreneurial spirit is more accommodated to handle the repercussions and after-effects of fruitless efforts if anything goes sideways rather than a reputed organization with a limited room for improvisation. Young minds have potential to achieve great things if guided and nurtured properly. In the business world where everything is changing by the minute, those who have firm desire to succeed will only remain in the game. People who try to make a difference without a proper plan of action are destined to face obstacles that will outgrow them; whereas dynamic minds will have lucrative ideas to initiate different plans of action with contingencies in place. A business is like riding a horse. Until and unless you know how to reign in, you will not be able to win the horserace. That is where a true leadership is defined - the way you do business. Now a lot of seasoned professionals derive their experience through the years of expertise they have gained and most of the times their inputs are remarkably good. But the young generation brings to the table an opportunity to do something that has been never done before... a journey towards discovery of nuances never explored before. So, to embrace, enlighten, and aware the business world about the efforts of the young generation of entrepreneurs, we at Insights Success brought stories of some young and dynamic business evangelists who are striving to make a difference in the Indian business paradigm. Through our latest edition, ‘The Young and Dynamic Entrepreneurs to Watch,’ we want to shed some light on the millennial generation of corporate professionals. Do give it a read and relish the articles our in-house editors have curated just for you! DarsHP Darshan Parmar darshan@insightssuccess.com

6. CONTENTS COVER STORY 10 Victoria Larsen An Astute Leader In Progress ARTICLES 28 Beyond the Horizon Entrepreneurship after the Pandemic 20 24 58 Financial Literacy Accounting and finance an integral part of our lives Ankit Kankar Transforming Science into Programs Chetan Giri A Guiding Light and a Star

7. 32 36 40 Deepak Kankekar A Creative and Passionate Innovator Dinesh Kirve Embracing the Artistic Side Mohammed Awes Bhojani Using Artistic Skills to Empower People 48 44 Nidhi Behl Vats Curating Inspiring Stories Praveen Purena Delivering Quality Nutritional Solutions 50 54 56 Reuben Janet Ellis Ascending the Peaks of Creative Ingenuity Samar Patel Yash Mor A Passionate Entrepreneur, Nutritionist & Personal Trainer Offering Complete and Customised Space Solutions

8. Editor-in-Chief Sumita Sarkar Managing EditorSneha Sinha Quality Assurance Abhishaj Sajeev Contributing Editors Darshan, Aditya sales@insightssuccess.com DECEMBER 2020 Corporate Offices: Art & Design Head Asha Bange Art & Picture Editor Mayur Koli Co-designer Deepanjali Jena Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Operations Head Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Tejaswini Whaval Sr. Business Development Executive Pravin Yalameli Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Technical Head Amar Sawant Technical Specialist Pratiksha Patil Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

10. The Youngand Dynamic Entrepreneurs to Watch Management Company Name Brief Victoria is a half-Indian half-Danish model and actress. She currently resides in Dubai and is pursuing business studies. Victoria Larsen Model & Actress ASD School Dubai Chetan started his career in 2014 as a actor and owner of ‘CS9 Entertainments’. He plans to turn his company into the biggest entertainment company in Pune. Chetan Giri Founder & Owner Cs9 Entertainment Dinesh is a professional watercolour portrait painter, interior designer, and Founder of “D-Zone Designers”. Dinesh Kirve Founder D-zone Designers Deepak is the Founder & Director of ‘Ecstasy Events & Entertainments’. Being an aspiring entrepreneur, he envisions his company being a leading event management firm pan India. Ecstasy Events & Entertainments Deepak Kankekar Founder & Director Ankit started “Eric’s Strategic Media Consulting” with the focus on bringing purpose driven brand growth in business of biotech and health services. Eric’s Strategic Media Consulting Ankit Kankar Founder & MD Awes is a freelance makeup artist with a team of 3 makeup artists working together in ‘Glamour by Awes Bhojani’. Most of their work is uploaded to their Instagram handle- “glamourbyawesbhojani”. Mahammed Awes Bhojani Founder Glamour by Awes Bhojani Praveen is a fitness coach, actor, influencer and entrepreneur. Praveen started ‘My Fuel Nutrition’ in 2020, as a company which aims at providing the best and purest quality nutritional supplements. Praveen Purena Founder My Fuel Nutrition Reuben Ellis Films is a Mumbai based film/stills production company founded in 2018. The company has done photoshoots/ still photography for top brands like Amazon, Hershey’s, Reliance, Steve Madden, and more. Reuben Janet Films Proprietor Reuben Ellis Films Yash is the Founder & Director of ‘Space Butler, a customised space solution company. Space Butler focuses on providing serviced spaces to individuals, companies and other entities. Yash Mor Space Butler Founder & Director Nidhi is a digital entrepreneur who founded ‘Story of Souls’ - a story sharing platform. The platform today is a knowledge partner with magazines where crafted stories get featured in their monthly edition. Nidhi Behl Vats Founder Story of Souls Samar is the Founder of WOW Travels, which provide for holidaying in Delhi, Agra, Jaipur, Mumbai, Kolkata, Goa, etc. With pledge to innovative travel, they consistently deliver value in services, guaranteeing safe and happy travel. Samar Patel Founder WOW TRAVELS

12. VICTORIA Larsen An Astute Leader In Progress

13. C O V E R S T O R Y VICTORIA

14. The Young and Dynamic Entrepreneurs to Watch E ntrepreneurship is a way of life”, believes Victoria Larsen. Victoria is a model, actress and is perusing Business Studies. Being born to a successful Indian Entrepreneur mother Nicole Rodrigues and Danish father Henrik Larsen, Victoria values attributes such as honesty, passion, determination, and confidence. Since her family has multiple businesses, currently, she is contributing in the different businesses and experiencing the day to day activities and creative ways around them. arena, and shadows her mother. Being in the midst of her development years, she feels that the right attitude of humility, kindness and obedience is the first step to one day hopefully becoming a great leader in her arena. From the greatest rulers to the mere garbage man, everyone has something to teach. As they say it takes a whole village to bring up a child. Our way of life is going times and changes, and needs to accept and be through some very interesting instead of resisting it, one super-creative. Victoria emphasizes on being aware of self and surroundings. According to her, people around us act as mirror and going deep into managing one’s own emotions, random thoughts, and judgements are key factors. It takes prioritization of time, clarity of thoughts in a timely manner, and being responsible and respectful of other’s needs to maintain a balance. Constantly Developing Being born a roman catholic to parents who believe in being a good person more than ritual cultural beliefs has helped Victoria develop with quiet a broad mind. Having the value system from the east and the exposure of the west gives her a great advantage. She enjoys sports a lot from the likes of tennis, swimming and many more extreme sports. She also enjoys the arts and is an avid dramatics student with a keen academic influence that makes her well rounded. Victoria is a strong believer of manifestation and believes that everyone creates their own barriers and their own opportunities, as complain and blame games lead nowhere in life. responsibility for their outcomes. It is a constant need to improve their skills, learn from their mistakes, and take continuous action on their ideas. “ An Avid Learner & Observer Victoria believes that this great big world is an oyster for today’s generation to be creative yet responsible. She believes that having a strong sense of accepting all types of people with zero expectation gives a good head start to being able to focus on adding value instead of making judgements. Having a keen interest in the arts and business gives her a sure shot advantage. Presently, she is aggressively working on learning all she can and being accommodating to new suggestions and ideas, which helps her in instilling the rules of life and business. She spends a lot of time around key individuals in the business world and diplomatic Currently, Victoria is working on building herself through small jobs in the media industry by meeting and working with creative minds in the industry. Managing her own development teaches her how to deal with people, negotiate, be responsible and deliver more than what she promises with the right attitude. She is constantly developing herself by fighting her own resistance or defiance. Victoria opines that there are pros and cons to both establishing a company and building a new one from scratch. With establishing one’s own company, one has no boundaries of what one can try and make mistakes along the way with Victoria is of the opinion that an entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. It is a way of thinking that enables every individual to overcome challenges, be decisive, and accept

17. what one has great passion for. The disadvantage is that one’s chances of success are in the midst of very high competition. On the other hand scaling an already set business when everything is already set could be easy from the outside. The disadvantage is that one needs to constantly stick to the path and vision set which can curtail the youthful ideas however right or wrong and the risks and stakes are much higher. using social media extensively. While there is a general perception that students end up wasting lot of time in Social media, it can be used for many benefits. Learning & Networking, Expressing Creativity, Experience Global Exposure, Employment Opportunities, Social Media Marketing are some of the benefits they are gaining. Being fortunate to have travelled to all the continents on the planet has drastically helped Victoria in opening her mind to different races, cultures, lifestyles, religions and way of lives. She is very intrigued and attracted towards the Japanese way of life and can strongly relate to it. of starting and building something of significance should require a consideration of values — of combining what is done with how it is done. There’s also a very practical reason for a values-based, morally rigorous view of entrepreneurship. That is usually the only viable way for an entrepreneur to do business in the long run. According to Victoria, some of the essential attributes that every business leader should possess are: Social Media is a Powerful Tool Bravery: In recognizing and pursuing an opportunity, an entrepreneur requires bravery. Bravery, which springs from natural creativity and a determined spirit, helps the entrepreneur deal with discouragement and even defeat in the early stages of company formation. Victoria asserts that for today’s generation social media is a powerful tool, as it is a platform where people from all over the world can connect and interact with each other. It has gained a lot of momentum in the past few years. As almost everyone have a smartphone with them, it becomes easier for them to use social networking sites. She is of the belief that everyone will have at least one account in any one of the social media websites. Students are also Essential Attributes It is quite evident that no one likes to do business with people who are arrogant, selfish, dismissive and egotistic and Victoria believes that any business venture is a reflection of the entrepreneur's personal values, attitudes, and beliefs which were instilled during growing up and is part of the upbringing. Entrepreneurship is not a values- free, amoral process. The very act Vision: Vision guides the entrepreneur through the business planning process, clarifying the opportunity and setting goals for the organization. It allows the entrepreneur to see past, his or her current position and beyond, and limited resources to more fully Hard work is doing what one resists self is what is key to a great successful and hates and the ability to fight one’s career and life.

18. appreciate the potential of the venture. growing business, an entrepreneur should be generous. Generosity, which develops from supporting and leading others, permits an entrepreneur to eliminate racial bias, reduce resistance to change, and heal dysfunctions within the organization. Taking into consideration that event industry is expecting a change due to the new normal and virtual events are on rise, Victoria asserts, “We humans always find a way around to connect and establish our creative ideas. There are changes and we adapt to them understanding the macro impact on mankind. It might slow us for a short period to help us develop other aspects of our ability to create more interactive events.” Respect for self and others: Respect for one ’s self and others is essential. It enables every individual to appreciate his or her efforts, relate effectively to family and community, and motivate others. This respect, which stems from pride, hope, and enthusiasm, frees entrepreneurs from the obstacles of low self-esteem, hopelessness, and anger. Fortitude: An entrepreneur requires fortitude to keep a business strong and eventually bring it to harvest. Fortitude, which stems from persistence, realism, and consistency, strengthens the entrepreneur against scattered thinking and giving up Being an extremely positive and joyous personality and having the intact ability to enjoy her solitude, this period has helped Victoria better connect with her family and clearly jot out her future goals as individuals and family. Her way of life is going through some interesting times and changes. She plans to do her further studies in the US and is also looking at options in NYC and LA in Business. Trust: Trust is an indispensable part of the marketing effort as the company grows. Trust, which results from reliability, compassion, and gentleness, permits the entrepreneur to overcome mistrust, selfishness, and ruthlessness as the company deals with employees, customers, and vendors. Accept it & Progress When asked about the opinion on current landscape of business given that the pandemic has been adversely affecting every industry, Victoria mentions that many situations bring opportunities along with it like more time to reflect & consider, speed and innovation, better and more efficient meetings, modesty & acceptance. Instead of resisting it, one needs to accept and be super creative. Each individual has their own distinct experience, and while some may suffer others may create their own opportunities and shine like a phoenix. Honesty: An entrepreneur must be honest in financing the company and managing the assets of the firm. Honesty, which emanates from decisiveness in taking risks and making choices, lets the entrepreneur avoid false security and stay calm amid confusing situations. Generosity: In directing the management and operations of a

19. Leadership is hard work and betterment of all more of a role of service for the

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22. The Young and Dynamic Entrepreneurs to Watch Ankit Kankar Transforming Science into Programs I job usually means having one steady stream of income you can count on, while self-employment and entrepreneurship usually means having 5 or 6 income streams– and often more. That is also one of the most important reasons behind some people choosing to pursue their career in the entrepreneurship. 9 am - 5 pm job? In our field, our income is earned from a handful of clients and part-time jobs. It is pretty common for me to shuffle through a few new clients each year, but it would be very difficult for me to lose all of my clients at once! That is why I think self-employment is one of the most stable ways to earn a living. Sure, your income might fluctuate, but you can enjoy plenty of job security if you have a handful of diverse income streams. On the other hand, a 9-5 job is easy to lose at any time. t’s really weird when people assume that self-employment isn’t stable.Having a 9 am – 5 pm world; fortunately, contemporary times have also blessed us with more resources for tackling those problems than ever before. Perseverance and intelligence are our allies; using them to our advantage to keep working toward our goals. Understand that we are not the first to struggle. Because of that, there are many resources available to help us get through our darkest days as an entrepreneur, so we can reap the immeasurable rewards that come with building our own successful business. With the same thought process Ankit Kankar, Founder and Managing Director of Eric’s Strategic Media Consulting decided to pursue entrepreneurship as his career. He is pushing the boundaries of existing models to help in shape the organization's strategic, digital and integrated marketing communications to bring purpose driven brand growth in business of biotech and health sciences. Tell us more about your company We are Eric Life, a primarily focused on life science and healthcare marketing and special sector communications agency. We are in the business of Life. We live for the challenge and promise of scientific discovery and medical innovation to transform the lives of people and some animals. We are a tribe of scientists, creatives and marketers who have a shared passion for translating science into programs that deliver more personal and impactful brand experiences, and drive business for our clients. How do you lead your company and help it sustain in a competitive environment? People employed by organisations seek and value a sense of purpose as much as those who are at the hierarchical top-end of organisations. Research indicates that employees are increasingly placing a greater importance on feeling a sense of purpose in their workplace as the relationship balance between work values and life values increasingly merge together. People want to feel proud of their work and their part in a greater team effort. When their individual role is clearly aligned to a greater organisational purpose they are prepared to work harder and smarter to achieve the greater cause. In an interview with Insights Success Ankit shares his entrepreneurial journey and about his contribution through Eric’s Strategic Media Consulting for business growth of biotech and health sciences. Below are the highlights of the interview between Ankit Kankar and Insights Success: What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? We had faced many challenges in today’s ultra-competitive business Why did you choose Entrepreneurship over a regular 20 | Insightssuccess.in | December 2020

23. I aspire to be a continual learner and an empathetic leader; I try to ensure I always make time to invest in other people because I am fortunate that people invested in me. When you focus on a narrow target market, you have the best chance to become the leader of that niche. This is especially true when you target a segment that is less vulnerable to substitutes or where the competitive landscape is weak. You can choose the customer segment based on marketing trends, demographics, psychographics, and customer needs. You can also decide on the best types of product and service solutions to sell to this niche. Not surprisingly, some of the world’s most successful companies started out by focusing on narrow target markets. Walmart began by focusing on serving rural towns where larger retailers such as Sears and Kmart did not sell. Amazon started by focusing on consumer book buyers with Internet access. Facebook began as a service for Harvard students. What is that one aspect or emotion that drives you at work or keeps you motivated? Make sure the business/job/any professional activity you select compliments your personal life the December 2020 | Insightssuccess.in | 21

24. Your thoughts about it and how do you leverage its power for the company? As technology is rapidly growing and everything has become online and to meet this rapidly growing technology everything has to be available on the internet. People started adopting digital marketing instead of marketing offline and social media plays a vital role in promoting online business. Social media enables communication for not only one's personal life but also for business life. E-commerce has become the largest platform for shopping online which not only helps buyers to purchase but also sellers to make business. Businesses have developed due to online advertisements or media sites because they get the word out quicker and faster. What are your future endeavours and where do you see yourself in near future? Our future endeavour is to implement Groundbreaking science which shows the right voice to have the greatest impact. We believe creating a transformative customer experience is everything. We’re science geeks with the minds of marketers, and the hearts of storytellers. best. Here’s what I believe is sexy at setting up your own work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others. In today’s business climate, there’s less room for error than ever before. That means it’s essential for enterprise IT leaders to remain nimble and to think fast. Digital transformation has been happening around us – sometimes it’s been slow and steady, and other times (like now), it’s happened faster than we may feel comfortable with. These are unusual times, and they call for us to completely reimagine how we do business. Remember: Adapting is what helped our ancestors survive, and ultimately, we are far better off for it. Everything we do is purposeful: from the people we connect, and the clients we work with, to the way we foster healthy client relationships. Through holistic integrated marketing and targeted communication strategies, we educate, promote understanding, and spur conversations. We want to be a leader in consulting brands in life science, health science and special start-ups in the next span of three years. As a business leader, what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry. COVID-19 has forced businesses of all sizes to reassess their digital transformation plans – (Nimble, fast, and consistent) Setting the stage for digital transformation requires visionary and consistent leadership that works with a clear goal – the “why” of the strategy – in mind. Social Media is an inseparable part of the daily life of youth. 22 | Insightssuccess.in | December 2020

26. The Young and Dynamic Entrepreneurs to Watch Chetan Giri A Guiding Light and a Star M true, it is witness to thousands of young men and women who come to it with aspirations. Some of them get fulfilled while some perish without a trace. Tell us more about your organization. umbai is synonymous to dreams. Considered as a city where dreams come Mathadhikari, Rohit Ovhal, Prasad Ghodekar, Sameer Tadvi, Sankalp Bhosal. They are all the pillars of the Sanstha. This organisation is registered in Maharashtra government (Registered under Society reg.Act.No 1680, reg No. MH/231/2019Pune). I started CS9 Entertainments in 2014 amid a hoard of challenges and obstacles. Coming from a middle-class family with no back- ground in movies, there was no one to support me and it was a com- pletely new career stream for me. One of the missions of my company is that I want to make it the biggest entertainment company in Pune. What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? However, for some, location is not as consequential as the will to work for one’s dream and realise them. Chetan Dasharath Giri started his career in 2014 as an Actor and Owner of ‘CS9 Entertainments’ and is now working as ‘Secretary’ of / Maharashtra state. Through his company and his work, he wants to bust the myth that Mumbai is the de facto city to realise one’s dreams of being an actor. He wants Pune to be the next hub of the film industry turning it into a major hotspot, especially for Marathi Film Industry. The Chitrapat and Natya Sanstha(C&NS) was established to regulate all the operations of the film industry and other relevant processes and activities. Every other day we hear stories of fraudulent activities that lure newcomers and exploit them. Through C&NS, we help the newcomers to get all their money or any kind of help they need. The organisation helps all the actors, producers and all other department associated with this sector to get their problems to resolve. We give them solution and assistance in their bad times or any kind of problems. The team comprises of very talented and experienced personalities in the industry namely Rajesh More, Swanand Dev, Shubham More, Sanjay Bhosale, Yogesh Tanpure, Omkar Pujari, Abhinandan Basutkar, Ravindra As I said this was a very novel sector for me so the challenges were not few but multiple. The first was getting proper support and guidance. Next was recognizing and staying away from fraudsters. I did fell for one, but thankfully recovered my loss and got to learn a lot of things. Funding was another major issue as I had no financial support. Due to financial crunch and absence of Godfather, I had no one to guide me through the process of becoming an actor. Instead of joining an acting class, I used to go on shoots, look at the actors and learn from the way they used to act, the way they used to present themselves. I understood the nuances hands-on and the journey has been eventful. I have tried to enjoy the process as much as the current success. I believe that the achievements that I have got is one Chetan shares his story, struggles and aspirations here. Why did you choose Entrepre- neurship over a regular 9-5 job? I don’t believe that 9 to 5 job can alone fulfil all my dreams and all the materialistic things that I have wished. And I don’t feel that I should work for anyone’s dream. I would prefer to work for myself and on my dreams 24 x 7. 24 | Insightssuccess.in | December 2020

27. We motivate, help to navigate and just make people shine How do you lead your company and help it sustain in a competitive environment? long chains of futile negotiations. Sometimes the youngsters are high on emotions and get angry due to the delayed processes, and give up. Taking everything in one’s stride and keeping cool through every up and down is very challenging but critical to sustaining in this competitive environment. But apart from this, we are focused on sailing through ups and downs, stay calm and stable, and strive our best to get and reach our shining moment. of the milestones of my dreams but I don’t want to stop over here my dreams are many higher and there a lot of milestones, so I will be working harder and will be consistent and will be one of the brightest star/entrepreneur shining in the film industry. To sustain in this industry is like grabbing a new order, which is weird if you put it this way, but it is how it is. During or after negotiation sometimes the client may close or may not close, sometimes there are December 2020 | Insightssuccess.in | 25

28. As with C&NS, it was established to sort the problems of newcomers like during the pandemic our organisation was engaged in motivating them and also helping other departments persons like producers, make-up artist, writers and composers. We just tried to engage them and keep our circle as friendly and as healthy as possible so we motivate, we navigate and we just make people shine. and joy as well. Same is applied to the pandemic. It has come as a low point in our lives, but one must sustain, survive, overcome this period and shine back or bounce back. Social Media is an inseparable part of the daily life of youth. Your thoughts about it and how do you leverage its power for the company? What is that one aspect or emotion that drives you at work or keeps you motivated? Yes, so social media is, as everyone knows, a very powerful media. I sometimes feel it to be a bit awkward too because you’re too far and have a very deeper reach. Leveraging a platform that is free of cost and has a deep reach is very drastic. Whenever I post content I generally receive queries and interests regarding auditions or any kind of casting which makes me appreciate the platform and feel happier. I feel social media, when wisely used, can be a boon to me and film industry sector also. We do live sessions for newcomers & we guide properly, we solve all queries that they have, they can interact with us easily & get enough knowledge of this industry The major source of my energy stems from my childhood passion and dream of becoming a shining star/entrepreneur in the film industry and that one day my production house will be there. This childhood dream is one my primary source of energy which keeps me motivated and sees me through my ups and downs and even bright or depressive periods. And apart from this, there are many stories like people used to say that middle-class boy can’t you know you just can’t enter this line and you just can’t go and be a star, to be honest, I don’t want to make them down or not prove them wrong but still there comes a point where looking at me some other person may feel inspired that yes I can also be a star /Entrepreneur. The Chitrapat and Natya Sanstha has been established to regulate the companies and order operations that are related in the sector. As an organization, we’ll be there to mentor the newcomers and help them navigate through their career. So C&NS will play an important role. What are your future objectives and where do you see yourself in near future? As I said the Moto of our company CS9 Entertainments is to make Pune be the next hub of the industry and specialise in Marathi. But to be honest this can’t be done by a single company but will take a lot more efforts from a lot more companies to do so. We have, however, initiated it by engaging with like-minded people. So yes, we will be doing this. As a business leader, what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry? No road is exciting without a few speed breakers. The journey then becomes boring. Similarly, life is bound to have hurdles. Going through them brings excitement 26 | Insightssuccess.in | December 2020

30. Entrepreneurship After The Pandemic 28 | Insightssuccess.in | December 2020

31. Beyond the Horizon I ndia has been hit hard by the pandemic with reasons being quite a few, including very glaringly our near-ramshackle health-care system, and an almost immediate and instantaneous lockdown. Close to two months India must stay practically under house-arrest with very, very limited chances to move out irrespective of reasons. In this time, our already-slowing economy practically came to a standstill and if figures are to be believed, actually in reverse. Industries including real-estate, facilities, education, manufacturing and production, logistics and December 2020 | Insightssuccess.in | 29

32. agriculture to an extent, faced the brunt and if specialists are to be believed shall take quite a while to return to the pre-Covid-19 days. tonnes compared to that 2018-19. non-essential staff, facilities management could both be outsourced to work from remote locations, including homes and distant suburbs and towns. Presence in urban areas could be drastically curtailed to reflect a “need-to” ideology with bigger chunks going to semi-urban and rural areas. For fiscal year 2020-21, India targets an output of 298.3 million tonnes which again is higher than the figures of 2019-2020 by an appreciable 6.35 million metric tons. With a background of the covid-19 pandemic, this though a small increment is appreciable when seen from the negatives all the other sectors have shown. India returning to its villages with sizable numbers delaying their returns means there would be more hands to help with processing the produce which even in the present is low in India. Others including software too suffered but in the absence of the need to be present at office, the industry quietly carried on with its existing work from distant locations including employees’ own homes. Some like the field of healthcare seem to have done well given that the whole world wanted to have themselves checked and rechecked to keep the scare of the virus away. Them, and their allied industries such as ambulance providers, PPE kits and mask makers did do brisk business and it does seem that the pandemic was a blessing without the need for a disguise. Plant and factories could be given priority with essential staff being either shifted there or somewhere nearby. As a matter of fact, India’s biggest steel maker Tata Steel has implemented a “365-days work from home” under its “Agile” scheme of working. In the present it remains a test case which if found workable, could be extended after a year! With 16% of India’s GDP coming from agriculture, it nice to know that despite the pandemic, this is one sector that still performs, and feeds India. Post-pandemic, things are likely to remain the same, with a sizable number of migrants likely to stay behind in agriculture. Manufacturing With the second wave of the pandemic most likely upon us in unseen forms, and India’s public not shying away from not staying home, a lot is likely to happen in the not-so-near future. We take a round of what post-pandemic entrepreneurship may look in India and do that industry-wise. Aside from this is the shift in manufacturing towards mechanization and robotization which could completely wipe out employment in parts where high speed and precision are a must. In those, there can’t be any human endeavour which beats or even comes close to robots and machines. With the sector forming a quarter of India’s GDP, manufacturing means a lot to the country which employs every kind of personnel from most skilled to least skilled though in varying numbers. From March 2020 for close to 60 days, all manufacturing and mining came practically to a halt and saw a steep decline of 10.4%. Agriculture Services The bumper monsoons in 2019 and 2020 have resulted in ample water being available in most parts of India, including the traditionally dry areas of central India and Rajasthan. With water taken care of, it was expected that the outcome would be a bumper harvest. The output for year 2019 was great as the pandemic was yet to hit the Indian shores. If figures (from the Economic Times) are to be believed the second advance estimates for 2019-20 show a record output of 291.95 million tonnes of food-grain which is higher by 6.74 million With a clear majority of the GDP (61%) coming from this sector, its fall has upset a lot of things that India had planned for itself. With close to 40 million losing jobs, and the economy not likely to look up in the near terms, this is one sector that shall see serious action in the post-pandemic entrepreneurship scenario in India. The following trades could see maximum action: That said, with the lockdown lifted practically entirely (except for practical social distancing), it’s just a question of time before productivity figures match those of the pre-Covid 19 days. What could be the new order post-pandemic could be that those areas in manufacturing that do not directly affect production but remain a cost-centre like offices, • Support industry (specifically housekeeping, maintenance and estate management) 30 | Insightssuccess.in | December 2020

33. With entire swathes of industries having locked itself down and taken a serious thought at working from remote locations including home, support functions which fed and nourished this industry could go thru a tough, tough time. The changes that can be expected are: • Education employees, something which was unheard before the pandemic • With home being in any part of the world, people can be expected to move to smaller towns and suburbs which could de-congest larger towns. This would boost real-estate and services like taxis and facilities in smaller towns, in addition to even the concept of shared spaces • Shift to the cloud. Work-from- remote locations can best be facilitated where every system which handles the work is easily and safely accessible to employees. For this reason, companies’ entire working is moving to the cloud with elaborate security systems being put in place to obviate the remotest chance of data being pilfered or played around with • Increasing use of AI with the backing of bigdata. Fintech companies are increasingly using AI to assist in those sectors where human interventions are not needed including chatbots and auto-reply services. Even in the case of asking for detailed information, the day is not far when human intervention in fintech could be miniscule. And the day is certainly not far! • Use of non-traditional staff! The office always segregated the workers from the non-workers. And it showed. With nothing to “show”, the need for traditional “employees” is undergoing a change. Housewives, retirees, people from the LGBTQ section etc are some who may increasingly fine employment. India, from Kindergarten to PHD now has the unstinted support of the internet when it comes to education. Making the most of this situation for quite some time are the likes of Byju’s and now to an extent Vedantu, companies which have taken the concept of education to the next level- ably assisted by the scare the pandemic has caused. • Smaller office set-ups and any of them including shared spaces instead of single offices where the entire staff would operate from • Home-offices which could replicate any standard office which too could call for services like housekeeping and maintenance and give employment though at a much, much watered-down scale. • Travel and transport entities including cab-fleet owners would be badly affected due to a very perceptible drop in demand from the services sector and also tourism. This could, to an extent be made up with leasing of vehicles to individuals instead of the latter buying and incurring long-term costs on them. Vehicles owned by cab-fleets can be expected to enter the cab segment with aggregators instead of staying idle and yet incurring costs. With schools and colleges physically shut for close to a year, it is the net which acted as the perfect conduit. Going forward, with massive broadband capacities being put in place, education could see a wholesale change in the way it is imparted, especially for those who cannot physically attend classes. In fact, with the coming of 5G in telecom tech in India which in all probability could be in 2021, even technical subjects like engineering and medicines could be taught from remote locations! These by no means are the only changes and additions to post-pandemic entrepreneurship in India. But they most certainly are the most visible ones. In times to come, there could still be more which at the opportune moment we shall bring to you. • Fintech industry - M. Purushoutham A combination of banking, finance, insurance, NBFCs and related industries can be expected to bring about the most visible change in the post- pandemic entrepreneurship in India with changes including: • Work from home being a norm for a sizable percentage of December 2020 | Insightssuccess.in | 31

34. The Young and Dynamic Entrepreneurs to Watch business. We did in appropriate time to establish our brand, starting from limited circle of client expanding outwards. Deepak Kankekar A Creative and Passionate Innovator Since I had limited cash in hand in initial period I had to keep tab on my business as well as personal expenses. I only hired employees who shared my vision for creativity & innovation irrespective of their academic qualifications. B Tennis Player, Motivational Speaker & Author. eing challenged in life is inevitable, being defeated is optional.- Roger Crawford, have already built great business. Really speaking I didn’t like the idea of having people in superior positions, managing my work and looking over my shoulder. I believe that by becoming my own boss is the only way I can work effectively and happily. How do you lead your company and help it sustain in a competitive environment? I believe that a company can be driven better if everyone in team drives towards same Goal. Hence I started by developing vision for company & aligning it with business ideas. Challenges are a part of life. How we respond to them decides the course our life takes. While some are intimidated by them, some embrace them and find them motivating. For Deepak Kankekar, creative and challenging projects motivate him and fuel him with an urge to beat his own records. So without second thoughts, he knew he was cut-out for entrepreneurship. Tell us more about your company- Ecstasy Events and Entertainment I started my dream company in November 2016 as a corporate event management firm with a team of 3 members and within a span of two of years we have flourished into a team of 10 members. We have expanded ourselves from an operating from home cum office business to a proud establishment with dedicated office & considerable godown space. To sustain in competitive environment I have taken definitive steps like assembling an efficient business team, Finding the right business locations, Outsourcing to vendors with a vision or even aligning them to our vision, keeping us updated with market trends & having a healthy relationship with competitors. As the Founder & Director of Ecstasy Events & Entertainments, Deepak races on in this competitive world. He shares his thoughts and ideas. As a business leader what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry? Yes. The strongest economies around the globe are struggling to cope up with the situation in the wake of an unprecedented shutdown of all key economic activities that drives growth. The tourism & entertainment industries are one of the worst hit sectors as it is directly related to man movements. Why did you choose Entrepreneurship over a regular 9-5 job? Successful people inspire other people to become successful. The monotonous and routine working 9 to 5 wasn’t able to feed my burning passion for creativity and innovation. Also the nature an average job doesn't seem rewarding to my aspirations. I believed that becoming an entrepreneur will allow me to network with people who What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? My very first challenge is to manage the time. We have only so much time in the day to get the work done. Then we had to have frequent meetings with clients for convincing them to accept my services. Marketing is the backbone of a 32 | Insightssuccess.in | December 2020

35. The feeling of accomplishment that comes with exceeding challenging goals is what draws me to his feet every time social media channels & utilize them best possible way. We have ensured that our Social media channel is regularly updated. There should always be new content available to increase the engagement on our pages. What are your future endeavours/objectives and where do you see yourself in near future? Like all business, I vision Ecstasy Events & Entertainment to be a leading event management firm pan India. Creating new ideas and leading a creative team is a living dream and a destination in its own right. part of the daily life of youth. Your thoughts about it and how do you leverage its power for the company? In recent years or few months the importance of social media in business has increased manifold. It is booming like never before. With such amazing growth, it has become a necessity for every business today engage in proper I believe the situation will recover to some extent given time; however the pandemic will leave its mark on the industry trends. I am an aspiring entrepreneur in the field of Events and Entertainment. I have ambitions to achieve financial freedom, sketching and apt business plans, hiring and renting a skilled workforce. Aligning marketing and sales. Generating greater ROI, online positioning. Last but not the least Growth Growth Growth. We must appeal to the Government to direct the relief package to hospitality sector who in immense need of support to survive. Social media is an inseparable December 2020 | Insightssuccess.in | 33

38. The Young and Dynamic Entrepreneurs to Watch Dinesh Kirve Embracing the Artistic Side T than others really do not feel comfortable in setting to the general norm of 9 am-5 pm job. They consider such normal jobs to be ‘just over broke’. They want to come out of this normal routine and start something of their own by embracing the entrepreneurial spirit. They want to work at a place where their passion meets their purpose. They recognize their talents and abilities and do the work they feel more passionate about. Dinesh Kirve is one such entrepreneur who has got artistic talents and abilities and chose to pursue a career in interior designing. He is a watercolour portrait painter. He has won several state level and national level painting awards. He is the Founder of D-zone designers. he people who have more creative, innovative, and artistic talents and abilities I am an artist and I always wanted to make career where I do not have to kill my passion for art because I have witnessed many examples around me who have sacrificed their art for money. In fact, I can take my art onto the next level and make something productive out of it. Hence, I decided that I will not get caged in this 9 to 5 job but work out of these time limits and I started working independently and formed my own venture/company/ entrepreneurial attempt- 'D-zone designers'. competitions and won in some as well. What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? I faced few problems definitely in day-to-day life, but major challenges came from within. While doing some work of art, sometimes you do not feel that the work you are doing is best or you can do better work, hence you start doing it from scratch. Working on something till I feel satisfied or happy is the major and constant challenge in my life and I feel it is needed too. Tell us more about your organization. I am basically a sketch artist but when I met my guru Mr. Vinay Joshi in 2015, it was a major turning point of my life. He guided me in every possible medium of this art. Eventually, with daily practice I developed more interest towards watercolour portrait skill. I feel nostalgic thinking about those couple of years when I used to learn from my Guru. In 2017, I had very first exhibition, I feel that was very first feather in my hat. Of course, I have been taking part in many other How do you lead your company and help it sustain in a competitive environment? In an interview with Insights Success, Dinesh shares his entrepreneurial journey. Below are the highlights of the interview: There are many watercolour artists in the market right now, but I always try to stand out through my art and for that practice is must. I have got some recognition among other artists because of my watercolour paintings. I belong to Pune which is Why did you choose entrepreneurship over a regular 9 am-5 pm job? 36 | Insightssuccess.in | December 2020

39. My company helps me to reflect my artistic side through my work in people’s homes. known for art and culture. However, we have very few artists who does water colour paintings. I am one of the few. So, I could earn my name through this art form. What is that one aspect or emotion that drives you to work or keeps you motivated? For me, my art is my meditation where I find peace and I feel I will not be able to survive without it. When I see the work of other artists it keeps inspiring me to create more of artwork and achieve new landmarks in my journey. December 2020 | Insightssuccess.in | 37

40. some art, I definitely push it through these platforms so that my well-wishers and followers can see my work. Who does not like to get noticed and praise? However, people do leave negative remarks and I take it as feedback. Feedbacks and praises are must for any artist and social media platform gives me reach to many people around the state or you can say, the globe. What are your future objectives and where do you see yourself in near future? When I think about future, I really feel that I would grow more as an artist and while growing, my company D zone Interiors should also grow. My company helps me to reflect my artistic side through my work in people’s homes. I am very optimistic about future that we will overcome this current pandemic situation to grow more and more. Some national and state level awards for Dinesh’s paintings: "People's Choice" award Patiala, Punjab, 2017 "Kala Vishwa " 2018 Best Artist state level, Pune "Vaarsa" By Dhepe wada Best Artist award, 2019, Pune National level Best Artist award by "Ek nazzar" Art club, New Delhi, 2019 " Natraj National Award" 2019, Nagpur As a business leader, what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry. Social Media is an inseparable part of the daily life of youth. Your thoughts about it and how do you leverage its power for the company? Of course, this pandemic situation is very new to all of us, no one from present surviving generations has ever seen this type of situation. Nevertheless, I feel, may be slowly but we will overcome from this challenge. While surviving in today's age, no matter what your profession is - whether it is business or routine job you need to have good hold on social media. Hence, I am very active on various digital social media platforms. Whenever I create 38 | Insightssuccess.in | December 2020

42. The Young and Dynamic Entrepreneurs to Watch Mohammed Awes Bhojani Using Artistic Skills to Empower People I Entrepreneurs believe that they can do anything with the nerves they have got. Entrepreneurial spirit is an opportunity to be more creative, innovative, dynamic and it gives an opportunity to be part of the solutions to the challenges and problems in the world. t takes certain amount of courage and nerves to choose entrepreneurship as one’s career. that is constraining my other desires and pursuits. take several days of your time. My Approach to build my team is the same way I approach customer- centric marketing campaign. Once I have a pool of references, I arrange "One to One Meet” in which I take individuals on a tour of their working environments. I ask them the questions relevant to the role, experiences, expectations, dedication, and long-term goals. Entrepreneurship allows me to steer the company in the right direction, i.e. the direction I want to go to. As an entrepreneur I don’t have to wait around or seek someone’s permission to take holidays or a day off to spend time with family or friends. Mohammed Awes Bhojani is one such young and dynamic entrepreneur who is driven with the contribution spirit and wants to help and empower people. He is the Founder of glamourbyawesbhojani. He wants to empower people with his artistic talents and capabilities. Tell us more about your company. Time management: Time management is the biggest problem I ever face as an entrepreneur. I am freelancer makeup artist with a team of 3 makeup artists working with me. Most of my work is uploaded on my Instagram handle “glamourbyawesbhojani”. To overcome this, I: • Create goal lists - If any tasks do not match with my goals, I eliminate them - If any tasks absolutely do not have to be completed by Me, I delegate them to my team members. - I consistently ask myself: “Is what I’m doing right now the absolute best use of my time?” What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? Below are the highlights of the interview between Mohammed Awes Bhojani and Insights Success: Cash flow management: Cash flow is essential to small business survival, yet many entrepreneurs struggle to pay the bills (let alone themselves) while they’re waiting for checks to arrive. Why did you choose entrepreneurship over a regular 9 am-5 pm job? I chose entrepreneurship because I wanted ultimate freedom to use my time as I please while I’m young, not getting tied to a working construct Marketing strategy: Building my own team: Building a team is a rigorous process and can I prefer print, online, mobile, advertising, etc. as my marketing 40 | Insightssuccess.in | December 2020

43. The idea that I can make people more beautiful by using power of makeup is what motivates me. strategy and I want to maximize my return on investment with efficient, targeted marketing that get results. Self-Doubt: As an upcoming entrepreneur it’s extremely easy to get discouraged when something goes wrong or when we're not growing as fast as we would like to. Having a good support system will help: family and friends who know your goals and support your plight, as well as an advisory board of other entrepreneurs who can objectively opine as to the direction of your business. December 2020 | Insightssuccess.in | 41

44. of business given that the pandemic has been adversely affecting every industry. It’s hard for many of us to feel in control as the global pandemic drags on. Social Media is an inseparable part of the daily life of youth. Your thoughts about it and how do you leverage its power for the company? The internet and social media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. As an entrepreneur I can maintain social connections and support networks that otherwise wouldn't be possible and can access more information than ever before. What are your future objectives and where do you see yourself in near future? “I see myself growing and advancing in my career over the next few years. I envision performing at a higher level to meet and even exceed my performance goals. I envision performing my job at a progressively higher level with more responsibilities.” How do you lead your company and help it sustain in a competitive environment? What is that one aspect or emotion that drives you at work or keeps you motivated? I try to get the proper understanding of the market and its segments by looking for those niches that aren’t well serviced by competitors and can be profitably targeted and sold to. I try to find out what customers really want and establish a value proposition that grabs their attention. Helping others and empowering people is what motivates me the most. The idea that I can make people more beautiful by using power of makeup is what motivates me. To understand and empathize with people is crucial for me. As a business leader what is your opinion on the current landscape 42 | Insightssuccess.in | December 2020

46. The Young and Dynamic Entrepreneurs to Watch Nidhi Behl Vats Curating Inspiring Stories I surface, ears that can hear what is not being told and a heart that is filled with compassion. And who better than a mother to do this fine job of understanding inscrutable human beings and bringing out their stories. f we are open to listening, there are stories around us. All we need is an eye that sees beyond the struggle stories which are unheard even to their close peer-groups or family circles. It has to do with mental healing and advocate #donotjudgeme based on your perceptions or experiences. Under this we have featured several change makers stories, first lady in real estate, first lady using donkey milk for beauty products, mom making delicious milk-free ice-cream, drummer made his hobby as a business of healing through music, a corporate leader using sound bath for healing, Spirituality in the corporate world and 1000’s of unheard fascinating stories we have featured. I choose to respond to such challenges and judgments through my work. Therefore, I just smile away and keep my focus on my work and don’t let those criticisms or the judgement make an impact on me. Our thoughts have power let’s keep our focus on productivity and self-improvement. How do you lead your company and help it sustain in a competitive environment? A self-confessed rule-breaker who gave up her profession as a Hospital Administrator to be a home-maker and then restarted her journey as an author and finally settled down (or may be not) to being a Digital Entrepreneur, Nidhi Behl Vats loves to evolve each day. We try to be honest and helpful. Rather than looking our clients’ as money givers, we build relationship with them and give them the honest advice. Which may mean losing a deal but the trust built will stay forever and has fetched more work and reference in the long-run. What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? Through her digital storytelling platform, Story of Souls, she focuses on stories from the common people. What is that one aspect or emotion that drives you at work or keeps you motivated? Challenges are the stepping stones for me and I made them a ladder towards my success. I have been judged by the people for WFH from last 10 years as “Unprofessional”, I am a mom of two. I have my remote team of freelancers who comprises of a specially challenged girl, two home maker moms and a multi-tasking female. We all are driven with passion. Off the beat we have college interns too! Here’s her inspiring story Tell us more about Story of Souls. We have several • Keep humanity alive • Help as much as you can • We are working to bring a change in the work and have several mottos on our list to cover. This organization today is doing phenomenal in the digital world under three main heads personal branding, social media and corporate PR. Our inbox has one inspiring story each day as we open. It inspires us to keep going on and on. We started as a cause for the common man, to feature their 44 | Insightssuccess.in | December 2020

47. Our stories have reached till UN, and we have been fortunate to provide a new shining stage to many strugglers through our journey. As a business leader, what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry? I would choose to advice rather than giving my opinion: • Have patience • Work on your reputation and PR building • Help as much as you can • Be grateful that you are floating and breathing. • Use time to network. • Gather all your resources and strength and pull hard. Sun is approaching soon Social Media is an inseparable part of the daily life of youth. December 2020 | Insightssuccess.in | 45

48. AUTHORING HER DESTINY A mom to two adorable daughters, Nidhi has authored academic books and has been associated with Indian and International magazines in the past. She was awarded as WOW – Social Media In-spiere, and by 100x WomanIndex by HER STORY TIMES due to her versatility, undeterred per-sonality and being an inspiration for all the women while working from home and had successful career changes. She presented her thoughts at ALL INDIA RADIO on how a woman can WORK FROM HOME successfully. She had written for the esteemed TOI online NRI column, Amar Ujala as a content strategist. She has been a speaker at various women start-up and entrepreneurship forums. Your thoughts about it and how do you leverage its power for the company? presence. But understand how to position it. Do research while content will work for you. Do not imitate be real, innovative and honest which communicating on social media. Graphics and images play a vital role work on these three things. You will surely rise! good and honest clients to work for. Let our good work speak for us and we will be stronger than yesterday as every drop counts! We are a digital media platform; one story if done properly can go trending all across the world that’s the power of social media. It is the responsibility of the all the social media content creators to create the good and ethical content for the netizian. What are your future objectives and where do you see yourself in near future? Every business is different it is vital that you have your social media We would love to focus on expanding our reach, by having 46 | Insightssuccess.in | December 2020

50. The Young and Dynamic Entrepreneurs to Watch Praveen Purena Delivering Quality Nutritional Solutions T carry out the daily tasks. Lack of proper nutrition can lead to fatigue and other diseases. However, the food that we consume today is at times adulterated and at times lacks the nutritional components that should be present in it. To fulfil the nutritional gap, we need health supplements. he food that we eat nourishes our body, strengthens it and helps it lay in being an entrepreneur. Nutrition and fitness being his passion, he went ahead with establishing his company which aims to deliver the best and purest quality nutritional supplement. Giving shape to his ideas and starting the company during the pandemic was risky, but not enough to stop Praveen from working on his dream. just one rule of ours – “Believing in Quality as a Brand and not just quantity” Here’s more about the company and the man himself: What is that one aspect or emotion that drives you at work or keeps you motivated? Especially in case of an active lifestyle, or when we are in a profession that demands good physique we need supplements that are rich in protein. My Fuel Nutrition is one brand catering to the nutritional needs of those with an active lifestyle. The company manufactures as well as retails nutritional supplements like whey protein, pre-workout supplement, high protein peanut butter and more. What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company? Fitness always intrigued me. I started my journey as a Fitness Model and became an Influencer later prompting and endorsing so many supplement company. Finally, I thought why not start my own Supplement company. This also has been a motivation; doing things on my own and becoming a self-made man. That has been my mantra that keeps me motivated every single day. The biggest challenge was zeroing- in on the company name. I wanted it to be different and catchy at the same time and also something that would make it stand out from other brands. Our biggest USP is that we deliver the purest quality of nutritional supplement to clients. Founded by a fitness coach, influencer, actor and entrepreneur Praveen Purena, the company started its operations in 2020. For someone who wants to be his own boss and work on what interests them, Praveen knew that his calling How do you lead your company and help it sustain in a competitive environment? As a business leader, what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry? To beat the competition, we stick to 48 | Insightssuccess.in | December 2020