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Sustaining a profitable business online seems to be getting more and more difficult these days. Advertising is not as lucrative or dependable as it once was. Millions use the Internet every day, but sometimes it can feel like you’re shouting into a crowded auditorium full of cheering fans. Nobody can even hear you. There’s too many other noises!
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Sustaining a profitable business online seems to be getting more and more difficult these days. Advertising is not as lucrative or dependable as it once was. Millions use the Internet every day, but sometimes it can feel like you’re shouting into a crowded auditorium full of cheering fans. Nobody can even hear you. There’s too many other noises!
More content than you could ever read is uploaded to the Internet every day. Much of it is helpful, valuable information—but there’s also an awful lot of misinformation and poorly produced content out there that leaves potential subscribers scrambling for quality content that will actually give them the practical advice, step-by-step help, professional training, or specific answers they’re seeking.
Here’s the big question we all face as online business owners: How do we turn visitors into loyal, paying clients? That’s the whole point, right? They receive valuable products or services, we pay our bills, and everyone wins. But how can we innovatively sell to visitors and boost our revenue? How can we communicate the value of our content on the noisy world wide web? This is where monetizing your content comes in.
You probably already have content—lots of it. You simply have to put it behind a paywall, begin communicating its value to your audience, and ask them to join the growing in-crowd behind the paywall. Yep—I’m saying you should begin charging for all that expert content you’re spending so much time creating. Remember how it feels sometimes online—like nobody’s even listening? If you build up a loyal audience and faithfully provide them valuable content, they’ll see the wisdom in purchasing access to your locked content.
Recognize that readers who are desperate for quality content that will actually help them solve problems are often willing to pay for it. They want to receive access to your exclusive, extra-awesome content, particularly if you can effectively help them recognize and appreciate the extra value you’re offering. If you’ve built up your name as an authority in your niche and have an audience who relies on you for high-quality content they value—now may be the time for you to paywall plugin through investing in paywall solutions. They work!
Just ask The Wall Street Journal, who implemented a hard paywall in the mid-1990’s and now boastsnearly a million digital subscribers. In 2015, 898,102 people were paying for wordpress paywall pluginstoWSJ and subscribership numbers still continue to grow by leaps and bounds today.At $36.99 (current regular monthly fee) per user (not taking into account the percentage of users who have a yearly plan), the company must bring in at least$33,220,792each month through this content monetization platform alone. It doesn’t take many subscribers for the revenue to start piling up through simply using a good paywall service. What content do you already have that you can begin monetizing? It’s time to engage more of your audience! Investing in a good Wordpress paywall plugin may just be the boost your website needs to grow in revenue, raise the value of what you offer, andconvert your audience into paying subscribers.
