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All websites have existing traffic, most use some form of digital marketing to drive traffic and few use analytics to understand cause and effect.
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All websites have existing traffic, most use some form of digital marketing to drive traffic and few use analytics to understand cause and effect. Complete digital integration works best in digital marketing not tactical isolation. Below are three key ingredients that make the killer digital marketing combination.
Website Optimization The fact is most websites are terrible, big or small they are hard to understand difficult to navigate and even harder to purchase products from. They leave the visitor to the site feeling frustrated and pi*! Off. Every website has existing visitors or traffic, why not make it easier for these people to complete the very reason for being on your site in the first place? You probably don’t know to do this, and you don’t need to because that’s work for digital marketing services Perth.
Most visitors to your site will land on the homepage. You have about 3 seconds or less to convince these visitors they are in the right place. One of the mistakes that many companies make, according to a marketing company Perth, is making the wrong choice of banners. Rolling banners suck and do nothing for conversion, having a static banner with a clear and compelling message will work wonders.
Website optimization should be the starting point for every website. Don’t try and push all your products, services and information in one go, the result is a sensory overload and will have people leaving the site in their droves. It costs money to make money. Enlist the help of digital marketing services Perth to make your site easy to understand, easy to navigate with simple language your customers use. Offer a clear and compelling reason for them to stick around. Digital marketing experts understand online marketing language better than you because they dedicate all their time to this. For example you probably don’t know how important the term Bounce rate is.
Bounce rate is the amount of people that visit one page on your website and then leave. You can reduce bounce rate by as much as 75% by reducing the sensory overload and by if creating one simple and compelling reason for them to stay, typically your unique selling point or (USP). Website conversion rate on most sites is between 1 and 2 percent, so that means for every 400 visits to your site you might get 8 conversions or sales. If you increase the conversion rate by just 0.5% you would have an extra two customers. Web marketing company perth is the main ingredient for digital success according to a reputable marketing company Perth. But is not complete without the other two ingredients which are driving traffic and analyzing results. These 3 are co-dependent and once you succeed in one it becomes easier to succeed in the others.
