MultiversityMex Lake Chapala Campus

1. MultiversityMexLake Chapala Campus

2. We do not see things as they are. We see things as we are. THE TALMUD

7. LESSONS LEARNED Emphasis on Self-sufficiency “Listen” to Nature (local flora & fauna) Avoid dependency on subsidies (private or public) Embrace third-party inspections Accept eco-friendly technology More Transformational vs Transactional Learning Follow your heart but consult with your head

8. WHAT IS ORGANIC? An organic food is grown or raised without synthetic fertilizers, pesticides, herbicides, fungicides, sewage sludge, antibiotics, hormones, bioengineering and ionizing radiation (www.ifoam.org)

9. Why Choose Organic? Reasons to choose organic diet lifestyle: Being healthy Taste better Can keep longer Better nutrition Environmental Friendly Other?

10. 2010 International Conference on Organic Agriculture

11. Key results 35 million hectares (87 million acres) of agricultural land are managed organically by almost 1.4 million producers (2008 Data) My Notes: Organic Land roughly 5% of Total Agricultural Land in the World 1 hectare = 10,000 m2 = 2.47 Acres

12. Key results The regions with the largest areas of organically managed agricultural land are: Oceania (12.1 million hectares), Europe (8.2 million hectares) Latin America (8.1 million hectares). The 10 countries with the most organic agricultural land are: Australia, Argentina, USA, China, Brazil, Spain, India, Italy, Uruguay and Germany.

13. Key results The highest shares of organically managed agricultural land are: The Falkland Islands (36.9 percent) Liechtenstein (29.8 percent) Austria (17.4 percent) Switzerland (11.1 percent) Samoa (11.0 percent) Sweden (10.8 percent)

14. Key results The countries with the highest numbers of organic producers are: India (340,000 producers), Uganda (180,000) and Mexico (130,000)

15. Key results About one-third of the world’s organically managed agricultural land – 12 million hectares – is located in developing countries. Most of this land is in Latin America, with Asia and Africa in second and third place.

16. Key results The 10 developing countries with the largest area under organic agricultural management are: Argentina, China, Brazil, India, Uruguay, Mexico, Ukraine, Uganda, Tunisia and Peru

17. Distribution of Organic Shares of the TOTAL Agricultural Areas

18. Demand for Organics Global Market Revenue (2008) = 51 bn USD Global Revenues by Region (2008) Europe (51%) North America (46%) Others (3%)

19. Basic Organic Product Categories: Fruits & Vegetables Dairy Meats Beverages Cosmetics Sustainable Values: Fair Trade & Ethical Sourcing Carbon Neutral Local Sourcing Promoting Biodiversity Ecological Packaging Energy Usage

20. Why Organic Farming? Sustainable & Diverse (Farm Resilience) Conserves Resources Contributes to Food Security & Safety Provides access to new markets & value added products; farmers get higher incomes Reduces greenhouse gas emissions & is adaptive to climate change Raises self confidence and mobilizes new partnerships

21. Organic Farming in Mexico 54 ethnic groups still practice ancient agricultural methods aligned with sustainability principles (Self Consumption) From 2000 to 2010, continuous expansion 308,000 Hectares of organic agricultural land (1.4% of total Agricultual land) 150,000 organic producers: 98% Social sector Coops/Microproducers 2% Private sector / Large producers Leader in Organic/Biodynamic COFFEE Other organics: Cacao, Fresh vegetables, bananas, lemons, avocados, honey and vanilla

22. Organic Farming in Mexico 95% of organic production is exported mainly to USA, Europe and Japan. 5% of organic production is consumed locally Opportunity to increase local consumption will be driven by international visitors in Tourist resorts, hotels, restaurants and multicultural communities living in Mexico: Lake Chapala, San Miguel de Allende, Los Cabos, etc…

23. Organic Farming in Mexico Organic Products Law passed in 2006 Walmart´s influence on Mexico´s Organic Market: Largest private employer Controls +30% of all supermarket food sales and +6% of all retail sales. May push Mexican farmers to produce more organics to supply the US market. May cause a spill-over effect creating demand for organics in Mexico´s urban areas: Mexico City, GDL, MTY, others… Buy local produce

24. Organic Farming in Jalisco 13,200 Hectares (4.3% of Mexico´s total) 3,173 organic producers (2% of total) 4th state in organic production after Guanajuato, Mexico State and Baja Calif. Main areas: Zapotlan El Grande (Cd. Guzman), San Gabriel, Tepatitlan, Zapopan, Yahualica, Cihuatlan. Main products: vegetables, coffee, sesame seeds, mushrooms, corn, bananas, berries, aromatic & medicinal herbs and agave. Organic Tequila from Destileria La Quemada

25. Organic Farming at Lake Chapala Main areas: Jocotepec, Tuxcueca, Ixtlahuacan, Poncitlan, La Barca, Tizapan 9,482 water concessions of which 91% are for Agriculture. (CONAGUA data 2010) Main activities around Lake Chapala: Agriculture, commerce, industry, tourism, fishing and livestock. Strong presence of Driscoll´s at Jocotepec

26. Organic Farming + Sustainability = MultiversityMex Sustainability = people+ vision+ values+ health+ inclusiveness+ conection+ services+ education+ transcendence+ peace+ joy+ abundance+….. This Lakeside Proposal linked to Co-housing, Sustainable Communities, Longevity, Blue-Zone Vitality projects, 2nd Renaissance people

28. MultiversityMex (Lake Chapala Campus)

29. Earthship Concept Earthship 1 = Rancho La Salud Club (Greenhouse+Organic Farmland + Lakefront) Earthship 2 = Rancho La Salud Village (Hotel Boutique+Spa+20 Villas+Organic gardening+ Conference Center+ Coop Organic Market) Earthship 3 = Rancho Miramonte Village (+50 Villas+ Common Farmland + ??)

30. 10-yr Business Plan Timeline

31. Greenhouse view

32. Organic Farming Strategy Present: 1.2 Acres Greenhouse Organic Certification by BCS Oko Cow+sheep+horse Manure for Bio-fertilization Solar power drip irrigation Driscoll´s Organic Berries Contract Organic controls for pests and diseases Moringa Tree project

33. Organic Farming Strategy Future: Worm Composting Aquaponics (hydroponics+aquaculture) Organic Food Processing Organic Seeds Research & Conference Center Volunteering exchanges Other

34. Cucumber Seedlings

35. Caring for baby plants

36. Ready to blossom

37. Green Construction Strategy Earthship-living design elements: Water harvesting Electricity (solar , wind , grid ) Sewage contained for treatment Heating & Cooling (Sun + Earth) Materials for building (Natural / Recycled) Food Production (Grow inside and outside) Aging-in-place: Senior friendly

38. Green Construction Strategy Present: Architectural Design Team Earthship 1: (3.7 Acres) 1.2 Acres Operational Greenhouse 1 villa Earthship 2: (3.6 Acres) 1 house (Spa-to-be) Complete JOCO county approvals for Hotel Boutique + SPA + 1 Commercial lot + 21 Lots Earthship 3: (6 Acres) Rustic Lot

39. Green Construction Strategy Future: Project Development via EQUITY and/or DEBT Finding the right construction company Finding the right people: co-owners, crew and passengers

40. Ways to Participate

41. Potential Projects To awaken or one´s green entrepreneurial spirit and gain ownership at ANY level of being, doing or having. Tentative list of project AREAS: Construction Services Farming Education Other…..

42. CREW MEMBERS

43. PASSENGER MEMBERS

44. OWNER MEMBER

45. THANK YOU !! JAIME NAVARRO / SARA VILLALOBOS rancholasalud@gmail.com www.rancholasalud.com.mx