1 / 8

The Impact of Website Redesign on SEO: What You Need to Know

A website redesign can have both positive and negative impacts on the SEO performance of a website. Changes to website structure, navigation, and content can potentially affect the way search engines crawl and index the website, leading to changes in its rankings and organic traffic. As a result, businesses must approach website redesigns with SEO in mind to minimize negative impacts and maintain or improve their SEO performance.

Jordan33
Download Presentation

The Impact of Website Redesign on SEO: What You Need to Know

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ESC IT THE IMPACT OF WEBSITE REDESIGN ON SEO: WHAT YOU NEED TO KNOW As websites become outdated and consumer needs evolve, businesses redesigning their websites to keep up with these changes. However, many businesses may hesitate to do so out of fear that it will negatively impact their SEO performance. While website redesigns can have both positive and negative impacts on SEO, it is essential to understand how to approach a redesign with SEO in mind. must consider www.escit.co.uk

  2. THE IMPACT OF WEBSITE REDESIGN ON SEO Website redesigns can have both positive impacts on SEO. The positive impacts include website structure navigation, a design, and increased website speed and performance. These changes can lead to increased user engagement satisfaction, which can, in turn, boost a website's ranking on search engine results pages. On the other hand, website redesigns can have negative impacts on SEO, such as broken links and missing changes in URLs structure, and loss of content and metadata. These changes can result in a drop in rankings and traffic, making it essential to prepare for a redesign with SEO in mind. and negative improved pages, site and and mobile-friendly and

  3. PREPARING FOR A WEBSITE REDESIGN To minimize negative impacts on SEO, it is crucial to prepare for a website redesign thoroughly. This includes performing an SEO audit to identify high-performing and low-performing pages, evaluating metadata, and analyzing backlinks and referrals. This information can help inform the redesign plan, which should prioritize maintaining URLs and site structure, creating a 301 redirect plan, and maintaining content and metadata. keywords and

  4. BEST PRACTICES FOR WEBSITE REDESIGN AND SEO Collaboration between designers and SEO experts is critical for a successful redesign that maintains or performance. Testing and monitoring during and after the redesign are also crucial to catch any issues that may arise. It is also essential to maintain SEO strategies and updates, such as regularly updating content and metadata, ensuring website speed and performance, and keeping up with changes in search engine algorithms. improves SEO

  5. Case Studies and Examples Several successful website redesigns have had positive impacts on SEO. For example, HubSpot redesigned its website in 2018, resulting in a 15% increase in organic traffic and a 25% increase in leads. On the other hand, website redesigns with negative SEO impacts include Mozilla, which experienced a 75% drop in organic traffic after a redesign in 2014. By examining these examples, businesses can learn from past mistakes and successes to inform their own redesign plans. CASE STUDIES AND EXAMPLES

  6. In conclusion, website redesigns can have both negative impacts on SEO. However, with proper preparation planning, businesses can minimize negative impacts improve SEO performance. By working with SEO experts, testing and monitoring during and after the redesign, and maintaining SEO strategies and businesses can successful redesign that improves their online presence and SEO performance. positive and and and even updates, achieve a

  7. Contact us EMAIL US jordanevans.marketing@gmail.com Blagdon, Bristol BS40 7TA, United Kingdom VISIT US WEBSITE www.escit.co.uk

  8. THANK YOU F O R Y O U R A T T E N T I O N

More Related