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Optimise your Content for Search Intent and Get Better Rankings

Check out this extensive guide on search intent, what it is and why it is crucial for your SEO strategy, if you want to rank higher on Google.

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Optimise your Content for Search Intent and Get Better Rankings

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  1. Optimise your Content for Search Intent and Get Better Rankings www.justwords.in #YourDigitalMarketingPartner

  2. Introduction • To rank on Google’s first page, you need to invest in a good SEO campaign. • It will help your website/content rank for the relevant keywords. • Let’s understand more about intent search. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  3. What is Search Intent? • ‘Search Intent’ comprises of two words, Search & Intent. • The phrase “Search Intent” means ‘the Purpose of finding.’ • It is what drives a user to type in a query on search engines. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  4. Why Does Search Intent Matter For SEO? It helps search engines understand – • What is the user thinking or looking for. • How the results can address the pain point. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  5. How Does SEO Help? • The content satisfies the need of the target audience. • It helps bring in relevant traffic and enables more sales. • Establish brand authority. • Increase awareness about the brand. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  6. Types of Search Intent • Informational Search Intent • Navigational Search Intent • Transactional Search Intent • Commercial Search Intent Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  7. How to Optimise For Search Intent and Get Higher Rankings • Understand which stage of the buyer journey you are targeting. • Try to figure out the passive queries along with active queries • Think how people are searching • Use tools to help you find better keywords • Make sure to optimise the content Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  8. Conclusion • At Justwords, we specialise in helping businesses with SEO best practices. • Our SEO is driven by content that is crafted with research on user intent. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings

  9. THANK YOU WE APPRECIATE YOUR TIME AND ARE GLAD WE COULD BE OF HELP - TEAM JUSTWORDS Want to read more? CLICK HERE to discover our blogs explaining best practices for SEO, Content Marketing, Social Media and Digital Marketing Visit our website sales@justwords.in query@justwords.in (+91)-987-137-0096 (+91)-124-419-2620 1039, 10th Floor, Tower B3, Spaze I-tech Park, Sohna Road, Sec -49, Gurgaon, India - 122018

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