1 / 10

Using Wordpress As A CMS For Creating Corporate Microsites

Why using WordPress as your CMS for designing your next corporate campaigns is the right choice, and how you can utilize microsites to their advantage.

K2BSolutions
Download Presentation

Using Wordpress As A CMS For Creating Corporate Microsites

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Using WordPressas a CMS for creating Corporate Microsites - By K2B Solutions

  2. Why using WordPress as your CMS for designing your next corporate campaigns is the right choice, and how you can utilize microsites to their advantage? Well, you may consider social media websites and other relevant methods as a solid platform to do that, however; ultimately you will need to lead your prospects, somewhere. Where would that be? To your Website of-course! So, no matter how effective your presentations on these social media websites are, you also need an engaging and attractive website to complement your projections. Corporate websites are usually uninspiring and boring, which means that they are missing out on a lot of possible client prospects. So, to cope with that you can opt towards the “Microsite” solution.

  3. Microsite – What’s It? The microsite is a set of pages that’s designed to support corporate websitesby adding separate assets to the existing ones. These microsites can have their URLs with links (sub-domain) to the current domain or get unique one altogether.Example: • Sub Domain – microsite.domain.com • Unique Domain – microsite.com

  4. The target of creating a microsite is to offer visitors a separate browsing experience from that of the main site; usually for promotional purposes such as for product launches, event announcements, etc. This gives visitors an opportunity to experience a dedicated prospective of services being rendered without any other functional distractions. • To do this most people prefer using WordPress as their CMS, as it offers great flexibility via the numerous open sourced contents available on the web; giving you a completely unique design. Also, in comparison with other popular alternatives this is a very cost effective tool that grants you a number of rich features, which makes it possible for quick and precise web designing and deployment.

  5. How effective are these WordpressMicrosites? While there may be numerous possibilities for using microsites, it is most common for corporates to take advantage of it, as it allows them to explore the untapped areas of their marketing strategies. Check out the following list to understand the various ways of using the microsoites. • Launch of New Products • Campaigns for Direct Marketing • Pay Per Clicks • Contests & Competitions • Market Researches • Recruitments & Employee Outreaches • Event / Conference Promotions • Other Seasonal Promotions

  6. Advantages of using the Microsites • As you now understand the primary focus of microsites, the advantages of using one seems pretty clear; they help you focus your targets better considering different personas and demographics based on your services or products. Also, the marketers can better funnel visitors towards a particular service, rather than letting them be bothered by other irrelevant clusters. • Apart from these aspects and the uniquely customizable features they offer, a microsite can also be equipped with its own set of navigation tools. These navigation tools can by themselves work as your microsite’s unique feature if need be, and provide visitors a focus in the direction you would want them to have.

  7. This ultimately allows the marketers to establish the brand better, and provide a venue for generating leads. As publishing different events or campaigns is done without making alterations to the main website; this allows you to even experiment with new things. • Let’s face it, the main reason for us to go through all this, is to create a focus on the Call-to-Action which would dynamically your revenue/clientele, community, etc.

  8. Conclusion Focusing on all these facts it must be clear that creating a Microsite is the ideal choice for all type of promotions, and using the WordPress to do that is the perfect combination. We provide you with exactly that - a professional corporate microsite customized for your business. The designs entirely based on your requirements, with emphasizes to the following:

  9. Flexibility/Reliability • Rich Features • Customization to the Content • Rapid Deployment • Social Media Integration • Inexpensive Maintenance These rare combinations make using WordPress for their microsites a pleasure, for all businesses.

  10. Author Bio

More Related