Digital marketing trends for the year 2017

1. Trends that will Lead Digital Marketing in 2017 In an era where more and more people are readily shifting from analogue to digital ways, digital marketing is like a forest fire that probably cannot be stopped. The digital way of marketing is growing at a rapid pace with no geographical border restrictions. Sooner or later it will take over the traditional marketing methods and with increasing number of PR companies offering digital marketing services, today every business has a chance to flourish in the online world. Keeping up with the rapidly changing digital trends is a challenging job to do, but the benefits of adopting these trends are completely worth it. Sooner you go on the adoption process, better are the chances of attracting the target audience and staying ahead of your competitors. Some of the trends that will dominate the online marketing world this year and needs to keep on a tab for formulating an effective marketing strategy are as follows:- Augmented Reality The craze for the famous 2016 game Pokémon Go might have faded down in the gaming world but it gave marketers an all new way of interacting with the customers. The huge success of the game has shown that the consumers are ready for the augmented reality (a technology that blends the digital and physical worlds) experiences.

2. Live –Video Streaming Nowadays, most of the social media platforms like Twitter (via Periscope), Facebook, YouTube, and Instagram have come up with live video offerings; these videos are loved a lot by its users. And, has made the marketers understand that the in- the- moment visuals will result in a greater impact in the saturated world of content. Excellent Content Quality With a rise in the number of companies adopting digital marketing services, the digital world is getting more and more crowded day by day. It’s of no use in being part of the crowd only those who stand out in the crowd are benefiting the most. And to stand out in this crowded digital world, one needs to have a high quality of interactive content that reader can connect with. Native Advertising This surely is one of the oldest trends of e-marketing but will gain more prominence this year. As consumers continue to condemn most of the conventional advertising with ad-blockers and a diminishing trend of banner advertising will see a rise in native advertising. Without disturbing the users it appears on a platform matching its form and function as if it was part of it only. Conversational Experience The messaging and social networking apps like Whatsapp, Facebook, Snapchat and Wechat are gaining extreme popularity among the masses of the world. While being active on the chat platform, users can engage with the brands in their feeds and buy their products with the help of retailer’s chatbots.