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Sumikko Gurashi - Biography

Sumikko Gurashi: Adorable San-X characters with unique insecurities and heartwarming friendship. Embracing individuality and warmth in every adventure. Popular worldwide!<br>

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Sumikko Gurashi - Biography

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  1. WELCOME TO SHOP.SAN-X.CO.JP

  2. SHOP.SAN-X.CO.JP PRESENTS SumikkoGurashi - Biography

  3. SumikkoGurashi- Introduction • SumikkoGurashi (すみっコぐらし) is a set of fictional characters produced by the Japanese company San-X. The name roughly translates to "life in the corner". • The main Sumikko characters are Shirokuma, a polar bear who dislikes the cold, and Penguin. who is unsure of being a penguin, Tonkatsu, a piece of leftover pork cutlet, Neko, a timid and anxious cat, and Tokage, a dinosaur who pretends to be a lizard. • Minor Minniko characters include Furoshiki, a polka dot furoshiki cloth, Zassou, a weed with a positive attitude, and Tapioca, multi-colored leftover tapioca pearls.

  4. SumikkoGurashi- Introduction • The characters were created by Yuri Yokomizo, a graphic designer working for San-X, and the first products were released in 2012. • Their main inspiration was the feeling of comfort when one is near a corner, and they were based on Yokomizo's notebook doodles when she was a student. • A wealth of merchandise, such as stationery, plush toys, and clothing, is sold. Books, mobile apps, and video games based on the franchise have also been produced. Two animated films with SumikkoGurashi were released in 2019 and 2021.

  5. SumikkoGurashi- Know More About This Character • Targeting Japanese people with an affinity for "corners", such as the corner seat of a café or the corner of a room, the characters are anthropomorphized animals and food items. • The characters are split into "Sumikko", the main characters, and "Minikko", the smaller side characters. The main characters have common traits: they have a slightly negative personality, they are castaways in everyday life, and they feel most relaxed when they are near a corner. • In contrast, some of the Minikko characters have a more positive outlook, like Zassou, the weed with big dreams.

  6. SumikkoGurashi- Know More About This Character • Yuri Yokomizo was a new designer when she developed the SumikkoGurashi characters in her first year of joining San-X. • Before getting hired at San-X, Yokomizo studied graphic design at Tama Art University where Hikaru Suemasa, creator of the San-X character Tarepanda, was one of her professors. • Yokomizo based the SumikkoGurashi characters on doodles she made in the corners of her notebooks as a student. They were first conceived as a series of cute animal characters, and early concept art included a sheep and a giraffe.

  7. SumikkoGurashi- Know More About This Character • Yokomizo said in 2015 that characters like Tonkatsu and Tapioca were inspired by a feeling of pity for that which is left over. • In 2019 Yokomizo said that some parts of the books are based on her own experiences, like a scene where the characters are afraid of answering the phone. • In 2019, The Japan Times described SumikkoGurashi as being part of a trend which first began with the release of the San-X character Rilakkuma in 2003, where characters have more negative personality traits compared to earlier kawaii (cute) characters which were more cheerful or bland.

  8. SumikkoGurashi- Know More About This Character • For the seventh anniversary in 2019 an anime film was released, called SumikkoGurashi The Movie - The Pop-up Book and the Secret Child (映画すみっコぐらし とびだす絵本とひみつのコ, EigaSumikkoGurashi: TobidasuEhon to Himitsu no Ko). The film was produced by the studio Fanworks who previously made the Aggretsuko series. • It was directed by Mankyū, with the script written by Takashi Sumita and Kaori Hino was art director. It opened in 114 theaters in Japan in November, and ranked #3 on opening weekend and rose to #2 the week after. • It grossed a total of 1.45 billion yen in 2019 and won Best Animation of the Year at the Japanese Movie Critics Awards.

  9. SumikkoGurashi- Know More About This Character • In 2021, a second movie was released, SumikkoGurashi The Movie: A Magical Child of the Blue Moonlit Night (映画 すみっコぐらし 青い月夜のまほうのコ, EigaSumikkoGurashi: Aoi Tsukiyo no Mahou no Ko).[37] It was directed by Takahiro Omori with a screenplay by Reiko Yoshida. • Like the first movie, it was produced by Fanworks with art directing by Kaori Hino. • Much of the work on the movie was done remotely, using screen sharing. It opened in 184 theaters and was #2 at the weekend box office, going up to #1 the week after. As of January 2022 the total box office was over 1 billion yen

  10. SumikkoGurashi- Some Characters • Shirokuma (しろくま shirokuma) is a shy polar bear who ran away from arctic circle. It is sensitive to the cold, and feels most at home while drinking hot tea in the corner. It likes to draw and to bathe in hot springs, and has an easygoing personality. Furoshiki, the pink cloth with cream yellow polka dots, is its most prized possession. • Penguin? (ぺんぎん？ pengin?) resembles a green penguin, but is unsure if it really is one. It likes eating cucumbers and has vague memories of having a plate on its head (both of which strongly imply that it is a kappa). Since it uses sneaky ways to take the corner for itself, the Arm often picks it up and away. It likes to read and listen to music.

  11. SumikkoGurashi- Some Characters • Tonkatsu (とんかつ tonkatsu) is an edge slice from a fried pork cutlet. It is composed of 1% meat and 99% fat, so it was left behind on its plate after the meal finished. It often puts condiments like sauce, salt, and mustard on itself to assert that it is still edible. Despite being food, it can eat from its mouth, which makes up its 1% portion of meat. Since it is covered with batter, it refries itself instead of bathing. • Neko (ねこ neko) is a timid and socially anxious calico cat. It is self-conscious about its rotundity. It often gives the corner away to other Sumikko because of its personality. It feels safe when snugly covered, like in a pouch or under an empty cat food can. It often files its nails on the walls of the corner. It has a wallet and acts as the treasurer of the group. Its favorite foods are rice balls, cat grass, canned cat food, and fish.

  12. SumikkoGurashi – Products available at SAN-X • Buy SumikkoGurashi Sunglasses Purple • https://shop.san-x.co.jp/product/detail/SMG5666 • SumikkoGurashi Sunglasses Pink • https://shop.san-x.co.jp/product/detail/SMG5664 • SumikkoGurashi Mobile Battery • https://shop.san-x.co.jp/product/detail/SMGK162 • SumikkoGurashi Bear Cafe Tenori Plush Shirokuma • https://shop.san-x.co.jp/product/detail/RLK9430

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