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Leverage Sentiment Analysis

A business can leverage sentiment analysis for business growth, even in the face of market disruptions like those caused by the covid19 pandemic, to keep in tune with customer and employee sentiments. Sentiment analysis is, after all, about generating insights from the emotions that people express, in this case, online via social media, reviews, blogs, user-generated videos, et all, to remain relevant in a competitive marketplace.<br><br>

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Leverage Sentiment Analysis

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  1. 5 Smart Ways A Business Can Leverage Sentiment Analysis in 2022

  2. Overview A business can leverage sentiment analysis for business growth, even in the face of market disruptions like those caused by the covid19 pandemic, to keep in tune with customer and employee sentiments. Sentiment analysis is, after all, about generating insights from the emotions that people express, in this case, online via social media, reviews, blogs, user-generated videos, et all, to remain relevant in a competitive marketplace. So let’s look at some very interesting ways in which a business can leverage AI-enabled sentiment analysis to gain intelligent market insights.

  3. 1. Social Media Sentiment Analysis Regular social media analytics give you all the numerical data you need - the number of likes, the number of shares, total number of impressions, mentions, and other statistics. However, these metrics do not actually reveal the reason behind the numbers. They give you no understanding as to why someone shared your post, or why a particular hashtag is trending unless you manually go through hundreds of posts and read them. AI-based social media sentiment analysis offers you in-depth social intelligence that includes both quantitative and qualitative insights. You can keep a tab on what’s trending, predict upcoming market trends based on online chatter, and fashion a more engaging online presence.

  4. 2. Customer Sentiment Analysis Most companies ask customers for reviews and ratings, either in the form of net promoter scores (NPS), star ratings, or remarks on websites like Google Reviews or TrustPilot. Star ratings are infamous for being unreliable, while NPS scores only tell you how likely a person is to promote you. Open-ended questions in surveys help with this. But the challenge with this data is that, most often than not, the emotion mining tool doesn't usually have the capability to capture the essence of the feelings expressed in it. This is because open-ended questions do not come with pre-determined answers.

  5. 3. Video Content Analysis YouTube holds the distinction of being the go-to channel for most people for anything - from learning music to recipes, to repair and maintenance directions. It's not surprising then, that companies are investing in YouTube adverts and learning how to ensure high click-through rates. Social media platforms like TikTok, Douyin, Facebook, and Instagram Live too, have seen a surge in user-generated and marketing videos. Additionally, in a bid to capitalize on untapped markets on a global scale, companies are assertively turning to videos for their e-commerce marketing campaigns as well. These videos hold invaluable data that can be harnessed for customer insights.

  6. 4. Monitoring and Nurturing Employee Experience Unlike some companies that inflate Glassdoor reviews to sway market opinion in their favor, you can leverage sentiment analysis to genuinely build a nurturing and uplifting work environment. This is ultimately the most reliable way to increase productivity and profitability and ensure business longevity. The way to move forward is to ensure that employees don’t feel neglected, have a support structure for feedback and grievances, and receive adequate opportunities to upskill. With more companies offering remote working as an option, not only due to the pandemic but also as they come to realize the financial perks of virtual offices, there is so much that can be done to encourage virtual employee engagement.

  7. 5. AI-powered Brand Reputation Management Last but not least, a smart way to leverage sentiment analysis is to monitor and manage your brand reputation proactively and effectively with AI. A sentiment analysis platform can help you gather data from a variety of sources and use intelligent machine learning tasks such as natural language processing, optical character recognition (OCR), semantic clustering, and the like, to give you brand intelligence. In an era where businesses are plagued with fake products, illegal use of brand logos, and copyright infringements, sentiment analysis of publicly available data like online news, reviews, and social media chatter can intimate you of people’s perceptions about your brand. An intelligent platform will alert you of spikes in your mentions based on your settings - whether they are for a particular keyword, type of sentiment, or about competing brands.

  8. Thank you! Understand your data, customers, & employees with 12X the speed and accuracy. Visit: www.repustate.com to learn more

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