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Case study - Zinrelo and PowerReviews help Jelly Belly increases customer reviews by 1.56X and repeat purchase revenue b

To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelou2019s platform and its integration with PowerReviews.

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Case study - Zinrelo and PowerReviews help Jelly Belly increases customer reviews by 1.56X and repeat purchase revenue b

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  1. Case study - Zinrelo and PowerReviews help Jelly Belly increases customer reviews by 1.56X and repeat purchase revenue by 1.69X About Jelly Belly Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!

  2. Objectives and Challenges •Increase customer reviews and engagement •Improve customer retention and repeat purchase revenues The Solution: A Rewards Program To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through Zinrelo’s platform and its integration with PowerReviews. •PowerReviews maximized the volume and quality of reviews Jelly Belly could collect. •The Zinrelo platform ensured a holistic customer engagement for Jelly Belly.

  3. “The PowerReviews-Zinrelo integration took five minutes. It’s by far the easiest integration I can remember doing.” Bryan Pergakis Digital Marketing Manager at Jelly Belly

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