MGT335 Presentation Skills for Managers

1. MGT335 Presentation Skills for Managers Module 5 Designing a High-Impact Presentation

2. Outline Introduction Designing for audience Designing for image Designing for objective

3. Designing a High-Impact Presentation Why am I designing this presentation?

4. Designing a High-Impact Presentation Is it for the audience?

5. Designing a High-Impact Presentation Is it for your image?

6. Designing a High-Impact Presentation Is it the objective of the presentation?

7. Designing a High-Impact Presentation The choice of medium to use to deliver the message The choice of color The style of design and imagery The amount of text on slides The way to organize the information • Audience, image and objective • Affect every aspect of presentation

8. Designing for Audience - Scenario You are to presentation to the Vice President and the staff of Marketing Department to persuade them to add a new promotion for summertime sales of a new product in your region only. Challenges: You are dealing with the marketing team who know the tricks to persuasion. WHAT WOULD YOU DO?

9. Designing for Audience- Scenario What color would you use?

10. Designing for Audience- Scenario What color would you use?

11. Designing for Audience - Scenario Color psychology

12. Designing for Audience - Scenario Analogous Complementary Monochromatic Tetradic Split Complementary Triadic http://www.ispringsolutions.com/blog/choosing-the-best-color-schemes-for-the-presentation/

13. Designing for Audience- Scenario Creative? Serious? How about the style of the presentation?

14. Designing for Audience- Scenario Do you know those in the marketing department? YES? NO? Be professional Concise Build rapport Collaborate Sell the idea • Add a bit of humor • Add a bit of lightheartedness • Present as a team • Create a sense of belonging & loyalty, etc.

15. Designing for Audience- Scenario • The design of the presentation • Is clip art appropriate? • Does your company have stock imagery you can use? • Does the company apply standard font (size and type) • Any specific icons?

16. Designing for Audience- Scenario • Content • What is the benefitfor marketing? • Will this move into other marketing effortsin your area? • How will this affect your current marketing budget? • Are you asking to reallocateor are you asking for new funding? • What will marketing have to do to supportyou? • How much of their resourceswill they need to allocate – personnel, collateral, costs etc?

17. Designing for Audience- Scenario Keep extra slides hidden for additional information Follow 5x5, 7x7 or 8x8 rule (brief and concise) Keep sentence structure parallel (Start each either a noun) Add graphics where necessary If it is a 30 minutes presentation, try to keep it between 15 - 20 minutes to give room for Q&A Keep the information on the top level but keep detailed information in case someone asks

18. Designing for Image • It is important to reflect in presentation the type of company or the department you represent • Example: • You are the main account representative for a marketing firm • You are doing a pitch for one of your best customers, to sell a marketing idea • Companies’ (client) expectations are high. They expect creativity and innovation

19. Designing for Image • It is important to reflect in presentation the type of company or the department you represent • Example: • They look at everything you do, because if your image does not appeal to them, then how can you make their image appealing? • They are looking to you as the experts in creating identity and a unique image. • You are supposed telling them briefly what you will do for them.

20. Designing for Image How can you convinceyour client of your company’s reputation/brand/image?

21. Designing for Image How can you convinceyour client of your company’s reputation/brand/image?

22. Designing for Image How can you convinceyour client of your company’s reputation/brand/image?

23. Designing for Image How can you convinceyour client of your company’s reputation/brand/image?

24. Designing for Image How can you convinceyour client of your company’s reputation/brand/image?

25. Designing for Objective What is the objective of your presentation? Is it to persuade? Is it to train? Is it to entertain?

26. Designing for Objective - Scenario You are director of HR and you are creating a recruiting presentation. The objective of this presentation is to persuadeyour invited guests to come work for you. You are trying to tell this audience that you are differentfrom everyone else What will be your selling points?

27. Designing for Objective - Scenario You are director of HR and you are creating a recruiting presentation. The objective of this presentation is to persuadeyour invited guests to come work for you. You are trying to tell this audience that you are differentfrom everyone else What will be your selling points?

28. Designing for Objective - Scenario Organization reputation/image Benefit Values/beliefs Color Logo

29. Q & A