How do you measure SEO

1. How do you measure SEO? Organic Traffic Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization. Keyword rankings Keyword rankings in SEO services in UK refer to your page's specific spot on the search results pages for a particular search query. When people enter search terms into Google that relate to your page's subject matter, whichever spot your URL is shown in is your keyword ranking. SERP Visibility Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. Click-Through Rate A good click-through rate should be between 2-5%, depending on the industry you're in. For more industry-specific metrics, we'd suggest checking out our report. Bounce rate Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Website Authority Over Time Website authority, also known as domain authority (DA), is a ranking metric used to predict how well a website will rank on search engines. It was created by Moz where websites are assigned a score from 1 to 100 that shows the relevance of the website in its industry or with respect to a specific topic.