MEDIA AND INFORMATION LITERACY Quarter 1 – Module

1. MEDIA AND INFORMATION LITERACY Quarter 1 – Module 1: Introduction to Media and Information Literacy

2. pretest • 1. Bias in media is: • A. Rare • C. Beneficial to everyone • B. Impossible to spot • D. Unavoidable

3. 2. You should be skeptical of media because: • A. It doesn’t make sense • B. It can have hidden agendas • C. It doesn’t reach many people • D. It is full of lies

4. 3. Decoding media is most similar to: • A. Writing a book • B. Performing an experiment • C. Solving a mystery • D. Cooking a meal

5. 4. Which of the following is an example of product placement? • A. A TV character using a popular cell phone brand. • B. The President giving a speech on the economy. • C. Eating a specific brand of popcorn at the movies. D. Watching a movie on the latest table.

6. 5. Most media images are: • A. Boring • C. Hidden • B. Shocking • D. Edited

7. 6. It is directed and purposeful exchange of information and messages between people or groups of people by speaking, writing, gestures, and signs • A. Messages • B. Communication • C. Information • D. Mass Communication

8. 7. Refers to the communication between two persons, whether they are verbal or non-verbal. A. Mass communication B. Personal Communication C. Interpersonal Communication D. Organization communication

9. 8. The word “literacy” in Media Literacy refers to: A. Improving my vocabulary B. Figuring out meaning and messages C. Reading about technology D. Learning how to read more quickly

10. 9. It is the ability to access, analyze, response to a range of media. • A. Media Literacy • B. Technology Literacy • C. Information Literacy • D. Computer Literacy

11. 10. It refers to the ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats. • A. Media Literacy • B. Technology Literacy • C. Information Literacy • D. Computer Literacy

12. C. Answer the following question. 1. Based on your experience, what characterizes a responsible user and competent producer of media and information?

13. Without consulting other sources of information, ask yourself what the following words means to you: • Communication • Media • Information • Technology • Literacy

14. What is communication? • A process by which information is exchanged between individuals through a common system, signs, or behavior (Merriam Webster dictionary). It the process by which messages or information is sent from one place or person to another, or the message itself. (Cambridge.org Dictionary)

15. The Two (2) Basic Types of Communication • 1. Verbal – it can be oral and written communication. • 2. Non-verbal – are signs, symbols, colors, gestures, body language, facial expression

16. Receiver Source Encoding Message (7) Major Elements of Communication Process Feedback Channel Decoding

17. Seven (7) Major Elements of Communication Process • Element Descriptions • 1. Source - The source is the person (or thing) attempting to share information

18. 2. Message - It is simply the information you want to communicate.

19. 3. Encoding • - It is the process of assembling the message into a representative design with the objective of ensuring that the receiver can comprehend it.

20. 4. Channel • - An encoded message is conveyed by the source through a channel. • channel categories, verbal, non-verbal, or non-personal, etc.

21. For example • phone calls, text messages, emails, video, radio, and social media

22. 5. Decoding • This is where listening, and reading directions carefully, makes its claim to fame.

23. 6. Receiver

24. A good communicator takes the receivers preconceptions, and frames of reference into consideration; how they will react, where common ground is shared, their sense of humor, their moral conduct, etc. - All of these things will affect how the receivers decode messages.

25. 7. Feedback • A better word might be ‘reaction” or “responses”

26. Comparison Between Feedback and Response • Response is (senseid) an answer or reply, or something in the nature of an answer or reply. • Feedback is critical assessment on information produced.

27. The Origin of the Word “Media” • The original means of mass communication were print – magazines, journals, and newspapers – and their collective was already in place: publications. Soon after, radio and television were added to the mix. However, the term “publications” would not stretch to fit. Needing a term that would encompass all these means of communication, writers borrowed the term ‘media” from advertising people, and used it since then to accommodate there means of communication and even the newer ones, such as the internet. (Turow 2009)

28. Categories of Media

29. access Media Literacy analyze It aims to empower citizens response to a range of media

30. Access • denotes the knowledge of where to find these forms of media.

31. Analysis • – includes thinking reflectively and critically on what has been read, seen or experienced, and its implications to oneself and to one’s community.

32. Response • – includes the ability to experience and explore the pleasures of the media text, and how these are realized through the language of the media. • What IS Media Literacy? - YouTube

33. evaluate recognize Information Literacy locate effectively communicate information

34. Technology (Digital) Literacy working independently or with others ability of an individual to responsibly appropriately and effectively use technological tools

35. Technology Literacy ability to effectively use technology to access, evaluate, integrate, create, and communicate information to enhance the learning process through problem solving and critical thinking applying new found knowledge from digital environments participating in digital media organizing evaluating information

36. Digital literacy and why it matters - YouTube

37. Media and Information Literacy provides answers to the questions How can we access, What are the ethical issues surrounding the access and use of information? search critically assess use and contribute content wisely, both online and offline

38. How can we engage with media and ICTs to promote equality, intercultural and interreligious dialogue, peace, freedom of expression and access to information?

39. empowers citizens to understand the functions of media and other information providers lies at the core of freedom of expression and information Media and Information Literacy and to make informed decisions as user and producer of information and media content. to critically evaluate their content

40. Information Literacy Technology Literacy Media literacy access cultivating people’s ability to evaluate use understand and create media messages information, or content using information technology.

41. two factors that can influence you to become a media and information literate individual. One is clarifying your goals and motivations for seeking information. Second is acquiring more skills in discerning, appreciating, and filtering information.

42. intellectually critical able to decode Literate empowering you to be able to affect change to yourself and to others

43. Critical Thinking Skills • The critical thinking is the ability to evaluate the kind of information you access and share which is very vital skill as producers and consumers of information. Being critical means being capable of judging the merit of something based on certain standards or parameters.

44. Eight (8) Fundamental Elements of Media Literacy (by Art Silverblatt, the media scholar) 1. A critical thinking skill enabling audience members to develop independent judgments about media content 2. An understanding of the process of mass communication. 3. An awareness of the impact of media on the individual and society 4. Strategies for analyzing and discussing media messages.

45. 6. The ability to enjoy, understand, and appreciate messages. 5. Understanding of media content as a text that provides insight into our culture and our lives. • 8. An understanding of the ethical and moral obligations of media practitioners. 7. Development of effective and responsible production skills.

46. Instruction: Based on your learning answer the following questions, write your answer in a concise manner. • 1. From your own point of view, make a list that describes a person who is literate in media and information. Write down at least five (5) characteristics. • a. _________________________________________ • b. ________________________________________ c._________________________________________ • d._________________________________________ • e. _________________________________________

47. 2. Make a Weekly Online Activity Log. (Sample of media and information providers are youtube, facebook, radio, television, books and etc.)

48. B. Answer the following questions. (5 points each item) • 1. How media and information literate helpful in your future life? • 2. What are the characteristics of responsible users and competent producers of media and information?

50. 1. D • 2. B • 3. C • 4. A • 5. D • 6. B • 7. C • 8. B • 9. A • 10. C