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Public Relations Trends to Watch in 2015

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Public Relations Trends to Watch in 2015

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  1. Public Relations Trends to Watch in 2015

  2. Public Relation • PR has probably changed more in the last ten years than it has in the last three decades. • For communicators, new challenges and opportunities have come along with the changes we have experienced as a society, most of which have roots in the influence of the Internet and social media. • We are living through a creative and transformative period. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.

  3. Questions to be asked? • What will PR look like in 2015? • What will the challenges be?

  4. Mobile will expand even further • Last year was the year of mobile. So was the year before that. • According to Pew Research, in 2014 58% of American adults had a smartphone. • In 2011, that number was 44%. • In 2015, the number of smartphone users will continue to grow, and soon it will be a virtual certainty that your audience has access to the Internet on the go.

  5. Press Releases Will Evolve • When was the last time you read through an entire press release? Proofreading your own releases doesn't count. • Just as other forms of communication are changing, so are press releases. • Look for visual content to further infiltrate press releases, as the standard text-heavy format become less popular in the coming year.

  6. Real-time marketing will become more widespread  • The effectiveness of real-time marketing, or messaging based on current events that can be disseminated quickly, comes hand in hand with increased social media adoption. • It's also a great way to show brand personality. • In 2015, this type of marketing will no longer be a nice-to-have—it will be a necessary part of communications campaigns.

  7. Visual content, specifically educational content, will be all the rage • According to an October PR News/PR Newswire survey, 51% of professional communicators say that their video budget will increase in 2015. • That trend isn't necessarily surprising, but communicators are also now getting the message that people don't want to be blatantly advertised to through videos.

  8. The crowd will get involved • No one will soon forget the ALS Ice Bucket Challenge. • The viral phenomenon has become something of a Holy Grail for turning social media buzz into brand awareness, and attempts to replicate the success will continue into next year and beyond.

  9. Security Will Continue To Be An Issue •  A series of hacks in 2014 from Sony to Snapchat to iCloud to Heartbleed to Home Depot and beyond served as further reminders of how dangerous a connected world can be for business. • Security will be a primary concern in 2015, as more information is collected and used through digital channels.

  10. Quality Content Will Trump Quantity • Savvy brands already understand the importance of quality content. • To make sure you’re heard and to bypass competitors, you’ll need to focus more on quality than quantity. • One high-quality piece of content can be used over and over again to appeal to both current and potential customers. • Content will also be needed to appeal to stakeholders. Audiences need to be entertained, inspired, educated, activated, and engaged. • In-house editorial teams are necessary for creating content calendars, quality assurance tools, style guides, and, of course, the content itself.

  11. Visual Content Will Grow In Popularity • Visual content, especially videos, are already important when it comes to marketing, but in 2015 • Businesses will devote even more of their budget to developing this type of content. • Advertising via videos won’t use blatant marketing messages, though. • Instead, they’ll aim to educate the viewer, since industry studies have shown that customers want to learn something, not just be sold to.

  12. CONTACT US 227 WEST END ROAD, RUISLIP, UNITED KINGDOM  HA4 6QG  0871-250-MEGL INFO@MARKETINGEYEGLOBAL.CO.UK

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