Slide 1:CSR and Professional Sport: The State of the Art

Slide 2:Extent of DiffusionFoundations Included in SPP Survey

AFL 18 Athlete 79 NBDL 13 ECHL 26 LPGA 1 MILB 117 MLB 35 MLS 12 NASCAR 1 NBA 33 NFL 34 NHL 34 PGA 1 WNBA 12 Total 416

Slide 3:Charity Program Focus Areas

Slide 4:Foundations Reporting Revenues of:

Slide 5:Top Ten Charities by Revenue

Slide 6:Top Ten Sports Charity Grantmakers

*Number is self-reported by AFYF

Slide 7:Top Ten Charities by Net Assets

Slide 8:Top Ten Athlete Charities, by Revenue

Slide 9: Organizational Structure

Q: What is Sports Philanthropy? A: A resource as well as context-driven corporate or individual philanthropy, involving institutions and athletes wielding unique assets because of their involvement in professional and college sports.

Slide 10: Resources

cash celebrity cachet powers of convening associated media sponsors season ticket holders luxury suite holders vendors professional staff ownership tickets facilities employment opportunities economic development opportunities, etc.

Slide 11: Contexts

League, government, business model League mandates. Stadium construction, infrastructures, zoning, permits. In some nations teams are public and accrue an additional host of social obligations. Family/ corporate/ long or short-term model/ highly leveraged start-up vs. established/ absentee/ idealistic, etc.

Slide 12:Assessment

Are assets/resources strategically leveraged and maximally deployed? Is philanthropic output proportional to resources and context (philanthropic obligation?) Do contexts distort philanthropic output? What is the quality and impact of the philanthropic activity?

Slide 14:More…

SF Giants Community Fund Junior Giants Each league completes extensive annual evaluations One new field constructed each year Former players coming back to serve as mentors and coaches Three committees funded by community fund to add the following to Junior Giants: Summer reading program Dental screening Violence prevention program

Slide 15:The Jackie Robinson Foundation

Since 1973, The Foundation has donated more than $14 million to over 1,200 college scholars $560,000 annually $7,200 per scholar Engages multiple corporate, institutional, sports team and individual partners in order to support additional scholars Mentors the scholars throughout their college careers, achieving a 97% graduation rate

Slide 16:More…

The Jackie Robinson Foundation Requires scholars to engage in community service while in college Continues to mentor scholars after graduation via associated Education and Leadership Development Program, which affords extensive opportunities for giving back as well as networking

Slide 17:Atlanta Falcons Youth FoundationAn affiliated fund of the Arthur M. Blank Family Foundation

$10 million budget since 2002 Focuses on youth sports and fitness, targeted towards underserved low-income youth Complements NFL Grassroots Program, having constructed or improved 11 additional playing fields since 2002 Since 2005 much of AFYF’s activity has centered in creating Falcons Fitness Zones designed to improve youth fitness and reduce obesity

Slide 18:Falcons Fitness Zones

Atlanta Falcons Youth Foundation $1.2 million per year directed toward five neighborhoods, in an attempt to increase the number of kids participating in organized fitness activities during and after school Same kids all year; not one-time events; consistent and ongoing measurement and evaluation 3,900 participants in 2007 Web-based evaluation product introduced to track participation Additional extensive technical assistance provided to partners

Slide 19:Eagles Youth Partnership

Program Overview: Eagles Book Mobile Reading Champions Celebration Eagles Chess Tournament Eagles Eye Mobile Eagles Playground Awards Mural “EYP” concentrates its resources on developing programs that meet critical and urgent needs of low income children. 50,000 children served each year.

Slide 20:Memphis Grizzlies Charitable Foundation

Andy and Staley Cates, local owners and developers, helped rebuild Stax records and in conjunction with Grizzlies CF, included musical mentoring academy, museum, and surrounding community development. Memphis Grizzlies Charitable Foundation established in 2004 Since 2001 - $18.5 million in grants from franchise BUT, grants are only a window into the variety of partnerships established to leverage the entire asset base of the franchise

Slide 21: Grizzlies Academy High School for at-risk students—an elite intensive effort begun with a $1.5 million grant in 2003 Memphis Athletic Ministries Begun with $1 million in 2001 and then augmented with $3.2 million Features a sports complex with 6 neighborhood centers serving 9,000 youth  

More… Memphis Grizzlies Charitable Foundation

Slide 22: Memphis Grizzlies House at St. Jude 100 families can stay while children receive treatment and care $5 million provided in 2003 to support this effort Memphis Mentoring Partnership and Boys & Girls Clubs Mentoring $1 million worth of support 99% of Grizzlies Foundation grants are for more than $25,000

More… Memphis Grizzlies Charitable Foundation

Slide 23: Mission: to help children in distress Established in 2000 by MLB pitcher Jamie Moyer and his wife Karen in Seattle, WA Foundation headquartered in Seattle; has also operated in Philadelphia since 2006 Five full-time employees – a “true team”

The Moyer Foundation $10 million in grants over 7 years to more than 100 grassroots organizations serving families and children in physical, emotional, and/or financial distress

Slide 24:More…

The Moyer Foundation Three Major Initiatives $1.25 Million grant to Seattle Children’s Hospital to support its Pediatric and Palliative Care unit The Gregory Fund, which supports the Fred Hutchinson Cancer Research Center Camp Erin – a nationwide network of bereavement camps for children

Slide 25:More…

The Moyer Foundation Strategic Focus is the key to success Personal involvement by Jamie and Karen Moyer Engagement and involvement of corporate partners Media Partnerships Collaboration with Mariners and Phillies community relations divisions Suite purchased at Safeco Field