MKT 444 Exciting Teaching / snaptutorial.com

1. MKT 444 Entire Course For more classes visit www.snaptutorial.com MKT 444 Week 1 Hospitality Service vs. Physical Products Presentation MKT 444 Week 2 Signature Assignment Service Pricing Strategies MKT 444 Week 3 New Service Positioning and Communications Plan MKT 444 Week 3 Ultimate Escapes Messaging Paper MKT 444 Week 4 Crestwood Inn Evaluation MKT 444 Week 4 Service Advertising Analysis MKT 444 Week 5 Customer Retention and Loyalty Presentation MKT 444 Week 5 Mandalay Bay and Vegas Customer Loyalty and Retention

2. ***************************************************** MKT 444 Week 1 Hospitality Service vs. Physical Products Presentation For more classes visit www.snaptutorial.com MKT 444 Week 1 Hospitality Service vs. Physical Products Presentation Choose one hospitality service and one physical product. Request approval for your two selections from your instructor prior to the creation of your presentation. Your service must be hospitality- focused (e.g. hotel, spa, restaurant, etc.). Create a 10- to 12-slide presentation with speaker notes on fundamental differences between marketing hospitality services and marketing physical products, and include the following slides in your presentation:  A title slide  An introductory slide

3.  5 slides that provide differences between marketing your hospitality service product versus your physical product (with at least 1 difference per slide)  2 slides that describe ethical considerations for your hospitality product (with at least 1 ethical consideration per slide)  A conclusion slide  A reference slide Include relevant media and visual aids that are consistent with the content. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ***************************************************** MKT 444 Week 2 Signature Assignment Service Pricing Strategies For more classes visit www.snaptutorial.com MKT 444 Week 2 Signature Assignment Service Pricing Strategies

4. About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. Choose a company that is hospitality based. This could be a spa, restaurant, ski resort, salon, hotel/motel, or other resort. Write a 700- to 1,050-word paper in which you evaluate pricing strategies for the chosen company’s services. Explain, using the buyer’s perception of value, what specific value consumers may find in this company’s services. Then consider pricing strategies that are based upon differences between services and physical products as well as price sensitivity factors. Analyze competitive considerations, bundling options, and price discrimination strategies for the selected service company. If the company hosts a variety of products, choose one of them (e.g. if a resort has a spa and hotel rooms, choose just one). Evaluate the pricing strategies used by the service company and be specific in your reasoning. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. *****************************************************

5. MKT 444 Week 3 New Service Positioning and Communications Plan For more classes visit www.snaptutorial.com MKT 444 Week 3 New Service Positioning and Communications Plan Create a 10- to 12-slide presentation with speaker notes, explaining a new service that you will be offering. Explain how you will differentiate and position your service. Provide a communications plan strategy for your service, apply the most important considerations from our reading, and describe how these considerations relate to your specific service. Include relevant media and visual aids that are consistent with the content. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. *****************************************************

6. MKT 444 Week 3 Ultimate Escapes Messaging Paper For more classes visit www.snaptutorial.com MKT 444 Week 3 Ultimate Escapes Messaging Paper In this exercise you will be creating messaging in support of an “Ultimate Escapes” promotional marketing campaign. Select a hospitality property such as a hotel, resort, restaurant, or spa (either a real or fictional property). Write a 1,050- to 1,400-word paper that explains whether the promotional messaging used for this property should be informational, persuasive, or reminder in content.  Provide a brief description of the property, and describe its target market(s) as well as any other defining characteristics.  What should the promotional messaging feature, and why did you select this specific promotional messaging? (e.g. how will it appeal to the target audience; and what are the benefits of this form of messaging over other forms of messaging?)  What communication tools will be most important for the property when formulating the communications strategy? Explain the reasoning behind your answers in depth, and provide references to back up your facts.

7. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ***************************************************** MKT 444 Week 4 Crestwood Inn Evaluation For more classes visit www.snaptutorial.com MKT 444 Week 4 Crestwood Inn Evaluation Resource: Crestwood Inn Case Study Read the Crestwood Inn case study located in Ch. 11 on page 312. Write a 1,050- to 1,400-word analysis paper. Evaluate the pros and cons of Christy’s comment card development. Describe the benefits and challenges of involving the housekeeping staff in collecting the comment cards, and address the following in your response:  What can Christy learn from the questions about the guests’ experience, the hotel’s service, and the guests’ rooms?  What additional information should be collected?  What additional information can help to improve guest services?

8.  If you were Christy, what else would you do in her situation to help improve overall service? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ***************************************************** MKT 444 Week 4 Service Advertising Analysis For more classes visit www.snaptutorial.com MKT 444 Week 4 Service Advertising Analysis Create an 8- to 10-slide presentation with speaker notes that includes five sample advertisements from the hospitality service industry. Focus on ads that make promises that will be difficult to deliver within the service experience. Explain why the ad was chosen, why the service promise will be difficult to keep, and how you would react to the ads for each of the five advertisements. Include the following slides in your presentation:  A title slide

9.  An introductory slide  5 advertisement slides (one advertisement per slide)  A conclusion slide  A reference slide Include relevant media and visual aids that are consistent with the content. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ***************************************************** MKT 444 Week 5 Customer Retention and Loyalty Presentation For more classes visit www.snaptutorial.com MKT 444 Week 5 Customer Retention and Loyalty Presentation Create a 10- to 15-slide presentation with speaker notes based on the service that the team created in Week 3.

10. Provide a clear explanation of the relationship between customer loyalty and customer retention. Consider emerging customer retention programs, and build your customer retention programs (which should include relationship marketing, frequency marketing, after marketing, and guarantees). Describe how you will track your programs. Explain how you will prevent/track defection of your customers. Include relevant media and visual aids that are consistent with the content. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ***************************************************** MKT 444 Week 5 Mandalay Bay and Vegas Customer Loyalty and Retention For more classes visit www.snaptutorial.com

11. MKT 444 Week 5 Mandalay Bay and Vegas Customer Loyalty and Retention Resource: Mandalay Bay Case Read the Mandalay Bay case study located in Ch. 14 on page 397. Write a 1,050- to 1,400-word paper discussing the importance of customer retention and loyalty in Las Vegas hotels, and include the following:  How would you recommend that Las Vegas hotels grow customer loyalty and retention? Do they need to consider the concept of service marketing at all?  Discuss the treatment of guests in the customer service experience described in the case study.  Evaluate treatment and recovery efforts from the perspective of distributive, procedural, and interactional justice.  How would you recommend that hotels change their customer retention and loyalty programs moving forward? Why? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. *****************************************************