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A Guide To Appoint A PR Agency

A public relation is a tool that helps businesses scale new heights. Without the help of PR companies, even well-managed companies have difficulty managing public perception. And for business- more than ever before- being seen in a positive light by the public goes a long way in ensuring business success. <br><br>Virtually every industry and business can benefit from PR. A PR company helps a company tell its side of the story. When a business shares its views about trending topics, critical issues, and speaks about the future of an industry, its credibility is enhanced, and it is viewed as a thought leader. A business that establishes itself as the voice of an industry enjoys a great relationship with the public and catches the attention of investors.<br><br>Media Mantra is the fastest growing Indian Independent Public Relations & Integrated Communications Firm. Strengthened by a cohesive network across the country (Delhi, Bangalore, Mumbai, Pune, Chennai) and prolific relationships with prominent media platforms, Media Mantra offers customized and strategic communication frameworks for businesses across industries.<br><br>

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A Guide To Appoint A PR Agency

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  1. The Guide Appointing A PR Agency PR

  2. IntroductionStep 1: Define your problemStep 2: Identify your criteriaStep 3: Set your budgetStep 4: Agree the selection processStep 5: Prepare your briefStep 6: Create your shortlistStep 7: Get pitches or proposalsStep 8: Make your decision Contents

  3. Why Appoint a PR Agency? • Thousands of companies outsource their PR every year. Working with a PR agency can be rewarding, helping your company grow by raising awareness, bringing in leads, improving employee satisfaction and building brand loyalty. But not every agency-client relationship is a resounding success. Sometimes the chemistry’s not right, the expectations are not clearly managed, or the agency simply fails to deliver. • To maximise your chances of success, start by appointing the right agency. Here’s our guide on how to do this. Add a footer

  4. Step 1: Define your problem: The first step in making any major business decision is problem definition. When it comes to appointing a PR agency, you should start by deciding what the problem is that you want PR to solve. Common problems include: Poor sales due to lack of awareness of your company, products or services. An inaccurate or negative company reputation. Current marketing function not delivering leads.

  5. Step 2: Identify Your Criteria What type of agency are you looking for? Is it necessary that they are based nearby? Or is their area of expertise more important? Here are some of the criteria that might be relevant:

  6. Step 3: Set Your Budget You might not know how much you need to spend to achieve your PR objectives, but you need to think about money before you start contacting potential suppliers. While what you need to spend is entirely dependent on your specific requirements, we’ve provided some insight into PR budget-setting on the next page. This guide looks at contracts on monthly retainers. For project work, expect to increase your monthly budget by around15%. Tip on Budget Setting If you don’t set a budget before you approach agencies, you can’t expect to get a particularly enthusiastic response. And many quality agencies will bow out of the process politely when they hear you haven’t set a budget – they’ll think you’re not serious and so not worth the tremendous effort of pitching.

  7. Step 4: Agree The Selection Process For some companies, a Google search and a browse around a few agencies’ websites is enough for them to choose which consultancy they want to work with. Others require a formal pitch process. Either way, before you start your research you need to decide WHO within your organisation will be making the final decision as to which consultancy to work with?

  8. Does your decision already have a preferred supplier? If so, it is worth inviting this supplier to pitch alone – don’t waste other agencies’ time with pitches that are impossible for them to win! WHEN do you want the consultancy to start? That you genuinely planning to appoint a PR Agency, and that your key decision-maker is committed to the process. Don’t waste agencies’ time and resources by asking them to pitch for an opportunity that doesn’t really exist. How may companies would you like to pitch? If you do your pre-research carefully then you should never invite more than three consultancies to pitch. Preparing a pitch or a proposal takes hours, costing consultancies thousands, so keep this in mind when you consider who to invite. In fact, many of the best consultancies will decline to participate in competitive pitches involving more than three agencies. Would you like a Formal Pitch or would you rather talk to agencies on the phone and invite one or two to a meeting, based on that conversation?

  9. Step 5: Prepare Your Brief Your brief will be sent to prospective suppliers so that they can decide whether they would like to put themselves forward. At a minimum your brief should include the following headings: Get your brief signed off by your decision-makers before you start your search.

  10. Step 6: Prepare Your Brief Head to Google to find agencies that specialise in your sector. Browse their websites and their case studies to get a feel for which ones you might like to work with. Ask around for recommendations, create your shortlist and send your brief to each agency on your shortlist (or, just send your brief to the agency that instils the most confidence!). Most will be happy to sign an NDA (that you provide) if your brief covers a particularly sensitive subject. Social Media Abilities If you want a consultancy that offers social media alongside their PR services, then you can easily check their true social media credentials by looking at their social media accounts. How big is their community on Facebook? How engaged is it? How engaging is their LinkedIn company page? Are they using their Twitter and Google+ accounts? What’s their blog like?

  11. PR Credentials SEO Credentials Conduct a quick Google search for the name of the company and their CEO/MD’s name. Google should return loads of examples of them being featured in the media – because they recognise the value of media coverage and they’ve got a smashing PR strategy in place. If not, then… well, you decide. Lots of people claim to offer SEO services, but if it’s SEO you’re after you surely want to find an agency with a well- optimised website. There’s a very easy and free way to tell if a website has been optimised: head to opensiteexplorer.org and enter the website URL into the box. Our rule of thumb: if the domain authority is below 40, then I would question the agency's SEO credentials.

  12. Step 7: Prepare Your Brief The quality of proposals you receive will be closely tied to the quality of your brief, so make sure your brief is comprehensive. Step 8: Make Your Decision Make your decision quickly about which agency you would like to work with. Inform them, agree terms and then inform the other agencies that they have been unsuccessful – they’ve put plenty of time and resources into your pitch, so be respectful and provide honest and clear feedback. Tell them who has been successful and be open to keeping in touch.

  13. Thank You PR Media Mantra +91-9990795002 info@mediamantra.net https://mediamantra.net/

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