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The Future Competition

The Future Competition. Don Schiefelbein Schiefelbein Farms Kimball, Minnesota. Schiefelbein Farms. A Family Operation. Frank & Frosty (Dad & Mom) 8 sons 7 daughters in-law 29 grandchildren. Raising Registered Angus Seedstock since 1958. Schiefelbein Farms… fast facts.

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The Future Competition

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  1. The Future Competition Don Schiefelbein Schiefelbein Farms Kimball, Minnesota

  2. Schiefelbein Farms • A Family Operation Frank & Frosty (Dad & Mom) 8 sons 7 daughters in-law 29 grandchildren Raising Registered Angus Seedstock since 1958

  3. Schiefelbein Farms… fast facts 1. Run 700+ registered Angus females 2. Market 300 Angus, Balancer & SimAngus bulls annually 3. Farm 4000+ acres 4. Feed 5000 head of fed cattle annually

  4. Customer Buy-back program Schiefelbein Farms actively purchases and feeds calves sired by our bulls. We market these calves as fed animals, collect carcass data and share it with our customers.

  5. Warning What you are about to hear, may cause you discomfort and unrest.

  6. So, who is the competition?

  7. Yourself We have found the enemy, and it is us!

  8. Schiefelbein Farms Business Plan CONFIDENTIAL

  9. Remember, when raising seedstock cattle was easy? The Bigger, the Better. Right?

  10. The Seedstock Business has Changed! The Beef Business will NEVER return to the “good ol’ days”. If you long for the days when raising seedstock was simpler, you are going to be disappointed.

  11. What Do Our Customer’s Need?

  12. The Right Genetics Genetics are becoming increasingly similar making it more difficult to differentiate your operation from others

  13. Great Genetics are Relatively Inexpensive $40investment in 1 generation gets you in the game $80investment over 2 generations gets you competitive $120investment over 3 generations gets you real competitive Appropriately Combining the Right Genetics is the Key

  14. Who’s Right? Some seedstock producers are suggesting that you must choose? G cattle Company (EPD Genetic Wonders) vs. O Cattle Company (Range Adaptable, problem-free) EPD Genetic Wonders: High growth, tremendous carcass, efficient gain Super Mamas: great udders, moderate, easy fleshing, docile

  15. Don’t Fall for the Rhetoric A Bad Business Mindset: “Cow/calf producers should not be persuaded to make business and genetic decisions based on what the feeding and packing industries tell us” P Cattle Company September, 2004 BEEF magazine

  16. Goal: Combine EPD Genetic Wonders with Super Mamas Schiefelbein Excel - Sitz Alliance x EXT

  17. BUILD IT AND THEY WILL COME!! … but will they pay more??

  18. Customer Service Customer service is quickly becoming the most effective way to differentiate seedstock operations

  19. Value-added Customer Service Study the Walmart revolution? It’s not really customer service; it’s value-added service.

  20. Remember the “Golden Rule” of business “Those who write the checks, write the rules”

  21. Help your customers markettheir calves Source Identification - Angus Source Special Feeder Sales - Special Angus Sales Feedyard Contacts - CAB Feedyards Calf Buy-Back programsSp

  22. Uniform, predictable feeder cattle

  23. Superior Livestock Results July, 2005 Name Location Del. Sex Wgt Price Opela Stapleton, NE 10/10/05 Strs 560 $130.00 Carr Mullen, NE 10/15/05 Strs 550 $131.00 Gordon Thedford, NE 10/15/05 Strs 550 $130.50 Ryland Tyron, NE 10/17/05 Strs 550 $131.00 Vinton Mullen,NE 9/25/05 Strs 565 $139.50 • All neighbors • all sold within a half hour • all sold direct off the cow • all cattle were black • same shots • identical weigh-up

  24. Lot 8491 - Bill Vinton Breed Type: Out of Black, BWF cows by Schiefelbein Angus & Black Composite bulls. Approx. 20% AI sired by New Design. 100% black hided. Tremendous feeding history. Superior Livestock July 6, 2005

  25. Superior Livestock Results July, 2005 Name Location Del. Sex Wgt Price Hanson Stanley, ND 10/24/05 Strs 650 $117.00 Bauman Golden Valley, ND 10/23/05 Strs 650 $119.00 Unruh Hebron, ND 10/10/05 Strs 650 $124.00 Rice Powers Lake, ND 10/20/05 Strs 675 $115.50 Entze Golden Valley, ND 10/20/05 Strs 650 $128.00 • All neighbors • all sold within a half hour • all sold direct off the cow • all cattle were black • same shots • identical weigh-up

  26. Lot 8069 - Entze Bros. Breed Type: Angus & Angus cross cows sired by Schiefelbein bulls. 100% black hided. Qualify for myriad of branded programs. Excellent carcass data. Superior Livestock July 6, 2005

  27. Size Really Does Matter 100 head bull sale 200 head bull sale 300 head bull sale

  28. Small Margins Require Size SegmentProfit per head Feeder $10 head Packer $5 head Value-added service takes lots and lots of time

  29. Earn $25,000 salary SegmentRequired for salary Cow/calf 1923 cows Feeder 2,500 feeders Packer 3,571 carcasses

  30. A Customer Mindset Is satisfying your customer your real priority?

  31. Hybrid Seedstock...(Angus x seedstock) Hybrid Seedstock combine best of the Angus breed with the best of Continental breeds in a heterosis filled package

  32. Conclusion To Be Competitive in the future, you must provide: * The Right Genetics * Value-added Service * Volume (size really does matter) * A Customer Mind-set

  33. Thank You! Don Schiefelbein Schiefelbein Farms jschiefel@juno.com 320-398-6511

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