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Marketing pp

A power point that shows how movies use marketing to increase audience attention.

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Marketing pp

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  1. Low Budget Film Marketing By Molly Cadman Media Studies

  2. What is film marketing? Film marketing is the strategies and ways in which filmmakers decide to promote and bring a larger numbers of viewers in for their films. A marketer's main job is to create larger interest for the movie and engage new audiences throughout the world.

  3. What are some marketing techniques for films? • Posters / Teaser posters  • Magazine interviews / articles  • TV & Radio Chat shows & interviews  • Trailers on TV and on social media  • Websites  • Social media pages eg Facebook, Twitter, Instagram etc  • Competitions  • Merchandise  • Social media gimmicks eg Snapchat filters, viral challenges  • Publicity stunts / Guerilla marketing  • Entering film competitions and festivals

  4. In low budget films… Normally, low budget films won’t have access to all of those marketing techniques. Instead, they will choose specific ideas for marketing based on their budget and target audience and determine what idea will gain the most attention and audience for the film.

  5. Low Budget Film Marketing Examples 1) The Colvehitch Killer(Crime/ Drama/ Horror) 2) Lady Macbeth (Period drama) 3) Bay of Blood (Horror/Mystery/Thriller)

  6. The Colvehitch Killer Genre- Crime/ Drama/ Horror Budget= $60,000 Box Office= $158,621 Link to our opening sequence- The movie follows a farther and his obsessiveness- as well as the murder of girl (similarly as ours follows a missing girl and obsessive farther looking for her). Film Summary- A picture-perfect family is torn apart after Tyler finds a cache of disturbing images in his father's possession. He begins to suspect that the man he trusts most in the world may be responsible for the murder of 13 girls ten years prior. Released- 2018 Directed by- Duncan Skiles

  7. Their Marketing techniques- The posters- The first and main poster used shows the main characters from the movie and use a warm colour scheme with dark shadows to connote the crime and drama genre of the movie to people viewing the posters. In addition, they have the main actors names shown at the top with a review quoted to show people that its highly regarded and increasing the attention/audience for the movie.

  8. The Trailers- By having multiple trailers of high quality using footage from the movie and presenting its plot and themes it gives an audience a clear representation of what to expect and spiking an interest. This will likely be shown in cinemas and given in previews on streaming platforms such as prime video (which you can stream the movie on).

  9. Film Reviews (Youtube)& word and mouth Youtube Film Review Video- https://thecinemacult.com/2018/12/12/review-the-clovehitch-killer/ Positive reviews (youtube, online websites etc) will spark audience interest which can be passed on to others. Online Film review Site https://thecinemacult.com/2018/12/12/review-the-clovehitch-killer/

  10. Lady Macbeth Genre- Period Drama Budget- £500,000 Box Office- £5.4 million Link to our Opening Sequence- Period Drama (ours set in Victorian time) Film Summary- Newly married to a rich industrialist, Katherine finds herself confined to the house and starved of companionship. Forced to spend her days in endless tedium, when her husband is called away to one of his collieries, she begins a passionate and fiery relationship with a young groom from the estate, beginning a conflict with her stern and unforgiving family that will end in tragedy. Released- 2016 Directed by- William Oldroyd

  11. Their Marketing techniques- The posters- The first and main poster used shows Florence Pugh (the main female protagonist) in a period dress on a chair looking round as if she has a plan- to establish the genre (period drama). It then has positive quotes from an early review at the top showing that it is likely to be an entertaining and good movie. As well as this it has in bold (central) the recognizable title from a popular source novel- attracting an audience from first viewing.

  12. The Trailers- The first trailer shows Lady Katherine is married to a mean and hurtful man who doesn’t care for her at all. We are then given an overview of a love affair which leads to drama within the small town and in her own household.

  13. Online and Social- The official website opens by playing the trailer full screen in order to attract the viewers attention. They also have a section of positive reviews and a “Save to calendar” option which reminds you of when tickets are on sale. The page also features a link to their Facebook profile and a synopsis of the movie (to give a short recap of the story and names of those involved.) Media and Publicity (Film Festivals)- The movie had a large following before release due to a screening at the Toronto International Film Festival that got positive feedback and created a buzz in the media. It was soon picked up by Roadside Attractions and was later announced that befire its release it would be heading to Sundance 2017.

  14. Bay of Blood Genre- Horror/Mystery/Thriller Budget= $500,000 Box Office= $60 million Link to our opening sequence= The movie is a horror and mystery which are also key genres of our sequence. Film Summary- Following the murder of Countess Federica Donati (Isa Miranda), an heiress possessing a beautiful piece of beachfront property, members of her family and the surrounding community engage in a killing spree, each with his own secret agenda. In addition to the string of creative murders, a group of hippies arrive on the premises, engage in promiscuous sex and find themselves dying one by one in this cult classic that's considered to be the original slasher film. Released- 1971 Directed by- Mario Bava

  15. Their Marketing techniques- Holiday Promotion- One way in which they marketed Bay of Blood was by promoting and releasing around Halloween time as a Halloween horror movie. This attracted a wider audience than it usually would for many people that don’t regularly watch horror and thriller as a genre. They used posters and promotion at cinemas/theatres- as well as relying on the power of word and mouth to increase the sales and success of the film.

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