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DIGITAL MARKETING Submitted to Miss pooja verma Presented by Mrs. Monika Thakur
KEYPOINTS: DIGITAL MARKETING 1. What is digital marketing. Key components of digital marketing. 2. Benefits of digital marketing. 3. 4. Keywords of digital marketing. 5. Keywords tools of digital marketing. Advantages of digital marketing. 6. Conclusion. 7.
What is Digital Marketing ? Digital Marketing is a process to promote a products and services through a digital devices.
SEO key components of Digital Marketing SEM PPC SMM SEO ( search engine optimization) SMM (social media marketing) ORM SMO SMO (social media optimization) Content Marketing CONTENT MARKETING E-MAIL MARKETING E-Mail Marketing ORM (online reputation mamage) PPC (pay-per click SEM (search engine marketing)
BENEFITS OF DIGITAL MARKETING Local Reach Less Time Less Cost Global Reach Paper Less 24/7 Availability Flexibility
KEYWORDS Keywords is a term used in digital marketing to describe a word or a group of words an internet user uses to perform a search in a search engine or search bar. LONG TAIL (specific queries) SHORT TAIL general queries 2 1 SHOP SHOP SPORTS SHOES FOR WOMEN SHOES
KEYWORDS TOOL Keywords tool will help you discover thousands of new long tail keywords related to any topic automatically generate Google’s search suggestions.
TOOLS 1. KEYWORD PLANNER 2. WORDS STREAMER 3. WORD TRACKER 4. SEMRUSH