Bulk Messaging with convenient SMPP server APIs

1. Diving in with SMPP ServerAPIs Business communication has come a far way from where it had all started. With the limited resources in hand and only a definitive reach to a few hundred target audiences, the business units had to rely on billboards and pamphlets to spread the business word. Keeping today’s scenario into a frame, the situations have greatly altered. The business units of the modern era are allured with better resources and excellent technological advances which help them in communicating with hundreds of thousands of target audiences within seconds. SMPP services and SMPP Server APIsare amongst one such advancedtechnology. Bulk messaging is widely explored technology in the business industry today. Been a new trendsetter, this technology has enabled organizations to connect with their audiences instantaneously by using messaging services. Owing to technological advancements and affordable mobile technologies, these services are fairly available with maximum business audiences and thus make bulk messaging a sure shot communicative mechanism that firmly connects the business unit with its targetaudiences. The new way to communicate: SMPP services… SMPP protocol (an abbreviation used for short messaging peer to peer) is an open industry telecommunication protocol that enables the discrete systems to exchange short messages using SMPP standard. Speaking technically, these discrete systems include message centers such as short message service centers (generally abbreviated as SMSC), GSM unstructured supplementary service data (USSD); and messaging applications such as a WAP Proxy Server, E-Mail Gateway or other MessagingGateway. The entire protocol works on the client-server architecture of operation where one acts as a client and the other system is chosen to perform the role of server. To detail further, the SMSC acts as the SMPP server which can connect with various MCs to transfer voluminous messages to and/or from the end users. These servers can be widely acquired by getting hold a reliable SMPP server provider. On the other hand, external short messaging entities (generally referred to as ESMEs) are the client side entities. It is worth noting that a single SMPP server can connect with various ESMEs using SMPP Server API, provided at different time instances. The Working of SMPP server API… As stated earlier, SMPP protocol works purely on the client-server architecture and thus two entities namely, SMSC and ESME interact with each other to send and/or receive bulk messages. In order to ensure proper interaction between the above-stated entities, an interface is required which can not only act as an interactive platform but can also enable secured connections and hassle-free communication. SMPP server API is the application programming interface which fills up this role and certain proper internalworking. Diving deeper, the entire process starts with ESME. Whenever the business unit, wishes to send/receive bulk messages it issues an SMPP connection request that is directed towards server API. Connected with the API, theserveraddressesthisrequest.IftheserverisinstandbyconditiontherequestisacceptedandtheAPI

2. enables secured TDMA connection between ESME and SMSC. However, if the unit is already active and connected with some other MC, the latter request isrejected. Once the connection is established between client and server entities, the ESMC is entitled to transmit data sets to the SMPP server which then forth routs it to the mobile operation networks. Basically, these data sets are nothing but messages that the client intends to send to its target audiences. The server entity is always connected with webbed mobile operation networks. Once the message is received by the server, it is channeled in this we and sent to target audiences according to the telecommunication protocol. It is interesting to note that the message reception process is exactly the reverse of the above-stated mechanism. Thus, the incoming message from the user first is subjected to the SMPP server and then reaches the client entity via SMPP ServerAPI. When the transmission and/or reception of messages are completed duly, a request is initiated to securely disconnect the prior established connection between SMSC and ESME. After checking complete transmission status, the API responds to this request and securely disconnects thechannel. Contact us :: +91-8349217770 orSales@Msgclub.Net