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ACCOUNTING, SAP, PYTHON & DIGITAL MARKETING TRAINING INSTITUTE - BEAT CENTER OF

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ACCOUNTING, SAP, PYTHON & DIGITAL MARKETING TRAINING INSTITUTE - BEAT CENTER OF

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  1. DIGITAL MARKETING What is Digital Marketing Digital marketing is the practice of promoting products, also called Online Marketing. Unlike traditional marketing, which relies on physical media like magazine ads, billboards, or print ads, Digital Marketing utilizes the internet and electronic devices including mobile phones, display advertising, and other digital mediums to reach potential customers. Digital Marketing allows businesses to reach their target audience more effectively and track the success of their campaigns through various analytics tools. There are a wide range of topics in Digital Marketing, Such as:

  2. 1. Search Engine Optimization(SEO) 2. Email Marketing 3. Social Media Marketing (SMM)  4. Search Engine Marketing (SEM) 5. Affiliate Marketing 6. Content Marketing 7. Mobile Marketing 8  Analytics and Data Analysis 9. Pay-per-click (PPC)  10. Online Advertising SEARCH ENGINE OPTIMIZATION (SEO) SEO, or Search Engine Optimization is the practice of optimizing a website to improve its visibility and ranking in Search Engine Result Pages (SERPs). It involves various techniques such as keyword research,on-page optimization, and off-page optimization, to enhance a website's relevance and authority in search engines like Google.  

  3. KEYWORD COMPONENTS Keyword Research: SEO starts with researching relevant keywords that users might use to find products, services, or information related to a website. These keywords are then strategically used in website content. 2. On-Page Optimization: Improving web pages’ relevance to specific keywords. Techniques include optimizing titles, headings, meta descriptions, and content. On-page SEO also includes optimizing images and improving the overall website structure  Off-page SEO: This is often achieved through link building -acquiring high-quality backlinks from other reputable websites. Social media presence and brand mentions also contribute to off-page optimization. 

  4. EMAIL MARKETING  • Email marketing is a digital marketing strategy where businesses send targeted and personalized messages to a group of recipients via email. It is a direct and effective way to communicate with an audience, aiming to • promote products or services, build brand awareness, and maintain customer relationships.  • There are several types of email marketing campaigns, each serving a different purpose and goal.    • Promotional email: These emails are designed to promote specific products, services, or offers. • They include discounts, special deals, or limited-time promotions to encourage recipients to purchase. 

  5. Newsletter Emails: Newsletters are regular emails sent to subscribers, providing updates, news, and • valuable content related to the business or industry. They help maintain customer engagement and build brand awareness, They help maintain customer engagement and build brand awareness.  • Survey Email: Businesses use survey emails to collect feedback from customers. These emails often • include links to surveys or questionnaires, helping companies gather valuable insights to improve their products or services. • Event Invitation Emails: These emails are sent to invite recipients to events such as conferences, product • launches, or workshops. They provide event details and encourage recipients to register.

  6. SOCIAL MEDIA MARKETING Marketing products, services, or brands on social media platforms. It involves creating and sharing content on social media networks, engaging with the audience, and analyzing the results of these efforts. It’s important to identify the target audience, choose the right platform, create compelling content, and monitor the performance to achieve successful social media marketing campaigns. SEARCH ENGINE MARKETING  It is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine result pages primarily through paid advertising. There are various technologies like Google Ads, Display Advertising, Search Engine Optimization, pay-per-click, Remarketing, etc …

  7. CONTENT MARKETING Creating engaging and shareable content is vital for attracting the audience’s attention in the digital space. Digital marketers often employ various types of content to create diverse and engaging online experiences for their audience. First of all, we should understand the needs, preferences, and behavior of the target audience is essential. Create high-quality and relevant content in various formats, such as blogs, posts, videos, and podcasts. Make sure the content educates, entertains, or inspires the audience. The contentwe create should be promoted through appropriate channels, such as the company website, and social media platforms. Distribution strategies ensure that the content reaches the targeted audience.  

  8. MOBILE MARKETING Many businesses create dedicated mobile apps. These apps can include features like product catalogs, loyalty programs, and personalized content. Mobile users should have a seamless and user-friendly experience when accessing a website on their smartphones or tablets. DIGITAL MARKETING AS A CAREER To secure a job in Digital Marketing, it's crucial to gain practical skills and experience. Consider taking online courses or obtaining certifications in areas like Google Ads, SEO, or social media marketing. Building a portfolio of your work,  any personal or freelance projects can also enhance your chance of landing a job in this competitive field.  Networking and staying updated with industry trends are equally Important for career growth in digital marketing. One of the key advantages of digital marketing is its ability.

  9. CAREER PATHS Digital Marketing Specialist/ Manager: Digital marketing specialists or managers oversee and implement online marketing strategies. They might focus on areas of SEO, PPC advertising, Social Media Marketing, Email Marketing, and Content Marketing. 

  10. BEAT PROVIDE - ACCOUNTING, SAP, PYTHON & DIGITAL MARKETING TRAINING INSTITUTE - BEAT CENTER OF EXCELLENCE – MALAPPURAM

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