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Off2Class Business - Advertising- Free ESL Lesson Download

Teaching business English is always fun because business students are excited to learn. This lesson plan focuses on simple concepts that students can discuss, like brands, target markets, and advertising channels. Students are also able to practice talking about the pros and cons of advertising. <br><br>If you want additional lesson plans and support, including teachers' notes, be sure to register for a free Off2Class account.

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Off2Class Business - Advertising- Free ESL Lesson Download

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  1. BUS1 ADVERTISING Off2Class Lesson Plan ESL Lesson Plan © 2014-2021 Global Online Language Services Inc.

  2. Thank you for downloading your FREE Off2Class lesson plan! This teacher-led lesson plan is designed using the communicative approach - perfect for teaching students online or in any screen-enabled classroom. To access the Teacher Notes and Answer Key, or to assign homework, click here to set up your FREE Off2class account. Don’t forget to join the discussion on Facebook to get access to other great tools for online ESL instruction. © 2014-2021 Global Online Language Services Inc.

  3. WHAT IS ADVERTISING? Advertising is an attempt to attract consumers to a product or service by placing announcements in places such as newspapers, mail, billboards, television, the Internet, and smartphones. C B A E F D 3 © 2014-2021 Global Online Language Services Inc.

  4. WHO LIKES NIKE? WHO IS THE TARGET OF NIKE ADVERTISING? 4 © 2014-2021 Global Online Language Services Inc.

  5. THE TARGET MARKET OF MANY NIKE ADS IS TYPICALLY YOUNG, ACTIVE PEOPLE What is a target market? What demographics (age, income level, education…) could describe the target market of the following products? A C B 5 © 2014-2021 Global Online Language Services Inc.

  6. WAYS TO REACH A TARGET MARKET A target market is a group of customers towards which a business has decided to aim its marketing efforts. A well-defined target market is important for any advertising campaign. For example: The new product caters to a niche market of rich, stay-at-home mothers. A niche market is a specialized, but profitable corner of the market. Can you think of some products that target a niche market? 6 © 2014-2021 Global Online Language Services Inc.

  7. ADVERTISING CHANNELS There are many different types of channels that can be used to reach different target markets. Can you match the type of advertising channel with some examples of the channel? print television and radio advertisements broadcast online and social media advertisements digital people speaking to one another about a product word-of-m outh newspaper, magazines, journal advertisements 7 © 2014-2021 Global Online Language Services Inc.

  8. TODAY, A LOT OF ADVERTISING IS DONE ONLINE Online advertisers can choose: pay-per-click or cost per click (CPC) advertising cost-per-impressi on (CPM) advertising banner advertising A. What is cost-per-click advertising? B. What is the difference between cost-per-click and cost-per-impression? C. What is banner advertising? Do you think that these types of advertising are effective? 8 © 2014-2021 Global Online Language Services Inc.

  9. COST-PER-CLICK AND COST-PER-IMPRESSION ADVERTISING Cost-per-impression advertising is when the business pays for the amount of people who see their advertisement. Cost-per-click advertising is when the business pays for every time a potential customer clicks on their advertisement. 9 © 2014-2021 Global Online Language Services Inc.

  10. VIRAL ADVERTISING FOCUSES ON SPREADING INFORMATION Usually viral advertising uses unconventional digital channels to encourage people to spread their own opinions about a product. A. Which online networks can help with viral advertising? B. Can you think of a viral video that you’ve seen recently? 10 © 2014-2021 Global Online Language Services Inc.

  11. WHAT ARE THE PROS AND CONS OF DIFFERENT ADVERTISING CHANNELS? A C B D E F H G 11 © 2014-2021 Global Online Language Services Inc.

  12. HOW WOULD YOU ADVERTISE THE FOLLOWING PRODUCTS? A What would you call each product? B 12 © 2014-2021 Global Online Language Services Inc.

  13. CAN YOU GUESS THE MEANING OF THE FOLLOWING ADJECTIVES? catchy humorous good at convincing someone to do something witty memorable instantly appealing and memorable deceptive, giving the wrong idea or impression persuasive easily remembered because of something special or unusual misleading 13 © 2014-2021 Global Online Language Services Inc.

  14. A JINGLE IS A SHORT TUNE DESIGNED TO BE REMEMBERED EASILY FROM ADVERTISING A. Can you think of a popular jingle? B. Do you ever get jingles stuck in your head (unable to stop repeating in your mind)? 14 © 2014-2021 Global Online Language Services Inc.

  15. WE ARE NOT ALWAYS AWARE THAT SOMEONE IS SELLING US A PRODUCT For example, products can be included in television shows or movies. This is called product placement or embedded marketing. Do you think that you are influenced by product placement? 15 © 2014-2021 Global Online Language Services Inc.

  16. CAN YOU SPOT THE PRODUCT PLACEMENT IN THE IMAGES? B A C 16 © 2014-2021 Global Online Language Services Inc.

  17. MANY CELEBRITIES EARN MONEY FROM ENDORSING PRODUCTS OR SERVICES What does it mean to endorse a product or service? Can you match the celebrity with the brand they endorse? Beyoncé Smart Water and Sephora Michael Jordan H&M, Adidas and Samsung Jennifer Aniston Pepsi and L’Oreal David Beckham Nike and Hanes 17 © 2014-2021 Global Online Language Services Inc.

  18. READ THE CONVERSATION BETWEEN TWO PEOPLE AT AN ADVERTISING AGENCY Thomas: We need to start promoting that new energy bar. Bob: I think it would be a good idea to get some celebrities to endorse it. Thomas: That’s a great idea. With an athlete plugging the product, it could take off! We should also sponsor some sports events. Bob: Maybe we can set up a booth and give out free samples at the marathon next weekend. Thomas: Yeah, we just have to make sure that we stay under budget. 18 © 2014-2021 Global Online Language Services Inc.

  19. NOW, ANSWER SOME QUESTIONS! 1. What were some of Bob’s ideas? 2. Did Thomas like his ideas? 3. What does it mean to sponsor a sports event? 4. What do you think plugging a product means? 5. Have you ever tried a free sample of a product? 19 © 2014-2021 Global Online Language Services Inc.

  20. MATCH THE WORD OR PHRASE WITH ITS DEFINITION declare one’s public approval or support of something promote provide publicity to a product or organization sponsor endorse give to people for free support a project or activity by providing money for it take off give out become successful or popular 20 © 2014-2021 Global Online Language Services Inc.

  21. SPAM IS A MESSAGE SENT VIA THE INTERNET TO A LARGE NUMBER OF PEOPLE Sometimes people attempt to advertise a product in this way. How much spam email do you get? Have you ever responded to a spam email? 21 © 2014-2021 Global Online Language Services Inc.

  22. WERE YOU EVER PERSUADED TO BUY SOMETHING DUE TO AN ADVERTISEMENT? 22 © 2014-2021 Global Online Language Services Inc.

  23. IN YOUR OPINION… Should advertisers be allowed to advertise to children? Do you think the government has the right to ban or prohibit some advertisements? 23 © 2014-2021 Global Online Language Services Inc.

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