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OptiWeb Marketing

OptiWeb Marketing is an internet marketing business based in Montreal, Quebec, Canada, specializing in SEO, Website Optimization, Website Design, Internet Marketing and E-Commerce. We deliver cost effective website services to our many clients all over Canada and the United States.<br>

Optiwebmarketing
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OptiWeb Marketing

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  1. by Brad Sacks 14-Jan-16 www.optiwebmarketing.com brad@optiwebmarketing.com

  2. Table of Contents • Summary of OptiWeb Marketing (page 3-4) • Search Engine Facts (Page 5-7) • SEO Crash Course (Page 8-10) • Google Search Algorithm (Page 11-12) • Current SEO Campaign (Page 13-16) • Questions (Page 17) www.optiwebmarketing.com

  3. About Us • We work alongside businesses as a strategic partner in the advising and implementation of a company’s online marketing objectives. • Testimonials: “It was a pleasure working with OptiWeb Marketing on my website!” “You guys have been wonderful!” “Working with OptiWeb Marketing on a Second Website!” www.optiwebmarketing.com

  4. Our Specialty • Optimizing web marketing strategies in 3 main areas:  • Search engine optimization (SEO) • Website design • Website development www.optiwebmarketing.com

  5. The Big 3 - Search Engines December 16, 2015 – comScore, Inc. a global media measurement and analytics company, released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 63.9 percent of search queries conducted. www.optiwebmarketing.com

  6. What % of Traffic is on Page 1? www.optiwebmarketing.com

  7. How Important is Top 3 Ranking? • 33% of users click on the #1 result in Google. www.optiwebmarketing.com

  8. Search Engine Optimization (SEO) • What is it? • Maximize the number of visitors to a website by boosting it’s rank on the search engine results pages (SERPs). • How has it changed over the past 10 years? • Competition • Algorithms are wiser • Content is still “KING” www.optiwebmarketing.com

  9. On-Page SEO • On-Page SEO is entirely within the website owner’s control. www.optiwebmarketing.com

  10. Off-Page SEO • Off-Page SEO is not entirely within the website owner’s control. www.optiwebmarketing.com

  11. Google’s Search Results Algorithm • Uses about 200 ranking factors • Constantly being updated   • Changes around 500–600 times per year. www.optiwebmarketing.com

  12. Google Violation & Penalties • “Black Hat” SEO - Focus only on search engines and not a human audience, and usually does not obey search engines guidelines. • Unrelated keywords • Keyword stuffing • Tiny text, hidden text, and hidden links etc… www.optiwebmarketing.com

  13. SEO Campaign Example • E-commerce website • Puzzle company • Selling in US and Canada www.optiwebmarketing.com

  14. PRE-SEO Keyword Performance www.optiwebmarketing.com

  15. Current Keyword Performance ***Added over 100 other relevant first page keywords in Google. www.optiwebmarketing.com

  16. Web Traffic Increase www.optiwebmarketing.com

  17. Questions Who we work with: • Local service businesses (Plumbers, Electricians, Roofers, Event Planners, Caterers etc…) • Professionals (Lawyers, Doctors, Accountants etc…) • Marketing managers • E-commerce website owners Questions? www.optiwebmarketing.com

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