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3 Tips and Tricks for Stimulating Your Small Business Growth Returning to the same level of business that you were doing before the economy tanked is what growth might represent to you at the moment. You can look at your situation in several ways and choose either one or both. You could expand your marketing strategy to encompass methods and tactics you have not previously attempted. The second strategy would be to increase your market penetration through new products and promotions. When it comes to the second strategy, you will see more growth if you enter related markets. When you sell related products, this naturally opens up new marketing and advertising avenues. So, instead of employing the same thinking or focusing on the idea that the market is shrinking, you need to remain positive. It's almost certain that you have something on the backend you can offer your clients. The best prospects you'll ever have are people who've already purchased from you, if you weren't aware of it. They've already been warmed up to the idea of doing business with you since they've already made a transaction. Your future offers will be received a lot better by people who have had a positive experience with you in terms of value and service. The key to success, though, is to make sure you only send them great offers or you risk ruining the relationship. This method is not just for online businesses because it's been successfully used offline for years. There are many decades of proof that direct mail offers can produce great results. http://www.melbourneletterboxdrops.com.au/ Boosting your website's business performance means taking stock of how well your website is actually converting. Every site needs higher conversions and the path for this is usability. You can see how well your site scores with your bounce rate. Then you need to check out the length of time a visitor spends on your site and whether or not he or she actually leaves the page on which he or she has landed. You want all of your pages to be simple for your readers and your customers to use. One important example is your contact page--make sure it has your phone number printed on it. It's possible to optimize your calling by employing a link that, with just one click, helps people call you. This is employed by smart phones and actively encourages users to actually call you. If your business isn't online, then you need to do more offline advertising locally. You want to be a little more precise, though, and take advantage of ad tracking. It's quite easy to employ and there are many strategies you can take advantage of. One approach is to publish offers specific to each publication you are using. The residents of most towns and cities get the weekly shopping newspapers delivered to them for free. The secret is to make sure there's a distinct offer and ad in each paper, which can also be accompanied by a coupon if you so desire. This way you will be able to discover which strategy is getting you the best results. You can entice readers to visit your site with the promise of more information on their special deal, which makes it even easier to test. Running out of ideas for marketing is a terrible excuse for not doing the work to expand your small business. There are rarely marketing departments within companies of this size. So it falls on your shoulders to assume the role of marketing manager. Get on to the Internet and expand your knowledge base and then get to work on taking some genuine action. This blog was of interest general advice and whilst it is correct at time of writing you can always go to my site for the current data. thanks