Learn everything you need to know about tracking your online store

1. Learn everything you need to know about tracking your online store If you have an online store, then you need to be tracking your traffic and sales. This can be done using a variety of different tools, but which one is right for you? In this post, we'll walk you through the basics of ecommerce tracking and show you how to get started. So, whether you're just getting started or looking to improve your current setup, read on for tips and advice that will help you get the most out of your ecommerce analytics tool There are a few key things that you need to track in order to properly measure the performance of your online store. The first is traffic, which can be divided into two categories: organic and paid. Organic traffic is visitors who find your site through search engines or other means, while paid traffic is generated by advertising or direct marketing campaigns. You'll want to track both types of traffic in order to get a complete picture of how your site is performing. The second thing you need to track is sales. This includes both online and offline sales, as well as conversion rate (the percentage of visitors who make a purchase). Tracking sales will give you an idea of how well your products are selling and whether or not your marketing efforts are paying off. Finally, you'll also want to track your expenses. This includes things like advertising spend, hosting fees, and any other costs associated with running your online store. By tracking your expenses, you can see how much it costs to acquire each new customer and make informed decisions about where to allocate your resources. Now that you know what needs to be tracked, let's take a look at some of the best tools for ecommerce tracking. One of the most popular tools for tracking traffic is Google Analytics. It's a free tool that provides a wealth of data about your website visitors, including where they come from, what pages they visit, and how long they stay on your site. Setting up Google Analytics is relatively easy, and once it's up and running, you'll have access to a wealth of data that can be used to improve your site.

2. Another popular tool is KISSmetrics. Like Google Analytics, KISSmetrics provides detailed information about your website visitors. However, it goes a step further by allowing you to track the behavior of individual users over time. This is valuable data that can be used to improve the user experience on your site and increase conversion rates. KISSmetrics does come at a cost, but it's worth considering if you're serious about tracking your ecommerce store. Finally, we have Mixpanel. Mixpanel is similar to KISSmetrics in that it allows you to track the behavior of individual users. However, it also has some unique features, such as the ability to track events and funnels. This makes Mixpanel a valuable tool for understanding the customer journey and identifying areas for improvement. Like KISSmetrics, Mixpanel comes at a cost, but it's worth considering if you're looking for a comprehensive solution. No matter which tool you choose, ecommerce tracking is an essential part of running a successful online store. By understanding what needs to be tracked and which tools are available, you can make informed decisions about how to measure the performance of your business. SelfImprovement