Buffalo Soldiers: Digital Marketing Company in Noida

1. How Video Content Marketing Can Improve Your SEO In 2022? Video content marketing is an effective strategy used by many creative design agency to create engagement with your audience. Did you know, according to a Cisco study, by 2021, around 82% of consumer online traffic will be video? Video has the potential to improve your search engine optimization (SEO) just in the same way regular textual content does. Here are some ways to use video content marketing to improve your SEO: 1. Mobile Optimisation These days whenever a website is made the prime focus goes in mobile optimization. This is due to the fact that in a short period of time since the advent of smartphones, mobile viewership has exceeded from desktop views and continues to grow. According to a 2018 research, internet traffic via mobile devices was 51% of the total online traffic. Along with this, 90% of consumers prefer to watch videos on their desktop. With mobile optimization, this trend is now going the other way due to the convenience of mobile devices. It is also easy to watch a video on a small screen than reading textual content. Therefore, as a brand, you have to ensure that your website is optimized for any device, desktop or mobile. 2. Use Metadata The way one would optimized text content on a website page by including meta title, meta description, and meta tags, the same procedure should be practiced when uploading a video. Ensure that along with the video description, metadata is included. Search engines use the metadata to source your video and rank it on a search result. Metadata should include keywords in the title and description and basically describe your product or service. 3. Build Video Sitemaps It is best to build a video sitemap to rank and find your video content. A video sitemap is a text file with important data about the video and it is also useful for search engine optimization. When a video sitemap is submitted to Google, it informs the search engine giant about your video with its title, subject, and run-time along with the audience you wish to target. This helps to boost the viewership of your video when it gets indexed by search engines. 4. Share Video On Multiple Channels Once your video is ready it is a good practice to share it on various social media channels like YouTube, Facebook and Instagram as this will help in analyzing which is the most engaging video. As a trend, video sharing will never be on the wane and the more engagement your

2. video receives, the better the ranking of your page and make your brand an authoritative site in the eyes of Google. 5. Encourage Likes And Comments The most effective way to understand the feedback of your video is by encouraging likes and comments. This will show the level of interaction and engagement the video has created. Add a captivating call to action to encourage users to comment on your video. Also, this will help to boost the popularity of your video and improve the SEO ranking too! Conclusion Video marketing is now one of the most powerful forms of content marketing around and an ever- growing trend. Video is also becoming increasingly popular among consumers. This means that you should take advantage of video for your company as well. If you’re not using video for your business, one way to start investing in quality video content marketing for 2022 can be hiring a full proven digital marketing agency in Noida that will make way to drive digital marketing services, leads, engage with customers, and grow your business. This will help you drive up search visibility by increasing time on site and providing valuable information. So, what are you waiting for? Make video content your most effective resource to increase traffic, and see the content grow.