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CGD218(Ash) Enthusiastic Teaching / snaptutorial.com

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CGD218(Ash) Enthusiastic Teaching / snaptutorial.com

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  1. CGD 218 Entire Course (2 set) For more classes visit www.snaptutorial.com CGD 218 Week 1 Assignment Why is Visual Literacy Important CGD 218 Week 1 Journal The Evolution of Media CGD 218 Week 1 DQ 1 Using Visuals to Communicate CGD 218 Week 2 Assignment Final Project - Step Two CGD 218 Week 2 DQ 1 Typography in Business CGD 218 Week 2 DQ 2 Bauhaus Manifesto CGD 218 Week 3 Assignment Using Photographs from the Web CGD 218 Week 3 Journal Visual Communication Today CGD 218 Week 3 DQ 1 Photography and Composition CGD 218 Week 3 DQ 2 Motion Pictures CGD 218 Week 4 Assignment Final Project - Step Three CGD 218 Week 4 DQ 1 Brand Identity

  2. CGD 218 Week 4 DQ 2 Advertising CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message CGD 218 Week 5 Journal Packaging Visual Communication CGD 218 Week 5 DQ 1 Social Media CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business ***************************************************** CGD 218 Week 1 Assignment Why is Visual Literacy Important (2 papers) For more classes visit www.snaptutorial.com Why is Visual Literacy Important Watch Brian Kennedy‟s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions: Compare and contrast Kennedy‟s definition of visual literacy with the textbook‟s definition. Explain how visual literacy can be considered a universal language. Examine how visual literacy can impact communication and global understanding.

  3. Your paper should be 1-2 pages in length, excluding title and reference page, and formatted to APA style. ***************************************************** CGD 218 Week 1 DQ 1 Using Visuals to Communicate For more classes visit www.snaptutorial.com Using Visuals to Communicate Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message. ***************************************************** CGD 218 Week 1 Journal The Evolution of Media (2 set) For more classes visit

  4. www.snaptutorial.com The Evolution of Media Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as „gatekeepers‟ of information (P.21-22). Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift? This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation. *****************************************************

  5. CGD 218 Week 2 Assignment Final Project - Step Two (2 papers) For more classes visit www.snaptutorial.com Final Project- Step Two Last week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week. Your outline should include the following elements: A description of your message, and the desired results A description of the intended audience for your message A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use, the tone you want the type to achieve, etc.) An explanation of how you plan to utilize visuals to support your message The platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, Web application, etc.) An explanation for why you selected the platform/medium you did ***************************************************** CGD 218 Week 2 DQ 1 Typography in Business

  6. For more classes visit www.snaptutorial.com Typography in Business Oftentimes, we can‟t avoid using words to communicate messages. And sometimes, we‟re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document. ***************************************************** CGD 218 Week 2 DQ 2 Bauhaus Manifesto For more classes visit www.snaptutorial.com Bauhaus Manifesto Your textbook describes design in light of the Bauhaus manifesto.

  7. According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.” Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus‟ concept of design or does not. Then, describe why. Last Name: A-L: Find a visual communication piece that exemplifies Bauhaus‟ concept of design M-Z: Find a visual communication piece that does not exemplify Bauhaus‟ concept of design ***************************************************** CGD 218 Week 3 Assignment Using Photographs from the Web (2 papers) For more classes visit www.snaptutorial.com

  8. Using Photographs from the Web Today more than ever, photographs and other visual media are at our fingertips. Whether it‟s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we? Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4). Then, in a 2- to 3-page paper, examine the benefits and challenges associated with having so many visuals available to us today. Describe the possible ethical and legal implications of using these photos, and explain how these issues can be avoided. ***************************************************** CGD 218 Week 3 DQ 1 Photography and Composition For more classes visit www.snaptutorial.com Photography and Composition When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.

  9. Your textbook explains the importance of design and composition in successful photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the photograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and explain which elements are utilized, and how they affect the overall impact and message of the photograph. Possible Resources 13 Photographs That Changed the World (http://www.neatorama.com/2007/01/02/13-photographs-that-changed- the-world/) Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com (http://www.time.com/time/photogallery/0,29307,1631993,00.html) National Geographic Photo of the Day (http://photography.nationalgeographic.com/photography/photo-of-the- day/?source=NavPhoPOD) * Example: Link to Photo: http://photography.nationalgeographic.com/photography/photo-of-the- day/svartifoss-waterfall-iceland/ I chose photograph of Svartifoss, Iceland, taken by Giacomo Ciangottini, and displayed on the Photo of the Day section of the National Geographic website. This photograph utilizes asymmetry (particularly, the rule of thirds) with the waterfall on the left. This asymmetry is balanced by the dark section of rock in the upper right corner of the image. The photograph also utilizes line, in that the waterfall, the lines in the cliff, and the slope of the area around the lake all work together to guide the eye from the upper left, directly down the photograph, and toward the bottom right. Finally, its use of color conveys an overall impression of a natural, albeit, majestic scene.

  10. ***************************************************** CGD 218 Week 3 DQ 2 Motion Pictures For more classes visit www.snaptutorial.com Motion Pictures Like photographs, motion pictures are a significant medium for visual communication. Watch at least three of the documentary trailers, below: Documentary Trailers Food, Inc. (Trailer) (http://www.imdb.com/title/tt1286537/) Inside Job (Trailer) (http://www.imdb.com/title/tt1645089/) Marley (Trailer) (http://www.imdb.com/title/tt1183919/) Planet Earth (Trailer) (http://www.imdb.com/title/tt1645089/) Waste Land (Trailer) (http://www.imdb.com/title/tt1268204/) Based on the trailer, what do you think the intended message of the documentary is? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated? Can you think of any ethical concerns or controversial issues related to the use of motion pictures as a communication medium? Explain. *****************************************************

  11. CGD 218 Week 3 Journal Visual Communication Today (2 set) For more classes visit www.snaptutorial.com Visual Communication Today Visual communication is just about everywhere we look. Reflect on the visuals you‟ve seen in your daily life over the past couple weeks, and the messages they‟ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today‟s media? This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation. *****************************************************

  12. CGD 218 Week 4 Assignment Final Project - Step Three (2 papers) For more classes visit www.snaptutorial.com Final Project- Step Three You should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), and add them to your existing project draft. Be sure to reference any visuals that you did not create. Then, 1-2 pages, explain why you selected the visuals you did, how they support your intended message, and what reaction or results you hope to gain from the use of these visuals. ***************************************************** CGD 218 Week 4 DQ 1 Brand Identity For more classes visit

  13. www.snaptutorial.com Brand Identity As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.” For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above. Your mood board can be created through Microsoft Word, PowerPoint, Glogster (http://www.glogster.com/), or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you‟ve selected. Guided Response: Respond to at least two of your peers with an evaluation of their selected company‟s brand identity, as conveyed through the mood board. Do you agree with your peer‟s interpretation of the company‟s brand identity? Why or why not? Can you think of any elements that they might have missed in their mood board? ***************************************************** CGD 218 Week 4 DQ 2 Advertising

  14. For more classes visit www.snaptutorial.com Advertising The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating: “Don‟t tell me about your manure, tell me about my flowers” View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication. Nike: My better is better (http://www.youtube.com/watch?v=rHHMaiNyztk) Obama: “Hope” (Political Campaign Poster) (http://en.wikipedia.org/wiki/File:Barack_Ob) “We Can Do It!” (Propaganda Poster) (http://en.wikipedia.org/wiki/File:We_Can_Do_It!) Old Spice: The Man Your Man Could Smell Like (http://www.youtube.com/watch?v=owGykVbfgUE) 1984 Apple's Macintosh Commercial (http://www.youtube.com/watch?v=OYecfV3ubP8) Volkswagen: “Think Small” (Print Ad) (http://en.wikipedia.org/wiki/File:Think_Small.jpg)

  15. Guided Response: Respond to at least two of your peers. How did your interpretation of the advertisements differ from theirs? How was it similar? Finally, looking at the possible differences in interpretation, what does this tell you about communicating a message in advertising? ***************************************************** CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message (2 papers) For more classes visit www.snaptutorial.com Final Project: Using Visuals to Communicate a Message Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. For this project, use the concepts you‟ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to choose one of these examples, or select one that is not listed. Examples of Business Communication How Each Example Might Look for Your Assignment Presentation on department achievements

  16. PowerPoint slides with visuals, and associated speech in the Speaker‟s Notes section at the bottom. Print advertisement for your own business Word document or PDF version of an advertisement, complete with appropriate image(s), composition, typography, and company logo. Training materials on your job responsibilities Word document or PDF version of job instructions, using typography, composition, and relevant images to promote clarity. Company website Word document, PowerPoint, or PDF “mock-up” that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, and shapes representing where the buttons would be. Informational brochure for a corporate event Word document or PDF version of the brochure, containing appropriate visuals; typography; effective design, composition, and color scheme; as well as with relevant information on the event. Throughout each of the five weeks of this course, you will decide on a message to communicate, determine the most effective platform or medium for that message, and select the most appropriate visuals to support the message. Note that each visual should be referenced. Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-page paper explaining the rationale behind your communication decisions. ***************************************************** CGD 218 Week 5 DQ 1 Social Media For more classes visit

  17. www.snaptutorial.com Social Media Social media can have a significant impact on a company‟s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media. Guided Response: Respond to at least two of your peers. How does their analysis compare to yours? Do you agree that the examples they identified appropriate represent the effective and ineffective uses of social media? Explain. ***************************************************** CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business For more classes visit www.snaptutorial.com Reflecting on Visual Literacy in Business

  18. Review the concepts we‟ve covered in the past few weeks of this course, and list five take-away‟s. Explain why the five take-away‟s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you‟d like to explore further. Guided Response: Respond to at least two of your peers. How are their take-away‟s different from yours? With regards to the one concept they identified as unclear or would like to explore further, can you offer any additional insight, resources, and/or clarification? ***************************************************** CGD 218 Week 5 Journal Packaging Visual Communication (2 set) For more classes visit www.snaptutorial.com Packaging Visual Communication Over the past few weeks, you‟ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment.

  19. This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation. *****************************************************

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