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Social Media: Communicating Your Message November 8, 2010. > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations. What the heck is social media ?. SOCIAL MEDIA IS AN UMBRELLA TERM…
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Social Media: Communicating Your MessageNovember 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
SOCIAL MEDIAIS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
It’s also a fancy way to describe PEOPLEhaving CONVERSATIONS online. Photo by Kris Hoet
The CONVERSATIONS are powered by… • Blogs • RSS • Online Chat & Listserves • Wikis • Social Networks • Podcasts & Videocasts • Photo & Video Sharing Sites • Virtual Worlds
TraditionalModel A shift in COMMUNICATION& CONVERSATION Social MediaModel
People are consuming information differently… • 92 % use multiple platforms each day to get news • 60 % get news from online and offline sources each day • 33 % of cell phone owners access news on mobile device • 80 % of online news consumers get or share links via emails Source: Pew Research Center
A. Listen • Immerse yourself in conversations • Monitor trends & competition • Google alerts, Twitter searches • Determine process for responding
B. Participate • Set up a profile • Friend 25 people • Comment on blogs • Answer questions • The rule of thirds: personal, professional, profitable
C. Drive • Share your expertise • Create content/ideas • Write a blog • Create home for news, opinion, content • Establish as experts • Promote • Connect with community • Drive conversations • Think MULTIMEDIA
D.ObeyTraffic Signs Privacy: Customize what others can see about you (professional v. personal) Create ‘Friend’ groups Edit privacy settings Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php
Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets) Monitor trends Thought leadership Industry news Tools HootSuite.com TweetDeck.com Mobile apps
Commentary on topics important to citizens, industry/local info, conversational Share news, info advice Link to website Tools WordPress.com Blogger.com TypePad.com
More personal interactions Groups, pages, updates (customizable) Links social networks Large audience, activity Robust privacy settings Feed RSS and blog Multimedia friendly
Professional outlet Job lists, referrals Groups, networking Discussion boards Links social networks Elevates firm in search lists
YouTube is 2nd largest search engine Video is viral Plug into other social media platforms Multimedia brings voice to your brand Think informational, educational, entertainment K.I.S.S. > Keep it short& sweet
CONNECTwith me! • Tina Lambert, CAE • VSCPA Vice President, Member & Public Relations • Phone: (804) 612-9416 • E-mail:tlambert@vscpa.com • LinkedIn: www.linkedin.com/in/tinalambert • Facebook: www.facebook.com/TinaLambert1 • Twitter: www.twitter.com/TinaLambert