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tv of india

history of tv

RenuRanu
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tv of india

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  1. History of TV in India

  2. Background post- independence • Broadcasting was expected to contribute to national integration and development in the country • The government was reluctant to invest in television - it was felt that a poor country like India could not afford the medium. • Post independence, for more than a decade – only radio news • Government apprehensive that television was a costly medium for a poor country

  3. Early Days (1959-75) • Television was introduced in 1959.  • It had to prove its role in the development process.  • First TV Broadcast in Sep 1959 as part of All India Radio's services. • Programs - broadcast twice a week for ONE hour/DAY • Programs related to the development and social issues – awareness on health and citizen rights related issues. • In 1961 the broadcasts were expanded to include a school educational television projects. • Slowly followed by entertainment - Indian films and bollywood songs • Few old U.S. and British shows were also telecast sporadically

  4. First Breakthrough - SITE • SITE - Satellite Instructional Television Experiment • Year long –August 01 1975 to 31st July 1976 • Marked the beginning of a series of innovative, constructive educational television programmes for national development • It was designed to test whether satellite based television services could play a role in socio-economic development.

  5. What was the experiment ? • It was a system test of satellite broadcast technology in India • ATS-6 was the satellite for this experiment provided by NASA( National Aeronautics and Space Administration) USA • the ground segment prepared by the Indian Space Research Organization (ISRO) working in collaboration with first All India Radio and later Doordarshan

  6. Doordarshan • 1976, the government constituted Doordarshan, the national television network • 1976 witnessed a the advent of advertising on Doordarshan and in the history of TV in India • Commercialization of Doordarshan saw the development of soap operas, situation comedies, dramas, musical programs, quiz shows.

  7. PhoolKhileHainGulshanGulshan

  8. Successful Satellite Experiment • The educational and developmental programmes were beamed up to the satellite from earth stations set up in Ahmedabad and Delhi and were broadcast towards India using the high power transmitter and the large antenna aboard ATS-6. These programmes were received in about 2400 villages in six different states of India.

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