MGC 7.0 Sales Presentation

1.  MGC 7.0 Sales Presentation 

3. Polycom MGC Conferencing Bridge What is the MGC conferencing bridge? The MGC is a multipoint, unified conferencing bridge which delivers voice, video, data and/or Web conferencing applications over any network, from a single platform The Polycom MGC (25, 50 and 100) supports all networks – IP (H.323 and SIP), ISDN, PSTN, T1, T1CAS, V.35, RS449, RS530, ATM – for video, audio and Unified conferencing. The Polycom MGC (25, 50 and 100) supports all networks – IP (H.323 and SIP), ISDN, PSTN, T1, T1CAS, V.35, RS449, RS530, ATM – for video, audio and Unified conferencing.

4. MGC Value Proposition Unified Conferencing and Collaboration Polycom MGC is the only solution offering complete unified conferencing flexibility on a single platform All types of conferencing – Reserved and On-Demand – can be delivered concurrently with consistent end user features Industry-leading “Ease of Use” Features Single number per conference Universal Transcoding On-Demand Conferencing with Meeting Rooms Video-to-the-Desktop with Buddy List and Presence Web-browser/Outlook scheduling and management interfaces Market Leadership in IP / SIP Only solution that supports full featured VoIP and IP video in the same conference on the same platform Best-in-class solutions to meet growing trend of video-to-the-desktop Polycom first to market with end-to-end SIP solutions Enhanced SIP-based applications with key partnerships The unified conferencing bridge enables reserved, on demand, attended and unattended conferences. Video and audio conferences share a common feature set that makes conference management flexible and easy to use. The MGC supports a single number per conference and entry queue access – this enables all participants (audio or video) to connect to their conference using the same number. Conferences can also be launched from a buddy list in Windows Messenger or WebOffice, by selecting the participants needed to be in a conference. Several implementations of On Demand conferencing with entry queue are also available. The MGC version 7.0 supports SIP. This makes the MGC the market leader in IP with the largest IP deployments in the world. The unified conferencing bridge enables reserved, on demand, attended and unattended conferences. Video and audio conferences share a common feature set that makes conference management flexible and easy to use. The MGC supports a single number per conference and entry queue access – this enables all participants (audio or video) to connect to their conference using the same number. Conferences can also be launched from a buddy list in Windows Messenger or WebOffice, by selecting the participants needed to be in a conference. Several implementations of On Demand conferencing with entry queue are also available. The MGC version 7.0 supports SIP. This makes the MGC the market leader in IP with the largest IP deployments in the world.

5. MGC ROI Lowest Cost of Ownership in the Industry One platform to purchase, manage and upgrade for all applications One scheduling & management system One common feature set and end user interface reduces training Simplified Deployment Single platform supports any application, any endpoint, any network Transitions seamlessly from pt-to-pt to multipoint conferences Simple to operate for both scheduled and on demand conferences Investment Protection Supports both legacy and future environments Single platform lets you migrate from ISDN to new technologies such as SIP The advantage of having a unified platform is that the same MGC is used for both audio and video conferencing. There is no requirement for separate MCUs. This reduces cost and overhead, and makes scheduling and managing the system simple and flexible. The MGC supports both point-to-point conferences with its built-in Gateway capabilities and multi point conferences. The MGC’s hot swappable modular architecture makes it easy to accommodate changing and growing requirements. With new emerging technologies, the customer simply needs to upgrade the SW version, and add any new HW module if required. The MGC is a reliable and proven platform that protects the customers investment. The advantage of having a unified platform is that the same MGC is used for both audio and video conferencing. There is no requirement for separate MCUs. This reduces cost and overhead, and makes scheduling and managing the system simple and flexible. The MGC supports both point-to-point conferences with its built-in Gateway capabilities and multi point conferences. The MGC’s hot swappable modular architecture makes it easy to accommodate changing and growing requirements. With new emerging technologies, the customer simply needs to upgrade the SW version, and add any new HW module if required. The MGC is a reliable and proven platform that protects the customers investment.

6. MGC Flexibility –Access the Conference Any Way You Want On-Demand The ability for an end user to easily and spontaneously start a conference, from any endpoint at any time Single number dial from any audio or video endpoint Or…instant access from desktop “buddy list” The MGC supports Reserved, On Demand, Attended and Unattended conferences. Reserved conferences always have priority over On Demand conferences. The MGC supports Reserved, On Demand, Attended and Unattended conferences. Reserved conferences always have priority over On Demand conferences.

7. Why On-Demand? Increased productivity for both end users and IT administration End users can initiate conferencing from anywhere at anytime, when needed Required support resources are significantly reduced Conference parameters are set up on the MGC only once, according to meeting requirements and corporate policies Resources remain “dormant” until the conference is activated Better internal customer service More conference control for “power-users” On Demand conferencing increases the use of the MGC by making audio and video conferencing easy. The MGC provides flexibility in deploying On Demand conferencing by supporting several implementation options. The customer can select one or more options based on requirements and corporate policies. Implementation of On Demand conferencing on the MGC is easy because set up is required only once. Also, resources are never utilized on the MGC unless a user initiates a conference. On Demand conferencing increases the adoption rate and makes conferencing more productive. On Demand conferencing increases the use of the MGC by making audio and video conferencing easy. The MGC provides flexibility in deploying On Demand conferencing by supporting several implementation options. The customer can select one or more options based on requirements and corporate policies. Implementation of On Demand conferencing on the MGC is easy because set up is required only once. Also, resources are never utilized on the MGC unless a user initiates a conference. On Demand conferencing increases the adoption rate and makes conferencing more productive.

8. On-Demand Conferencing with “Meeting Rooms” Only Polycom offers flexible On-Demand conferencing… Includes “Meeting Rooms” with entry queue service for complete conference control and security Meeting rooms can be assigned to individuals, work groups or departments…each with a unique conference ID and password (conference and chairperson) End users can launch an On-Demand conference from any endpoint (audio or video) with the same dial-in number (e.g. 1-800…) An Entry Queue (EQ) is a special routing lobby to which one or several dial in numbers are assigned for both video and audio endpoints (ALL-in-ONE), including PSTN, VoIP, H.320, H.323, and T1-CAS endpoints. Participants with the same capabilities (audio only or video line rate, video protocol, video format, etc.) dial the same dial-in number and they are routed to the appropriate conference according to the conference numeric ID they enter using IVR/DTMF. A Meeting Room is a reservation on the MGC, without resource allocation. The reservation is saved in the MGC memory and is inactive and remains inactive for an unlimited time, until the first participant connects to it. The Meeting Room remains in sleep mode (passive) in between activations. Meeting Rooms make conferencing simple, secured, and transparent to the user, as all participants dial the same number, and the chairperson has full control over the meeting. An Entry Queue (EQ) is a special routing lobby to which one or several dial in numbers are assigned for both video and audio endpoints (ALL-in-ONE), including PSTN, VoIP, H.320, H.323, and T1-CAS endpoints. Participants with the same capabilities (audio only or video line rate, video protocol, video format, etc.) dial the same dial-in number and they are routed to the appropriate conference according to the conference numeric ID they enter using IVR/DTMF. A Meeting Room is a reservation on the MGC, without resource allocation. The reservation is saved in the MGC memory and is inactive and remains inactive for an unlimited time, until the first participant connects to it. The Meeting Room remains in sleep mode (passive) in between activations. Meeting Rooms make conferencing simple, secured, and transparent to the user, as all participants dial the same number, and the chairperson has full control over the meeting.

9. On-Demand Conferencing –From Buddy List with WebOffice Increase day-to-day productivity with video on the desktop… Polycom WebOffice allows instant conferencing from the desktop with just the click of a mouse Simply Point & Click on buddy list to initiate a conference (audio, video, data) from desktop PC or laptop Or… send IM from presence-enabled buddy list Buddy list shows who is on-line, along with their status and endpoint capabilities External participants can join in via Web URL

10. Or Reserved… Conferences reserved in advance guarantee all resources required for the conference to take place at the scheduled time. Conferences reserved in advance guarantee all resources required for the conference to take place at the scheduled time.

11. Scheduling Your Conference with Polycom ReadiManager LX100 Do-it-yourself end-user conference scheduling right from the desktop Single, dedicated “appliance” connects directly to the enterprise network Fast and simple scheduling through an intelligent “wizard” web-based interface that prompts users for information….or.. End-users can easily schedule and manage conferences using Outlook or Lotus Notes IT administrators can manage and monitor network devices from remotely accessible Web interfaces

12. MGC Key Features Open, flexible chassis architecture Ease of Use Common conferencing features for both audio & video Continuous Presence, Click&View On-Demand Meeting Rooms Entry Queue Services Instant Conferencing from Buddy List Quality of Experience Universal Transcoding High video/content resolution Unique audio features IP Enhancements Security Password Management and Conference Control On-Demand conferencing with external database authentication AES Firewall gateway

13. MGC Conferencing Platforms Key Sales Points: Polycom Unified Conferencing can be easily deployed on the MGC 25 workgroup platform, MGC 50 enterprise platform and the MGC 100 large enterprise/service provider platform Same software and hardware architecture(shared resource architecture, transcoding, IP Packet Commander,…….) Same conference and network options Same feature sets available on all platforms Same management tool to manage and support all MGC platforms Key Sales Points: Polycom Unified Conferencing can be easily deployed on the MGC 25 workgroup platform, MGC 50 enterprise platform and the MGC 100 large enterprise/service provider platform Same software and hardware architecture(shared resource architecture, transcoding, IP Packet Commander,…….) Same conference and network options Same feature sets available on all platforms Same management tool to manage and support all MGC platforms

14. MGC Open Architecture (MGC 50/100) Flexibility Highly customizable MGC can be configured for any application – or combination of applications Scalability Easy migration path to meet growing or changing requirements Redundancy Hot Swappable modules can be changed even during an ongoing conference Redundant power supplies (MGC 100) Shared hardware and software architecture Maximum Capacity Utilization All hardware and software resources are shared dynamically across applications, and can be used to maximum capacity Unlike the MGC, resources are lost in a closed box solution in the process of mixing, matching and cascading between MCU's and gateways Redundancy: If a module fails in a MGC, it can be taken out of the MGC without affecting any other module. If there is an alarm sign on a module during an ongoing conference, the conference can be moved to another module without affecting the conference status. Flexible Migration Path: Any hardware module can be easily configured in the MGC to meet growing or changing requirements, making the MGC highly customizable. Flexibility - Unified Conferencing: The MGC enables multi network, gateway and unified conferencing configurations in the same chassis. Maximum Capacity Utilization: In a multi network and Unified MGC all the hardware resources can be used to their maximum capacity because all the modules are configured on the same chassis and resources are shared dynamically. No resources are wasted due to cascading and hard configurations. Redundancy: If a module fails in a MGC, it can be taken out of the MGC without affecting any other module. If there is an alarm sign on a module during an ongoing conference, the conference can be moved to another module without affecting the conference status. Flexible Migration Path: Any hardware module can be easily configured in the MGC to meet growing or changing requirements, making the MGC highly customizable. Flexibility - Unified Conferencing: The MGC enables multi network, gateway and unified conferencing configurations in the same chassis. Maximum Capacity Utilization: In a multi network and Unified MGC all the hardware resources can be used to their maximum capacity because all the modules are configured on the same chassis and resources are shared dynamically. No resources are wasted due to cascading and hard configurations.

15. Ease of Use On Demand with entry queue services Audio and Video conference management features Continuous Presence Click&View

16. On-Demand Conferencing with Entry Queue Services What is an entry queue? EQ is a special “routing lobby” to which one or several dial-in numbers are assigned Participants with different capabilities may all dial the same dial-in number (from either video or audio endpoint) and will be routed to the appropriate conference An Entry Queue (EQ) is a special routing lobby to which one or several dial in numbers are assigned for both video and audio endpoints (ALL-in-ONE), including PSTN, VoIP, H.320, H.323, and T1-CAS endpoints. Participants with the same capabilities (audio only or video line rate, video protocol, video format, etc.) dial the same dial-in number and they are routed to the appropriate conference according to the conference numeric ID they enter using IVR/DTMF. An Entry Queue (EQ) is a special routing lobby to which one or several dial in numbers are assigned for both video and audio endpoints (ALL-in-ONE), including PSTN, VoIP, H.320, H.323, and T1-CAS endpoints. Participants with the same capabilities (audio only or video line rate, video protocol, video format, etc.) dial the same dial-in number and they are routed to the appropriate conference according to the conference numeric ID they enter using IVR/DTMF.

18. MGC Continuous Presence – Three Types of CP Conference On a Port (COP) Each port on video module can be used for a conference with up to 128 participants Click&View available to Chairperson only CP layout selected is for the entire conference Personal layout is not available All conference participants communicate at the highest common video parameters All participants need to connect at a certain speed threshold There are 3 types of Continuous Presence available on the MGC: IP SW CP: No hardware module required. This is a standard feature on any MGC with IP configuration. Basic CP – Conference On a Port: Requires the Video+8 module. Uses 1 port for a conference. 1 Video+8 module can support 128 participants. Advanced CP: Requires the Video+8 module. Uses 1 port for each participant. 1 Video+8 module can support 8 participants. There are 3 types of Continuous Presence available on the MGC: IP SW CP: No hardware module required. This is a standard feature on any MGC with IP configuration. Basic CP – Conference On a Port: Requires the Video+8 module. Uses 1 port for a conference. 1 Video+8 module can support 128 participants. Advanced CP: Requires the Video+8 module. Uses 1 port for each participant. 1 Video+8 module can support 8 participants.

20. Click&View Key Sales Points: Polycom’s Click&View is a revolutionary feature that enables each site participating in an Advanced CP conference to change the CP layout that they view at their site, while other sites continue to view the CP layout selected for the conference, or their own personal view of the conference The conference experience is more productive for all conference participants when they can select the CP view that best meets their interest and objectives for the conference Each sites uses their video end point controller or keypad and touch tone or IVR/DTMF to initiate the Click&View feature and to select their own CP layout, or even to request operator assistance The conference chairperson can also use Click&View to change the conference layout in Basic CP. Key Sales Points: Polycom’s Click&View is a revolutionary feature that enables each site participating in an Advanced CP conference to change the CP layout that they view at their site, while other sites continue to view the CP layout selected for the conference, or their own personal view of the conference The conference experience is more productive for all conference participants when they can select the CP view that best meets their interest and objectives for the conference Each sites uses their video end point controller or keypad and touch tone or IVR/DTMF to initiate the Click&View feature and to select their own CP layout, or even to request operator assistance The conference chairperson can also use Click&View to change the conference layout in Basic CP.

21. Conference on a Port (“COP”) “COP” is a cost effective method of delivering large video conferences on the MGC Supports up to 128 video participants using only a single Video+ module (or any combination e.g. 8 concurrent conferences x 16 users) One CP layout is chosen by Chairperson and is viewed by all participants Only the chairperson can change the conference layout with Click&View

22. Quality of Experience

23. World’s Best Universal TranscodingReliable Connectivity for Unified Conferencing Automatically connects participants with different audio/video algorithms, video resolution and frame rates, transmission rates and network protocols Relieves network admin of continual setup and tear-down of conferencing parameters Ensures each endpoint dynamically connects at its optimal capability Support across the board for all your applications and standards The MGC’s Universal Transcoding is the best in the industry – conference set up is transparent to the user, thus making conferences more productive. Participants can simply concentrate on the meeting and not how to set up the conference. The MGC takes care of all connection parameters. The MGC’s Universal Transcoding is the best in the industry – conference set up is transparent to the user, thus making conferences more productive. Participants can simply concentrate on the meeting and not how to set up the conference. The MGC takes care of all connection parameters.

24. Optimal User Experience…all taken care of by automatic transcoding The MGC automatically transcodes all these variables and much more. The MGC automatically transcodes all these variables and much more.

25. Managing Your Conference…from any endpoint device

26. Audio Quality Feature – SilenceIT Just about everyone has had the experience on a conference where someone puts his phone on hold, or someone calls into a conference on a cell phone, from a bad connection. What happens to your conference? The conference comes to screeching halt or is totally disrupted. Polycom has solved this problem with a innovative feature that will mute any conference participant site that is generating audio signals that are outside the range of normal human speech. Just about everyone has had the experience on a conference where someone puts his phone on hold, or someone calls into a conference on a cell phone, from a bad connection. What happens to your conference? The conference comes to screeching halt or is totally disrupted. Polycom has solved this problem with a innovative feature that will mute any conference participant site that is generating audio signals that are outside the range of normal human speech.

27. MGC 7.0 Value-Add IP Features H.323 Welcome Slides Graphic greeting display for participants when they enter the entry queue in a video conference Far End Camera Control (FECC) Supported in unified and gateway conferences Conferencing Reliability DNS – link DNS name to the IP module, especially useful in SIP-based applications Alternate GK – enables redundancy in case the primary gatekeeper fails or wants to share its load with other gatekeepers NAT Traversal – each internal IP address is translated into a specific external address DHCP support Audio Error Concealment MGC capability to generate synthesized audio to replace missing audio packets

28. Security Participant level security Firewall Gateway On Demand w/ External Database Authentication

29. Multi-Level Secure Conferencing Password Management Conference Password Password Hierarchy Guest Password Chairperson Password Auto Generate Conference Password Conference Control Lock Ongoing Conference Entry & Exit Tones Chairperson Required Auto Termination Conference Roll Call CLI Support Announce Participants Name Upon Entry or Exit Of Conference Media Encryption AES Encryption DES Encryption Firewall/NAT Integrated Firewall Gateway Certified Firewall Solution NAT traversal (PathNavigator)

30. Polycom Firewall Gateway Makes Video Work In A Secured Data Environment Key Sales Points: Polycom’s MGC 50 and 100 are the only multipoint or gateway platforms that has a Check Mark certified firewall solutionKey Sales Points: Polycom’s MGC 50 and 100 are the only multipoint or gateway platforms that has a Check Mark certified firewall solution

31. Conference Level Security - External Database Access Authentication Participant profiles are created and maintained on external enterprise database, including access and conferencing privileges This allows centralized management and maintenance of employee profiles in one location (as opposed to saving on MGC) Conference initiation and access for each participant is validated against the database Profiles of participants are stored in an external database. This database application is used for authentication. In this implementation, security is of very high priority. The authentication can be done at the Entry Queue level and at the conference level. At the entry queue level, the MGC queries the external database server whether the participant has the right to create a new conference. At the conference level the MGC verifies whether the participant can access the conference and if the participant is the conference chairperson. This implementation allows centralized management and maintenance of employee profiles. Profiles of participants are stored in an external database. This database application is used for authentication. In this implementation, security is of very high priority. The authentication can be done at the Entry Queue level and at the conference level. At the entry queue level, the MGC queries the external database server whether the participant has the right to create a new conference. At the conference level the MGC verifies whether the participant can access the conference and if the participant is the conference chairperson. This implementation allows centralized management and maintenance of employee profiles.

32. MGC Key Differentiators The capability to offer full featured audio, video and unified conferencing on the same platform across any network connection Open, flexible and modular chassis architecture Multiple conferencing types (reserved and on-demand) that can run concurrently on the same platform On-demand conferencing with entry queue services for both audio and video conferencing Unique multi-level security solutions, including integrated firewall gateway Reliable connectivity with industry-leading automatic transcoding Industry-leading features that enhance quality of experience - Continuous Presence,“Click&View”, SilenceIT

33. Thank You! First Name Last Name Polycom Division 707.641.444x Name.Name@polycom.com

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36. Asia Pacific

37. Latin Americas / Africa

38. Some of our High Tech Customers